MAISA EL ASALA
Mississauga,Canada
Summary
Experienced Analyst in Pricing Strategy, Accounting Principles and Business Administration. Highly skilled in performing data analysis, troubleshooting, and task management. Demonstrated ability to deliver exceptional results with a strategy-oriented outlook. Looking to find a new and challenging job.
Overview
12
12
years of professional experience
Work History
Pricing & Trade Analyst
Maple Leaf Food Inc.
05.2024 - Current
- Implemented of pricing for both Retail and Food Service with collaborative with Sales and Rev. Management to ensure pricing loaded accurate in system.
- Reviewed EDI orders with price discrepancy and ensure they are align with the approved pricing.
- Communicated the incorrect customer pricing to Sales to ensure customer update their pricing.
- Verified the invoice deduction to know if they are valid and assign them to the GL or ask customer to repay.
Central Data Management -Manager
Bunzl Canada Inc.
07.2021 - 11.2023
- Managed and coached the growth and development of the pricing team to build value and capabilities
- Addressed issues and concerns raised by team members
- Negotiated cost and rebate improvements with Suppliers to make the business more profitable
- Defined business procedures and enforced maintenance of the pricing system
- Addressed issues and concerns raised by team members
- Effectively communicated price strategies and changes to relevant departments of the organization
- Reviewed margin reports exported from Power BI and adjusted where necessary, while providing management insights
- Reviewed and communicated special customer pricing in conjunction with cost updates or as directed by management
- Supported pricing practices and initiatives through problem-solving, issue resolution and communication with multiple departments
- Reviewed denials and negotiated with Suppliers to negate impact on the business where possible
- Developed SOPs and training models to standardize pricing functions, expectations, and processes across the Central Data Management team
- Integrating procurement and costs with sales and customer service to ensure profitable transactions, while analyzing internal pricing trends to ensure efficiency.
- Managed the onboarding of key account worth over $8 Million to ensure accurate transfer of data into various systems promptly
- Managed the conversion of over 5000 products as part of a newly acquired business to ensure accuracy in item allocation, costing and pricing, as well as rebate programs
Senior Pricing Analyst
Bunzl Canada Inc.
04.2020 - 06.2021
- Ensure data integrity and alignment with vendor pricing, leading to reduced discrepancies and enhanced efficiency
- Managed escalations and resolved issues in a timely manner
- Involved in Strategy Development by collaborating with Management to research, identify, and analyze data for informed business decisions
- Managed and maintained pricing for accounts valued over $50 million
- Decreased denials by conducting monthly reviews of claims and keeping the business updated with any changes
- Increased yield of responses to the business and implemented a streamlined process through various systems
- Collaborating with sales team to ensure that margins are maximized while remaining competitive
- Built and maintained stakeholder relationships as well as ensuring full transparency at all steps, resulting in higher collaboration across all departments
Pricing Analyst
Bunzl Canada Inc.
11.2017 - 03.2020
- Managed new product listings in the system ensuring accurate cost and key data elements were reflected
- Implemented price update audit structure, ensuring data integrity and alignment with vendor pricing, leading to significant reduction in purchase order discrepancies YoY
- Tracked, reconciled, and audited vendor contractual rebates and discounts, ensuring the capture of all rebate dollars
- This effort led to a notable 20% increase in rebate value YoY
- Led integration between procurement and business teams to develop strong collaboration and trustbuilding to drive optimal outcomes
- Cleaned up historical denials caused by previous employees that loaded incorrect rebates in the system
Accounts Receivable Representative
Laser Networks Inc. - A Xerox Company
12.2012 - 10.2017
- Company Overview: Managing and facilitating contract negotiation, accounting, and financial reporting while also assessing and analyzing account payment history and revenue flow - Reporting to the Account Manager
- Collected outstanding invoices while achieving monthly AR KPI's at a rate of 90%
- Created a proactive process to ensure all funds are traced, accounted for and collected on timely basis
- Worked with the billing teams to resolve invoicing issues and customer discrepancies
- Handled cash receiving cycle including invoice matching and cash posting, EFTs, bank deposit and credit card processing
- Processed Intercompany netting and monthly reporting, as well as responded to any inquiries from customers and sales representatives about assigned accounts
- Assisted with year-end closing journal entries and accruals
- Reviewed invoices for appropriate documentation and approval prior to payment
- Reconciled customer statements and corrected discrepancies
- Maintained files and documentation thoroughly and accurately, in accordance with company policy and GAAP
- Managing and facilitating contract negotiation, accounting, and financial reporting while also assessing and analyzing account payment history and revenue flow - Reporting to the Account Manager
Education
Bachelor of Accounting -
University of Damascus - Faculty of Economics
01.2000
LEADERSHIP DRIVE - Delivering Results, Innovation, Value & Excellence
Bunzl Canada
11.2022
IGNITE Program - Career Development
Bunzl Canada
01.2021
Leading with Influence - Virtual Workshop
Bunzl Canada
01.2021
Corporate Finance Fundamental Course -
Sheridan College - Faculty of Continuing and Professional Studies
01.2017
Skills
- Detail oriented
- Analytical skills
- Great communicator
- Team Leadership
- Skilled Multi-tasker
- Time management
- Quantitative skills
- Problem-solving
- MS Excel (Pivots, VLOOKUP, Index match, etc)
- SAP & AS400 Platform
Languages
English
Professional Working
Timeline
Pricing & Trade Analyst
Maple Leaf Food Inc.
05.2024 - Current
Central Data Management -Manager
Bunzl Canada Inc.
07.2021 - 11.2023
Senior Pricing Analyst
Bunzl Canada Inc.
04.2020 - 06.2021
Pricing Analyst
Bunzl Canada Inc.
11.2017 - 03.2020
Accounts Receivable Representative
Laser Networks Inc. - A Xerox Company
12.2012 - 10.2017
LEADERSHIP DRIVE - Delivering Results, Innovation, Value & Excellence
Bunzl Canada
IGNITE Program - Career Development
Bunzl Canada
Leading with Influence - Virtual Workshop
Bunzl Canada
Corporate Finance Fundamental Course -
Sheridan College - Faculty of Continuing and Professional Studies
Bachelor of Accounting -
University of Damascus - Faculty of Economics
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