SYEDA MALIHA SAMREEN
Oshawa,Canada
Summary
Dynamic Canadian MBA graduate with extensive experience in banking and financial services across Canada and the Middle East. Demonstrated expertise in banking operations, advisory services, compliance management, SME liabilities, and business development. Recognized as a highly analytical and proactive leader, consistently achieving targets while enhancing operational effectiveness. Committed to driving strategic initiatives that foster growth and innovation within the financial sector.
Overview
20
20
years of professional experience
Work History
Supervisor Customer Services and Operations
Habib Canadian Bank
04.2022 - 12.2025
- Supported the Branch Manager across all operational, administrative, and regulatory compliance responsibilities, acting as the primary point of contact for the branch.
- Identified, reported, and managed compliance issues; ensured documentation was updated and archived per bank policies.
- Prepared enhanced due diligence (EDD) reports with sanctions screening, filed UTRs, and escalated suspicious activities to compliance and regulatory bodies.
- Assisted Banking Advisors with core account services, including deposits, withdrawals, DEFT, cheque clearing, and wire transfers.
- Managed daily ATM clearing, replenishment, and reconciliation; performed branch opening and closing operations efficiently.
- Processed import/export documents and liaised with Trade Finance and DHL to manage original export documents.
- Opened new personal and business accounts, ensuring compliance with KYC requirements and enhanced due diligence.
- Proactively engaged clients to identify sales opportunities, achieving individual sales goals for deposits, RRSPs, TFSAs, and other bank products.
- Managed Student Direct Stream (SDS) accounts processed Guaranteed Investment Certificates (GICs), and prepared reports for IRCC submissions.
- Prepared Branch Operations & Performance reports for Management, Group reporting, and Audit, ensuring accuracy and timely delivery.
Account Manager – Liabilities at Emirates Islamic Bank
Emirates NBD Group
02.2015 - 07.2020
- Identified, developed, and retained profitable SME liability/deposit relationships to meet individual and Unit targets.
- Acquired New-To-Bank (NTB) high-value deposit clients to meet budgeted Net New Money (NNM) targets.
- Maintained profitable SME liability relationships and sought opportunities to actively market NTB SME relationships in line with bank policy.
- Monitored market trends, competitor offerings, and latest product developments to identify profitable opportunities in selected segments.
- Provided leadership to Business Banking RMs and ROs to acquire and grow relationships selectively and satisfy transactional needs.
- Undertook regular reviews of the assigned SME customer portfolio and updated KYC details to ensure compliance with regulatory requirements.
- Monitored market trends, competitor offerings, and latest product developments to identify profitable opportunities within target segments.
- Conducted regular customer visits, performed credit reviews, and proposed appropriate recommendations to management.
- Built critical customer relationships, tracked satisfaction, and solicited feedback to identify improvement opportunities.
Senior Sales Supervisor
Emirates NBD
10.2009 - 01.2015
- Achieved assigned sales targets and developed new markets within the assigned territory to enhance sales volumes/revenues.
- Provided comprehensive retail financial solutions to clients, achieving "win-win" situations for both the client and the bank.
- Proactively managed and trained a team of employees; resolved front-line team issues swiftly using disciplinary and motivational strategies.
- Cross-sold non-assigned products and services (e.g., KIOSK events) and provided business leads to other units to ensure all opportunities were realized.
- Developed "Trusted Advisor" relationships with Retail Branches, key accounts, and client stakeholders.
Sales Executive
Emirates NBD
05.2006 - 09.2009
- Achieved assigned sales targets through proactive customer acquisition and development of new markets to enhance sales volumes.
- Utilized due diligence and vigilance while sourcing credit cards and cross-selling products, always prioritizing the bank's benefits ahead of anything else.
- Provided market intelligence and customer feedback to line managers on a regular basis for use in formulating strategies and improving product features.
Education
Master of Business Administration -
University of New Brunswick
Saint John, NB10.2021
Skills
- Relationship Management (SME & Retail)
- Team Leadership & Training
- Business Development & Sales
- Customer Service Excellence
Accomplishments
- Received multiple 'Best Performance Award' accolades across various years (2007 to 2019) at Emirates NBD Group.
Hobbies and Interests
- Traveling, Music, Art & Craft, and Fashion Designing
Languages
English
Full Professional
Urdu
Native or Bilingual
Hindi
Native or Bilingual
Timeline
Supervisor Customer Services and Operations
Habib Canadian Bank
04.2022 - 12.2025
Account Manager – Liabilities at Emirates Islamic Bank
Emirates NBD Group
02.2015 - 07.2020
Senior Sales Supervisor
Emirates NBD
10.2009 - 01.2015
Sales Executive
Emirates NBD
05.2006 - 09.2009
Master of Business Administration -
University of New Brunswick