Mai Tran
Greater Toronto Area,ON
Summary
I’ve built my career through long term commitment, steady growth, and strong partnerships with the teams and customers I support. Starting in sales administration and progressing into national account execution, I’ve taken ownership of forecasting, promotions, customer reporting, and the day to day coordination behind successful sales plans. I’m known for my reliability, deep account and product knowledge, and for being someone people trust to follow through and get the details right. I take pride in contributing to measurable results while building lasting working relationships across sales, supply chain, and customer teams.
Overview
15
15
years of professional experience
Work History
National Account Executive
Rustoleum Canada - Canadian Tire
Concord
10.2023 - 01.2026
- Met 100% of annual revenue and sales targets through disciplined execution of the account sales plan.
- Expanded Canadian Tire’s product assortment by introducing 5 to 10 new and reactivated SKUs per category annually.
- Managed a portfolio of over 1,000 SKUs across multiple categories, including Driveway, SPP, Woodcare, Cleaners, Automotive Paint, and Roofing.
- Achieved zero in-house inventory for seasoning SKUs by aligning forecasting, replenishment, and inventory management processes.
- Increased SKU distribution and category coverage within a key national retail account.
- Led assortment optimization, product listings, and retail execution to support revenue growth.
- Maintained accurate product data, and ensured alignment with category and merchandising requirements.
- Collaborated cross-functionally with marketing, supply chain, and category teams to support launches and promotions.
- Monitored sales performance and identified opportunities for incremental growth within the account.
- Delivered 100% of the annual revenue and sales plan for Canadian Tire through the execution of the account strategy.
- Increased distribution and shelf space for Rust-Oleum brands, driving category growth and in-store presence.
- Expanded product assortment by introducing 5–10 new and reactivated SKUs per category
- Managed a portfolio of 1,000+ SKUs across Driveway, SPP, Woodcare, Cleaners, Automotive Paint, and Roofing
- Supported monthly forecasting to align active SKUs, improve inventory flow, and prevent out-of-stocks
- Analyzed customer sales trends and promotional performance to identify growth opportunities and prioritize focus categories
- Coordinated promotional programs, pricing, and deals with the Sr. National Account Manager and cross functional teams (Brand, Customer Service, Inventory, Distribution)
- Executed account-specific marketing initiatives including off-shelf displays, POP, and advertising programs
- Developed and maintained planograms (POGs) in alignment with category and merchandising strategies
- Built and maintained strong relationships with key stakeholders at Canadian Tire
- Resolved customer and account issues related to product availability, sales, and service
- Developed tools and tracking reports to measure promotional effectiveness and ROI
- Supported the creation of account presentations for monthly business reviews, pre-sell meetings, line reviews, and top-to-top discussions.
- Participated in weekly sales and account planning meetings to align on targets, execution, and growth opportunities.
- Executed trade show marketing programs, collaborating with Canadian Tire on booth design, coordinating product samples, and driving in-person product promotion.
Senior Sales Coordinator
Rustoleum Canada
Concord, Ontario
02.2019 - 10.2023
- Managed daily communication with national retail, MRO, and hardware accounts (RONA, Canadian Tire, Home Hardware, Home Depot, and Walmart) to support order inquiries, POP requests, product information, and account needs.
- Processed deductions, commission reports, sales reporting, and ad hoc account analysis to support revenue tracking and decision-making.
- Generated and maintained reports using SAP, Microsoft Analysis, and Power BI for sales performance, product data, and forecasting support.
- Coordinated sales presentation materials, literature, samples, and documentation for key account meetings, and line reviews.
- Reviewed, analyzed, and updated market data including price lists, specification sheets, and sales collateral
- Acted as a liaison between customers, suppliers, sales, and internal cross-functional teams to ensure the timely execution of account initiatives.
- Supported customer and product presentations, and implemented planogram (POG) updates in alignment with category strategies.
- Coordinated trade show logistics, product sample shipments, customer mailings, and promotional materials.
- Organized national and regional sales meetings, calendars, and correspondence.
- Managed travel and accommodation arrangements in partnership with the corporate travel provider.
- Prepared and processed expense reports in compliance with company policies and accuracy standards.
- Maintained structured digital and physical filing systems for accounts, sales, and product documentation.
- Provided administrative and operational support to the sales team on special projects and business initiatives. Interacted on a daily basis with national (Rona, Canadian Tire, Home Hardware, Home Depot, and Walmart), MRO, and hardware account customers on requests for information on orders, POP, product knowledge, and other customer needs.
- Complete daily activities related to National, MRO, and Hardware accounts: deductions, commission reports, sales numbers, running special sales reports on request, and other activities as may be requested.
- Navigating SAP, Microsoft Analysis, and Power BI for reports and product information.
- Support the Sales Team by coordinating requests for presentation materials, literature, and samples for account presentations, reports, and filing.
- Review, analyze, and update market data (spec sheets, price lists, collateral material, etc.).
- Liaison between customers, suppliers, sales, and other internal personnel.
- Create and assist with customer/product presentations and/or planogram changes.
- Prepare and organize mailings and sample product requests for trade shows, planograms, and other events.
- Coordinate sales meetings and correspondence.
- Arrange travel and accommodation arrangements, and liaise with the corporate travel supplier.
- Prepare and process expense claims, while ensuring accuracy and adherence to policy.
- Organize and maintain a comprehensive filing system.
- Participation in other activities, as assigned.
Executive Sales Assistant
QRX Technology Group
Concord, Ontario
06.2011 - 02.2018
- Managed high-volume customer communications across phone and email, resolving order, delivery, product, pricing, and warranty inquiries within defined service timelines
- Maintained and updated customer accounts, contract pricing, and territory contact records with strong data accuracy in Navision
- Processed orders, quotations, bids, adjustments, refunds, exchanges, and leasing documentation end to end
- Investigated and resolved service discrepancies, damaged or defective product cases, and core returns through cross-functional coordination
- Partnered with Sales Representatives to support account growth, pipeline visibility, customer reporting, and new customer onboarding
- Coordinated MPS customer rollouts including welcome packages, system setup, hardware ordering, delivery, installation, and ongoing service requests
- Managed leased hardware portfolio and facilitated all related leasing opportunities and documentation
- Provided product, market, and pricing insight by analyzing customer needs and maintaining current knowledge of offerings
- Ensured compliance with sales, after-sales, and administrative procedures, while meeting accuracy and turnaround standards.
Education
Bachelor of Business Administration -
Seneca Polytechnic
Don Mills, ONSkills
- Operations management and strategic prioritization
- Stakeholder and client relationship management
- Revenue growth and sales strategy execution
- Market and competitor analysis
- Data-driven performance tracking and reporting
- Channel partner and key account development
- Cross-functional team leadership and collaboration
- Complex problem-solving and decision-making
- Negotiation and conflict resolution in high-pressure environments
- Relationship management with strong emotional intelligence
- Business operations and administrative process management
- Advanced proficiency in SAP, Power BI, Navision, Microsoft Excel, PowerPoint, and Canva
Timeline
National Account Executive
Rustoleum Canada - Canadian Tire
10.2023 - 01.2026
Senior Sales Coordinator
Rustoleum Canada
02.2019 - 10.2023
Executive Sales Assistant
QRX Technology Group
06.2011 - 02.2018
Bachelor of Business Administration -
Seneca Polytechnic