Maicheng Her
Sacramento
Summary
Sophomore Finance undergraduate at Sacramento University (U.S.) with strong experience in social media marketing, digital content creation, and financial operations. Built and managed TikTok and Instagram accounts with 250,000+ followers, collaborated with brands on marketing campaigns, and leveraged analytics to optimize engagement. Hands on experience in accounting, payroll, and business operations. Seeking an internship at HKSTP to contribute analytical and creative skills to marketing and business development initiatives in a tech startup environment.
Overview
5
5
years of professional experience
Work History
Photography Assistant
Family Business
Sacramento
08.2025 - Current
- Assisted in photo shoots and self-portrait sessions, managing lighting, props, and setups for professional-quality images.
- Coordinated with subjects to ensure timely and smooth session execution, improving workflow efficiency.
- Edited and organized photos using photo editing software (e.g., Adobe Photoshop, Lightroom).
- Collaborated on creative projects, providing input on composition, visual storytelling, and aesthetics.
- Developed attention to detail, project management, and teamwork skills applicable to marketing and digital content production.
Restaurant Team Member
Ono's Hawaiian BBQ
Sacramento
08.2024 - Current
- Handled daily operations, including assisting with payroll, cash handling, and accounting tasks for the restaurant.
- Monitored sales, inventory, and financial records, contributing to accurate reporting and budgeting.
- Collaborated with management to streamline processes, improve efficiency, and maintain customer satisfaction.
- Developed analytical and organizational skills by tracking trends and operational performance metrics.
- Trained new team members and assisted in coordinating team workflows, improving productivity and communication.
Content Creator
Self Employed Services
Sacramento
08.2022 - Current
- Built and managed TikTok and Instagram accounts, reaching a peak of 230,000 followers and currently maintaining 210,000+ followers, using data driven strategies to maximize engagement.
- Collaborated with brands on marketing campaigns, including planning, content creation, execution, and performance analysis.
- Produced and edited high-quality visual and video content using Canva and Adobe Photoshop.
- Monitored and analyzed social media metrics, applying insights to optimize content reach and engagement.
- Developed skills in project management, brand strategy, and creative problem solving while managing multiple campaigns independently.
Barista
Dutch Bros
Sacramento
11.2023 - 07.2024
- Managed daily cash handling, transactions, and sales tracking, ensuring accuracy in financial operations.
- Assisted with inventory monitoring and ordering, supporting efficient stock management and reducing waste.
- Provided exceptional customer service while maintaining speed and quality during high-volume periods.
- Trained and supported new team members, improving team coordination and operational efficiency.
- Applied analytical and organizational skills to track trends in sales and customer preferences.
VFX Artist
Friendship Community Care
Sacramento
01.2021 - 01.2023
- Created VFX and edited video content for gaming streams, events, and social media promotion, using Adobe Premiere, After Effects, Videostar, and CapCut.
- Collaborated with team members to plan, storyboard, and produce engaging gaming content.
- Managed multiple projects simultaneously, ensuring timely delivery and high-quality production.
- Applied creative problem-solving and technical skills to enhance visual appeal and viewer engagement.
- Developed digital content production, teamwork, and project management skills, transferable to marketing and media campaigns.
Education
BBA - Finance
California State University, Sacramento
Sacramento, CA05-2028
Skills
Hard Skills:
- Social Media Analytics (TikTok, Instagram)
- Content Creation & Planning
- Video & Photo Editing (Adobe Photoshop, Lightroom, Premiere, After Effects, Videostar, Canva, CapCut)
- Financial Operations & Payroll
- Microsoft Excel, PowerPoint
Soft Skills:
- Analytical Thinking
- Creative Problem Solving
- Project Management
- Communication
- Teamwork
Languages:
- English (Advanced)
- Cantonese (Beginner)
Languages
Cantonese
Limited
English
Full Professional
Timeline
Photography Assistant
Family Business
08.2025 - Current
Restaurant Team Member
Ono's Hawaiian BBQ
08.2024 - Current
Barista
Dutch Bros
11.2023 - 07.2024
Content Creator
Self Employed Services
08.2022 - Current
VFX Artist
Friendship Community Care
01.2021 - 01.2023
BBA - Finance
California State University, Sacramento