MA. LOURDES LOPA

• Provided recommendations in the areas of branding, marketing and client experience
• Provided mentoring and leadership coaching to a successor.

• Led development and implementation of marketing strategies
• Accountable for branding, advertising, creative and digital marketing services, integrated events, public relations, and market research.

• Oversight and advisory responsibilities over CSR programs in education, health, and arts and culture.

• Responsible for advertising, public relations, and events management

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• Responsible for market research and promotion of insurance and investment products.

• Tasked with finding new channels of distribution, including partnerships with banks and organizations.
• Negotiated and launched partnerships with Citibank and Standard Chartered Bank,

• Led launch of non-voice services for mobile telephones, including pioneering mobile banking and mobile vending.

• Managed non-performing corporate loans and implemented financial remedies.

• Received scholarship grant and pursued Masteral Degree in Business Management.

• Assisted loan officers in soliciting corporate accounts and managing cash management and loan requirements.