Maile Richardson

Creative Direction & Brand Identity

• Led creative campaigns, directing photo shoots, styling models, and establishing thematic concepts for brand storytelling.
• Developed and maintained a strong brand identity, ensuring cohesive visuals across digital platforms
• Designed logos, posters, and promotional materials to enhance brand visibility and engagement.
• Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
• Evaluated and contributed to creative team ideas and translated into actionable project plans.

Product Development & E-Commerce

• Designed and launched multiple product collections, including graphic T-shirts and handcrafted jewelry.
• Created compelling product imagery, managed website design, and optimized product listings for online sales.
• Achieved sellout collections within the first 15 minutes of launch through effective scarcity marketing strategies.

Social Media & Digital Marketing

• Designed and managed social media content, creating a visually engaging and cohesive brand presence.
• Successfully implemented marketing campaigns that contributed to brand recognition.

Magazine & Storytelling

• Created and published an engaging digital magazine, featuring interviews and storytelling of unique individuals.
• Expanded brand reach by incorporating editorial content that connected with a diverse creative audience.

Project & Campaign Management

• Developed and executed volunteer-driven campaigns, organizing event projects and gathering impactful stories from participants.
• Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
• Planned, designed, and scheduled phases for large projects..
• Established effective communication among team members for enhanced collaboration and successful project completion.

Social Media Strategy

• Led a team of marketing students to create and publish 5+ engaging social media posts per week, increasing audience engagement.

Team Leadership & Content Creation

• Directed content collection at events, capturing photos, videos, and testimonials to highlight the Red Cross mission and impact.

Branding & Social Media

• Designed a visually appealing Instagram page, created engaging posts, and produced high-quality video content to grow brand awareness.
• Created shareable content that resonated with followers, driving increased engagement rates and audience growth.

Marketing & Networking

• Led social media collaborations and outreach securing Ten Over in shops across Portugal, France, and Italy. Featured on a podcast due to strong digital reach.

Event Marketing & Merchandising

• Designed and set up booth displays at surf events in California, showcasing products and attracting new customers. Managed product merchandising to enhance sales.

Community Building & Team Management

• Created a Team Riders page, fostering relationships with surfers and global surf communities to strengthen brand presence.