Maisha Reza
Halifax,Canada
Summary
Postgraduate in Brand Management, with over three years of experience in retail and digital marketing. Skilled in sales, market research, campaign optimization, and client engagement. Articulate, enthusiastic, and tech-savvy professional with a track record of driving results in various industries.
Overview
6
6
years of professional experience
Work History
Educator
Lululemon
Ottawa, Canada
08.2024 - Current
- Provides in-depth knowledge about Lululemon products, helping guests understand the features, benefits, and appropriate usage.
- Sold store merchandise by upselling product benefits and exceeded the October 2024 store sales goal by 10% through effective customer engagement and product recommendations.
- Implements storytelling strategies to engage customers in trying complementary products for their current Lululemon wardrobe or profile.
- Contributes to visual merchandising efforts by arranging products in an appealing manner that aligns with brand standards.
- Supported omnichannel initiatives by assisting with buy online, pickup in store, and ship-from-store programs, ensuring efficient and accurate order fulfillment.
Sales Associate
Victoria's Secret
Ottawa, Canada
07.2024 - 10.2024
- Consistently surpassed monthly sales targets by proactively engaging customers, delivering expert product recommendations, and converting returns and promotions into additional purchases.
- Enhanced customer satisfaction by providing tailored bra fittings and addressing individual needs, resulting in increased loyalty and repeat business.
- Stayed informed about the latest product lines, including lingerie, sleepwear, beauty items, and promotions, to provide accurate information to customers.
- Supported inventory accuracy and loss prevention initiatives by processing new stock, managing markdowns, and minimizing shrink through vigilant store practices.
- Streamlined checkout operations by processing transactions efficiently and reinforcing purchase decisions, contributing to a 10% boost in average transaction value.
Brand Strategy Executive
Macomm (dentsu affiliated)
Dhaka, Bangladesh
07.2022 - 07.2023
- Translated consumer and brand insights into actionable strategies, driving a 10–15% increase in market share for key clients through targeted digital campaigns and SEO optimization.
- Led comprehensive market research initiatives to inform brand positioning and communication tactics for major accounts, including Unilever and TikTok, Bangladesh.
- Collaborated cross-functionally with creative, revenue, and product teams to ensure integrated marketing solutions aligned with client objectives and brand vision.
- Collaborated with cross-functional teams to produce high-quality digital content, resulting in increased website traffic and online engagement, using data-driven insights to refine campaign effectiveness and maximize ROI.
- Contributed to high-quality client portfolios by delivering innovative brand strategies, and maintaining up-to-date knowledge of evolving marketing communications trends.
Customer Service Representative (Events)
Aesthetic Events
Dhaka, Bangladesh
04.2021 - 06.2022
- Orchestrated diverse events by conceptualizing unique themes, managing resources, and amplifying the company’s online presence.
- Coordinated over 60 weddings, concerts, corporate events, and embassy events.
- Successfully developed 40 event themes and concepts for clients.
- Aided in precise invoicing and billing, ensuring robust account management skills, and client satisfaction.
- Supported the implementation and optimization of paid media campaigns across Google, Facebook, and other digital channels, contributing to a 15% increase in event inquiries.
Public Relations Intern
Elliot Communications
Kuala Lumpur, Malaysia
01.2020 - 05.2020
- Strengthened client visibility by crafting media content, nurturing press relationships, and monitoring industry news for strategic communications.
- Assisted in the development of press releases, media advisories, and other communication materials for 10 clients, such as Kohler, ZUS Coffee, and JomRun.
- Developed relationships with local media outlets to successfully secure coverage for clients.
- Collaborated with cross-functional teams to create engaging content using InDesign, resulting in improved customer satisfaction and loyalty.
- Drafted letters, articles, newsletters, speeches, blog posts, and other materials for internal and external use.
Education
Postgraduate Certificate - Brand Management
Algonquin College
Ottawa, ON04.2025
Bachelors of Arts - Communication
Sunway University
Kuala Lumpur, Malaysia01.2021
Skills
- Proficient in HubSpot, Microsoft Office Suite, Google Workspace, Adobe Creative Suite, Canva, Hootsuite, and Buffer
- Market research
- SEO tools (eg, SEMrush, Ahrefs, Moz)
- Data analysis
- Customer relationship management
- CRM software
- Strong attention to detail, written, and verbal communication skills
- Cross-functional collaboration
Languages
English (Fluent), Bengali (Native), Hindi (Intermediate), Bahasa Melayu (Intermediate)
Timeline
Educator
Lululemon
08.2024 - Current
Sales Associate
Victoria's Secret
07.2024 - 10.2024
Brand Strategy Executive
Macomm (dentsu affiliated)
07.2022 - 07.2023
Customer Service Representative (Events)
Aesthetic Events
04.2021 - 06.2022
Public Relations Intern
Elliot Communications
01.2020 - 05.2020
Postgraduate Certificate - Brand Management
Algonquin College
Bachelors of Arts - Communication
Sunway University
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