Malek Boubeguira
Saint Laurent, Montreal
Summary
Dynamic and results-driven marketing professional with over 5 years of experience driving growth for B2B companies through innovative, data-driven marketing strategies and sales campaigns. Expertise in CRM optimization and cost-effective management has consistently accelerated revenue pipelines and enhanced customer experiences. A versatile skill set spans sales, marketing, project management, and administrative functions, showcasing a proven track record of optimizing managerial processes. Multilingual capabilities in French, English, and Arabic enrich the ability to engage diverse audiences effectively.
Overview
4
4
years of professional experience
Work History
Lead of Technical Sales & Marketing
INNOSOLUTION
01.2024 - 07.2025
- Owned the go-to-market and revenue strategy for ERP solutions integration, customization and support services.
- Built and conducted cross-sector and competitor market research to define target audience, competitive advantage and set the marketing mix
- Led the technical presales process: discovery workshops, solution design, interactive catalogues, live demos, proposals and pricing.
- Managed a technical support team—from onboarding and training to performance tracking.
- Facilitated cross-departmental collaboration between engineering teams, sales/marketing departments, and executive leadership to align corporate objectives with product development goals.
- Directed a cross-functional unit of solution consultants, BDRs and marketers; drive weekly pipeline reviews and continuous process improvement.
- Administered the full marketing funnel (content, social, paid acquisitions, events) and optimise spend by ROI.
- Oversaw overall business performance, using dashboards to surface growth levers and operational efficiencies.
- Spearheaded launch of new products, conducting market research and guiding development team on customer needs.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Established metrics-driven sales culture, setting clear performance indicators and regularly reviewing progress.
- Coordinated email marketing campaigns to drive online traffic and increase digital sales conversions.
- Optimized website content to enhance SEO performance
Marketing Manager
AZEDCOM
12.2022 - 01.2024
- Led the full marketing cycle for AZEDCOM’s flagship multi-day event, from strategic planning to on-site execution.
- Managed all public-relations outreach with embassies, government bodies, universities and partner organisations to maximise media exposure.
- Boosted event awareness and generated leads while managing internal and external marketing campaigns and programs.
- Built the entire social-media presence from scratch—launching event pages, creating daily content and maintaining post-event community engagement.
- Managed workflow between cross-functional teams, coordinating documents, planning, and creative material distribution.
- Supervised the hosting team, scheduling shifts and ensuring both comfort and top-tier performance throughout the 3-4-day event.
- Curated the scientific programme and workshops and managed relationships with guest lecturers and speakers.
- Orchestrated sponsorship packaging, contract negotiation and post-event ROI reporting.
- Oversaw on-site branding, signage, vendor deliverables and budget adherence.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
Business Development Manager
NECHMA Group
11.2021 - 11.2022
- Developed and executed the annual marketing plan and budget aligned with board growth targets.
- Managed organic and paid social-media channels, overseeing daily content creation for Facebook and LinkedIn
- Led end-to-end organisation of trade shows and partner events, producing all on-site collaterals and logistics.
- Tracked sales KPIs and analyzed company performance metrics to identify areas for improvement and implement corrective actions.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
- Negotiated contracts with suppliers and vendors, securing favorable pricing and terms for the company.
- Enhanced the company''s profitability by identifying and eliminating inefficiencies in existing business processes.
- Managed recruitment for sales and marketing teams
- Collaborated with the IT team to map and optimise ERP/CRM procedures across three business units.
Marketing Associate
NECHMA Group
04.2021 - 11.2021
- Conducted market analysis for new distribution channels, materials trends, and competitive pricing.
- Created brochures, product datasheets, presentations, website content, case studies on projects.
- Designed digital marketing plans aligned with quarterly business goals.
- Enhanced customer engagement through the creation of compelling content for website, blog, and social media platforms.
- Boosted lead generation with targeted email marketing strategies .
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Planned and executed events and marketing programs to increase qualified leads.
- Managed marketing vendor relationships (media buyers, print shops).
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
- Maintained reporting by completing and submitting monthly and yearly reports to support executive decision making.
Education
Master of Science - Commercial Science, Major: Marketing
Ecole Des Hautes Études Commerciales (HEC)
Algeria09-2020
Baccalaureate - Experimental Science
Lycée El-Moukawama
Algeria06-2015
Skills
- CRM and ERP proficiency: Odoo, Hubspot
- Digital analytics & research: SPSS, Google Analytics, Power Bi
- Design & prototyping: Adobe Photoshop, Illustrator, Canva, Figma
- Social-media tool-stack: Meta Business Suite, Meta ads Manager, LinkedIn Campaign Manager
- Lead- generation & automation: Email marketing, Lead generation campaigns, landing pages
- Proficient in Microsoft 365 (ex: Microsoft office) and JIRA
- Soft skills: Organizational skills, Active listening, Problem-solving, Teamwork and collaboration
Accomplishments
- Closed 15+ mid-market projects since Jan 2024, generating DZD 20 M (≈ CAD 200 k) in revenue.
- Built a company-wide performance-management dashboard that lifted team productivity +150 % in S1 2025 vs. S1 2024.
- Raised SQL-to-win rate from 20 % → 37 % by deploying interactive digital catalogues in the presales workflow.
- Introduced 3 industry-specific standardised solutions, accounting for 30 % of revenue in 2024-25.
- Embedded a video-demonstration module into every client build, boosting customer-success KPIs (adoption, training time, NPS).
Languages
French
Full Professional
English
Full Professional
Arabic
Native or Bilingual
Italian
Elementary
Timeline
Lead of Technical Sales & Marketing
INNOSOLUTION
01.2024 - 07.2025
Marketing Manager
AZEDCOM
12.2022 - 01.2024
Business Development Manager
NECHMA Group
11.2021 - 11.2022
Marketing Associate
NECHMA Group
04.2021 - 11.2021
Master of Science - Commercial Science, Major: Marketing
Ecole Des Hautes Études Commerciales (HEC)
Baccalaureate - Experimental Science
Lycée El-Moukawama
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