· Assisted in planning and executing social media strategies across major platforms.
· Tracked campaign metrics (CPC, CTR) and generated reports to support optimization.
· Created 200+ branded creatives and managed campaigns for 8+ brands, boosting engagement and traffic.
· Maintained budget summaries, updated media calendars, blocking charts and ensured timely content delivery.
Marketing and Social skills - Social Media Planning, Coordination, Content Creation, Creative Briefing, Campaign Execution, Optimization, Client - Vendor Communication, Contract and Insertion Order Management, Presentation Material Support
Analytics and Data skills- Media Spend Reconciliation, Budget Tracking, Performance Reporting, Data Organization, Competitive Media Research, Quantitative Analysis and Critical Thinking, Social Media Metrics (eg, Facebook Ad Insights)
Technical Proficiency - Microsoft Excel, Microsoft PowerPoint & Word, Adobe Creative Suite (Photoshop, Illustrator, InDesign), CRM & Marketing Platforms