Summary
Overview
Work History
Education
Skills
Websites
References
Timeline
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Mallory Kauffman

Muscatine,United States

Summary

Strategic Product Marketing & CMF Specialist with 7+ years of experience leading product launches, managing cross-functional teams, and driving customer-focused innovations in workplace furnishings. Expert in competitive analysis, trend research, and full lifecycle product development—from concept through end-of-life. Known for delivering high-impact marketing strategies and collaborating seamlessly across creative, design, and operations teams.

Overview

10
10
years of professional experience

Work History

Associate Product Marketing Manager

HNI Workplace Furnishings
Muscatine, IA
10.2023 - Current
  • Facilitated cross-functional collaboration to enhance laminate, veneer, and other material categories.
  • Supported product lifecycle from ideation to optimization based on market insights.
  • Conducted competitive analysis and trend data evaluation to inform product strategies.
  • Led product category representation during development, ensuring timely and budget-friendly delivery.
  • Executed deliverables for each stage of the new product development process.
  • Collaborated with marketing teams to develop effective go-to-market strategies.
  • Monitored sales and performance metrics for product category improvements.
  • Implemented end-of-life strategies for seamless phase-out processes.
  • Managed product launches, ensuring alignment with brand guidelines and timelines.
  • Collaborated with sales teams to create effective promotional materials and campaigns.
  • Analyzed market trends to identify opportunities for new product offerings.

Sr. Data Specialist - Colors, Materials and Finishes

HNI Workplace Furnishings
Muscatine, Iowa
01.2018 - 10.2023
  • Create, update, and maintain product databases with accurate and up-to-date product information, as well as imagery.
  • Importing and transferring data to a secure central database.
  • Performing regular data integrity and quality audits.
  • Meeting with the creative, marketing, and design teams to ideate and define content goals.
  • Researching content and consumer trends to ensure that content is relevant and appealing.
  • Coordinating with the marketing, design, and writing teams to ensure the timely delivery of assignments.
  • Keeping up to date with content trends, consumer preferences, and advancements in technology.
  • Multitasked between customer service and data entry.
  • Assist customers by providing information and resolving their questions.
  • Overseeing the development of new databases, monitoring database performance, and interpreting raw data, turning it into usable feedback and applications.
  • Assist in the design and development for the e-commerce site.
  • Collaborated with cross-functional teams to streamline data processes and workflows.

Client Experience Representative

HBF Textiles
Hickory, NC
10.2020 - 07.2022

Assigned by HNI Leadership to Build a New Team:

  • Managed client inquiries and provided product information to enhance satisfaction.
  • Coordinated feedback collection from clients to improve service offerings.
  • Developed training materials for new team members on client engagement strategies.
  • Facilitated communication between departments to resolve client issues efficiently.
  • Created detailed reports outlining customer service performance metrics.
  • Utilized various software programs such as CRM systems, databases, and spreadsheets to track customer interactions and store relevant data.
  • Provided exceptional customer service to clients by responding to inquiries, resolving complaints and addressing any other issues in a timely manner.

Dispatcher

Bridgestone Americas
08.2015 - 01.2018
  • Assist customers by providing information and resolving their complaints.
  • Skillfully manage a wide-range of office and sales support tasks, including accounts payable/accounts receivable.
  • Multitasked between customer service and data entry.
  • Trusted to handle personal and confidential information.
  • Provided onsite training.
  • Effectively controlled the release of confidential information for clientele.
  • Arranged for necessary repairs in order to restore service and schedules.
  • Relayed work orders, messages, and information to or from work crews, supervisors, and field inspectors.
  • Conferred with customers or supervising personnel in order to address questions, problems, and requests for service or equipment.
  • Recorded and maintained files of; customer requests, work or services performed, charges, expenses, inventory, and other dispatch information.
  • Expedited emergency road service to commercial truck operators and their fleets.

Education

Bachelor of Science - Project Management

Capella University
Minneapolis, MN
12-2027

High School Diploma -

Muscatine High School
Muscatine
05-2014

Skills

  • Adobe Creative Cloud and Figma
  • Microsoft Office Suite
  • Data analysis and competitive analysis
  • E-commerce strategy and management
  • Product lifecycle management
  • Project management and go-to-market strategy
  • Customer experience enhancement
  • Communication and collaboration skills
  • Cross-functional leadership
  • Public speaking and client engagement
  • CRM systems expertise

References

References available upon request.

Timeline

Associate Product Marketing Manager

HNI Workplace Furnishings
10.2023 - Current

Client Experience Representative

HBF Textiles
10.2020 - 07.2022

Sr. Data Specialist - Colors, Materials and Finishes

HNI Workplace Furnishings
01.2018 - 10.2023

Dispatcher

Bridgestone Americas
08.2015 - 01.2018

Bachelor of Science - Project Management

Capella University

High School Diploma -

Muscatine High School
Mallory Kauffman