Summary
Overview
Work History
Education
Skills
Websites
Certification
Accomplishments
Timeline
Generic
Mallika Madakasira

Mallika Madakasira

Fremont

Summary

Results-driven leader with a strong background in strategic management and organizational growth. Skilled in developing and implementing effective business strategies, optimizing processes, and driving team performance. Known for adaptability, effective collaboration, and delivering measurable outcomes in dynamic environments. Strong communication and problem-solving abilities, coupled with a focus on fostering productive and positive team culture. Deep vertical experience in Healthcare and Technology across various functional areas including Product/Program Management, Population Health, Patient Experience, Consulting, Quality Improvement, Community Health, Grants Management, Case Management, Clinical Applications, Cloud Infrastructure/Applications, Digital Transformation, Strategy, Marketing, Operations, Insights, Go-to-Market, Innovation and Analytics.

Overview

23
23
years of professional experience
1
1
Certification

Work History

Director of Population Health

MCHC (Mendocino Community Health Clinic)
06.2023 - Current
  • Developed high-performing teams by providing mentorship, guidance and professional growth opportunities
  • Manage a team of teams encompassing Care Coordination, Health Information Technology, Clinical Applications, Community Health and Analytics
  • Fiscal responsibility for Grants, Community Health Work and Quality Improvement Incentives
  • Drove an integrated Outreach and Campaign plan that helped MCHC earn highest revenue for Quality Incentives in 2023 of $1.23M compared to previous years
  • Helped MCHC acquire several million $ grants (over $6M) to address needs of High Acuity Populations
  • Own the Technology and Application Portfolio Roadmap for MCHC and manage a team of Clinical Applications analysts who oversee training, troubleshooting, feature/functionality build and integrating third party applications into EPIC (System of Record)
  • Building the first of a kind Community Health Worker program for MCHC and built a new approach to deliver whole-person care
  • Built a new revenue pipeline for our Community Health Work through activating CALAIM and Enhanced Care Management
  • Lead workstreams for Kaiser’s Population Health Management Initiative (PHMI) that include Data Quality and Reporting, Care Teams Transformation, Empanelment and Technology
  • Leading the Implementation of a new Population Health Platform with Innovaccer
  • Serve as an advisor on the Management team to assess business opportunities for new grants
  • Lead the Quality Committee for MCHC and report state-of-affairs on Quality and Population Health to Board of Directors

Consultant

Independent Consulting
04.2023 - Current
  • Evaluated client needs and expectations, establishing clear goals for each consulting engagement
  • Advise and guide start-ups looking to get into healthcare on strategy, go-to-market, product/market fit and sales enablement

Population Health Strategist/Leader

Oracle
12.2021 - 03.2023
  • Collaborated with cross-functional teams to develop and execute strategic initiatives aligned with organizational objectives
  • Led the development of a brand-new Healthcare Industry Group for Oracle as an advisor
  • Identified new market opportunities and revenue levers by leading an end-to-end strategy for Population Health solutions encompassing Product, Business Model, Go-to-Market, Partner strategy and use cases for Providers and Payers

Senior Director, Healthcare Strategy

Oracle
07.2021 - 11.2021
  • Developed strong relationships with key industry partners, fostering collaboration and mutual growth opportunities
  • Created a vision and roadmap for a “Consumer-Centric Digital Front Door for Health and Wellness” encompassing a build and partner strategy
  • Developed Oracle’s Global Public Health Monetization Strategy to inform portfolio development, market prioritization and accelerated demand generation pipeline for Oracle Health overall
  • Stood up the first Beta Program for Oracle’s new Healthcare business to recruit early adopters to test and provide feedback on new products prior to general availability
  • Led and managed product and program launches for Interoperability and Public Health
  • Enhanced thought leadership and demand generation by several million $ through targeted sales enablement and sales plays

Healthcare Industry Marketing Director

Oracle
04.2019 - 06.2021
  • Created a vision and roadmap for a “Consumer-Centric Digital Front Door for Health and Wellness” encompassing a build and partner strategy
  • Developed Oracle’s Global Public Health Monetization Strategy to inform portfolio development, market prioritization and accelerated demand generation pipeline for Oracle Health overall
  • Stood up the first Beta Program for Oracle’s new Healthcare business to recruit early adopters to test and provide feedback on new products prior to general availability
  • Led and managed product and program launches for Interoperability and Public Health
  • Enhanced thought leadership and demand generation by several million $ through targeted sales enablement and sales plays

Consumer Marketing Manager

Blue Shield of CA
03.2018 - 04.2019
  • Improved Blue Shield of CA's digital presence by revamping website, optimizing search engine rankings through SEO, enhanced prospecting and retargeting strategies
  • Optimized campaign investment of $12M and drove highest number of leads in the history of Open Enrollment for Medicare
  • Launched a new portfolio of digital tactics – display, social, search, content, retargeting for all Consumer lines of business through cross-functional Program Leadership and Agile
  • Boosted Membership for Blue Shield of CA’s flagship value-based care (Accountable Care Organization) product and improved market share for Blue Shield on Covered California through a differentiated positioning approach
  • Established “Competitive Intelligence” as a new functional area of competence under “Market Strategy and Insights” with a vision to become the center of excellence for competitor and industry insights within Blue Shield of CA
  • Presented opportunities for strategic areas of growth for lines of business general managers to support quarterly Board of Directors reviews
  • Launched Blue Shield of CA’s first Online voice of customer program and transitioned it to a customer service channel
  • Revamped Blue Shield of CA’s approach to digital transformation through a data driven approach

Head/Leader, Competitive Intelligence and Strategy

Blue Shield of CA
10.2013 - 02.2018
  • Boosted Membership for Blue Shield of CA’s flagship value-based care (Accountable Care Organization) product and improved market share for Blue Shield on Covered California through a differentiated positioning approach
  • Established “Competitive Intelligence” as a new functional area of competence under “Market Strategy and Insights” with a vision to become the center of excellence for competitor and industry insights within Blue Shield of CA
  • Presented opportunities for strategic areas of growth for lines of business general managers to support quarterly Board of Directors reviews


Manager, Insights

Blue Shield of CA
03.2013 - 09.2013
  • Led Market and Competitive Research for strategic projects and aligned with company initiatives



Online Insights and Analytics Lead

Blue Shield of CA
03.2010 - 03.2013
  • Launched Blue Shield of CA’s first Online voice of customer program and transitioned it to a customer service channel
  • Led launches of redesigned member portals
  • Implemented Blue Shield of CA's first web analytics solution
  • Worked effectively in fast-paced environments

Strategy Consultant

Kantar-Millward Brown Consulting
11.2009 - 03.2010
  • Consulted on strategy for Starbucks and Genentech that enabled successful launch of coffee stores in Eastern Europe and positioning of a new drug respectively

Global Insights and Innovation Manager

Hewlett Packard Enterprise (HPE)
08.2002 - 11.2009
  • Coordinated multidisciplinary teams throughout product lifecycle, from concept generation to commercialization
  • Innovation lead for a cross-functional initiative focused on new business model opportunities in Emerging Markets
  • Led the launch of innovative solutions - Supplies enabled web services and Supplies Subscription services

Analyst

Micron Technology
02.2002 - 08.2002
  • Supported Sales teams with competitive pricing analysis on DRAM, Flash and assessed new market opportunities
  • Enhanced team collaboration by providing clear communication of complex findings through periodic reports

Education

Leading Strategic Growth

Columbia Business School
New York, NY
01-2019

MBA -

Bharathidasan Institute of Management
India

Bachelor of Science - Physics

Seethalakshmi Ramaswami College
India

Skills

  • Relationship building
  • Strategic planning
  • Product and Program launch
  • Execution with cross-functional collaboration
  • Process Improvement
  • Topline and Bottomline Growth
  • Verbal and written communication
  • Decision-making
  • People Management
  • Operations Management

Certification

  • Leading Strategic Growth – Columbia School of Business
  • Customer Analytics – Wharton School
  • Product Management – Pragmatic Marketing
  • Six Sigma Green Belt training – Blue Shield of CA

Accomplishments

  • 2024 - '25: Activated “Community Health Work for MCHC and created new Revenue generating Services
  • 2024 - '25: Created an extensive network of Community Based Organizations in Mendocino and Lake counties
  • 2023 - '25: Built a new department (“team of teams”) at MCHC comprising of Care Coordination, Clinical Applications, Community Health and Analytics
  • 2023 and 2024: Achieved highest amount of Quality Incentives - over $1.23M annually through integrated outreach, campaigns and Care team collaboration
  • 2024 - '25: Improved EHR Training and Onboarding processes for new Providers and Administrative staff through a structured schedule, POD support, content management and a feedback loop
  • 2024: Introduced AI applications for reducing administrative burden in MCHC – Nuance DAX Ambient Scribe
  • 2025: Launched an e-consult capability for MCHC that reduced barriers to specialists access
  • 2024 - '25: Led the development of a “balanced scorecard/dashboard” to illustrate KPIs for MCHC
  • 2025: Launched a Lean Six Sigma Program for MCHC and trained several departments to drive a cultural shift in collaboration and problem solving
  • 2019 - '23: Developed Healthcare Strategy that led to the acquisition of Cerner at Oracle ($28B) and development of next generation EHR leveraging AI
  • 2014 - '16: Launched Blue Shield of CA’s innovative ACO in CA (Trio) and helped BSC achieve #1 market share on Covered CA leading to over 500K new covered lives and increased company revenues over several billion$
  • 2011: Developed Blue Shield of CA’s first Customer Experience solution. This was instrumental in driving higher Member Satisfaction and Net Promoter Scores
  • 2018: Led strategy that garnered highest number of leads for Medicare enrollment in Blue Shield of CA’s open enrollment history in 2022
  • 2003: Launched HP’s Supplies Enabled Webservices that alerts users of “low” supplies which

Timeline

Director of Population Health

MCHC (Mendocino Community Health Clinic)
06.2023 - Current

Consultant

Independent Consulting
04.2023 - Current

Population Health Strategist/Leader

Oracle
12.2021 - 03.2023

Senior Director, Healthcare Strategy

Oracle
07.2021 - 11.2021

Healthcare Industry Marketing Director

Oracle
04.2019 - 06.2021

Consumer Marketing Manager

Blue Shield of CA
03.2018 - 04.2019

Head/Leader, Competitive Intelligence and Strategy

Blue Shield of CA
10.2013 - 02.2018

Manager, Insights

Blue Shield of CA
03.2013 - 09.2013

Online Insights and Analytics Lead

Blue Shield of CA
03.2010 - 03.2013

Strategy Consultant

Kantar-Millward Brown Consulting
11.2009 - 03.2010

Global Insights and Innovation Manager

Hewlett Packard Enterprise (HPE)
08.2002 - 11.2009

Analyst

Micron Technology
02.2002 - 08.2002

Leading Strategic Growth

Columbia Business School

MBA -

Bharathidasan Institute of Management

Bachelor of Science - Physics

Seethalakshmi Ramaswami College
Mallika Madakasira