Makenna DeGeronimo
San Francisco
Summary
Public relations professional with extensive experience at J Wade Public Relations and Dan Klores Communication, specializing in strategic communication. Achievements include enhancing brand visibility through innovative PR initiatives and driving significant engagement growth through key relationship cultivation. Expertise in press release writing and customer relationship management supports business development efforts.
Overview
3
3
years of professional experience
Work History
Account Executive
J Wade Public Relations
San Francisco
10.2024 - 05.2025
- Managing PR initiatives across the culinary, lifestyle, and hospitality sectors, ensuring brand representation for prominent accounts, such as wineries and restaurants.
- Established communication goals with clients, and developing corresponding agenda and action plans.
- Built and maintaining relationships with key contacts in consumer and trade media.
- Wrote, edits, and reviews various media content, and press releases.
- Enhanced exposure opportunities and controlling large, strategic messaging programs in the lifestyle brand development space.
Account Coordinator
Dan Klores Communications
San Francisco
07.2023 - 10.2024
- Managed 8-10 client accounts, delivering media lists, coverage trackers, and internal agendas for communication.
- Developed advanced marketing strategies and performed market research for clients including JBL, Airbnb, and RCA.
- Cultivated relationships with key clients and reporters to enhance collaboration and support business growth.
- Conducted brand research and networked extensively to secure new business opportunities.
- Monitored market trends and competitor activities to identify potential opportunities for growth.
Public Relations Specialist
Salina Killa
Menlo Park
06.2022 - 01.2024
- Created an in-depth PR strategy focused on marketing tactics to drive Salina's brand growth.
- Engaged with entertainment sector to recognize and capitalize on active opportunities for Salina's participation
- Performed trend analysis on audience segments, uncovering valuable engagement patterns and potential event participation opportunities
- Boosted public relations initiatives through freelance work to improve overall brand exposure.
Brand Ambassador
Start Up Company: Woopdo
University Of Oregon
08.2022 - 07.2023
- Developed targeted marketing campaigns, achieving 30% increase in sign-ups.
- Served as primary campus contact at University of Oregon to enhance brand image and engagement.
- Forged partnerships with campus organizations to promote sustainability initiatives aligned with brand values.
Social Media Consultant
The Little Wonders Playbook
Menlo Park
06.2022 - 01.2023
- Managed social media platforms, including Instagram, TikTok, and Facebook.
- Developed and scheduled weekly content plans, resulting in a 25% increase in followers.
- Created engaging visual marketing materials using Adobe, Canva, and Photoshop.
- Cultivated relationships with media outlets through weekly communication and product promotions.
Education
Bachelor of Science - Public Relations & Sports Business
University of Oregon
Eugene, OR01.2023
Skills
- Strategic communication
- Press release writing
- Media relations
- Trend analysis
- Customer relations
- Customer relationships
- Market research
- Managing client relationships
- Interpersonal skills
- Business development
- Social media marketing and management
- TikTok
- MuckRack
- Google Office
- Microsoft Office
- Adobe Creative Cloud
Timeline
Account Executive
J Wade Public Relations
10.2024 - 05.2025
Account Coordinator
Dan Klores Communications
07.2023 - 10.2024
Brand Ambassador
Start Up Company: Woopdo
08.2022 - 07.2023
Public Relations Specialist
Salina Killa
06.2022 - 01.2024
Social Media Consultant
The Little Wonders Playbook
06.2022 - 01.2023
Bachelor of Science - Public Relations & Sports Business
University of Oregon
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