Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Malik Campbell

Summary

Results-driven sales and customer retention expert with a proven track record of surpassing quotas, optimizing CRM systems, and driving high-ticket conversions. Adept at B2B and B2C sales, lead generation, and strategic client engagement. Recognized for leadership, negotiation, and business growth strategies, with a focus on performance-driven results and customer satisfaction.

Overview

4
4
years of professional experience

Work History

Growth Strategist

Google
09.2024 - Current


  • Managed a portfolio of Google Local Service Ads client accounts valued in the millions, providing hands-on onboarding, optimization, and performance scaling across home service and legal verticals in both U.S. and Canadian markets.
  • Closed and onboarded hundreds of service-based providers into GLSA across U.S. and Canadian markets, using customized call flows, objection handling, and ROI-driven positioning to convert cold leads into long-term clients.
  • Operated as a revenue-focused growth partner, integrating GLSA into full sales funnels, CRMs, and retention flows — helping clients consistently rank first on Google and drive qualified leads daily.
  • Designed and deployed automated GLSA bidding strategies tied to lead volume KPIs, helping clients double weekly call volume through optimized CPL targeting and aggressive market capture.

Sales & Account Manager

Nexhome
02.2023 - 09.2024
  • Spearheaded high-velocity outbound initiatives in a rapidly scaling HVAC startup, consistently generating 10+ qualified in-home sales appointments daily, directly fueling a multimillion-dollar revenue pipeline.
  • Architected and optimized end-to-end CRM workflows in Pipedrive, automating lead segmentation, follow-up cadences, and rep accountability—resulting in a 35% increase in appointment-to-close conversion rates.
  • Acted as a cross-functional liaison between sales, service, and operations, streamlining communication channels to maximize rep productivity and accelerate deal velocity across the funnel.
  • Leveraged real-time performance analytics to inform outbound strategy, refine targeting, and enhance pitch delivery—driving measurable improvements in lead quality, rep efficiency, and daily close ratios.

Sales Manager

Inkeros
02.2021 - 02.2023
  • Distinguished track record of consistently surpassing sales quotas by over 200%, resulting in significant revenue amplification and organizational success
  • Expertise in cold calling prospective clients dissatisfied with their current service provider, adeptly articulating the value proposition of our offerings and facilitating seamless transitions
  • Elevated to a leadership position based on demonstrated excellence in sales and leadership, entrusted with spearheading pivotal customer retention initiatives
  • Collaborated closely with clients, including TELUS, AT&T, ADT, and BRINKS, to develop and lead comprehensive strategies that strengthen client relationships through innovative solutions

Education

Mortgage Agent - undefined

REMIC

Licensed Energy Specialist - undefined

Ontario Energy Board

RPA Degree - undefined

Seneca College of Applied Arts And Technology

Skills

  • Sales Strategy
  • Business Development
  • CRM Management
  • Lead Generation
  • Cold Outreach
  • High-Ticket Closing
  • Performance Analytics
  • Client Retention
  • Market Expansion
  • Regulatory Compliance
  • Google Ads

Languages

English
Native or Bilingual

Timeline

Growth Strategist

Google
09.2024 - Current

Sales & Account Manager

Nexhome
02.2023 - 09.2024

Sales Manager

Inkeros
02.2021 - 02.2023

Mortgage Agent - undefined

REMIC

Licensed Energy Specialist - undefined

Ontario Energy Board

RPA Degree - undefined

Seneca College of Applied Arts And Technology

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Malik Campbell