Mahshid Yousefi
Toronto,Canada
Summary
Results-driven professional with a Master’s degree in Engineering Innovation and Entrepreneurship and over seven years of combined experience in project management, client relations, event coordination, and digital marketing. Demonstrated success in supporting startups, managing high-value client accounts, and driving brand visibility. Seeking to contribute strong organizational and communication skills to a dynamic team within a client-centered, innovative environment.
Overview
8
8
years of professional experience
Work History
Special Project Assistant
Innovation Boost Zone
Toronto, Canada
02.2024 - 08.2024
- Company Overview: University-Based Incubator
- Supported early-stage startup programs, developing project plans to ensure alignment with incubator goals
- Fostered stakeholder engagement by coordinating with founders to connect with resources and growth strategies
- Organized workshops, pitch events, and networking sessions; managed communications to improve event satisfaction
- Conducted market research and produced reports to inform strategic program development
- University-Based Incubator
Digital Channels Strategist
Takamol Holding
Tehran, Iran
10.2022 - 09.2023
- Designed and launched the 'Beauty Talent' campaign to engage and expand community with over 800 participants
- Analyzed campaign performance; improved engagement rate by 7% and doubled the follower base
- Managed key client accounts, ensuring brand positioning and high client satisfaction
- Collaborated with stakeholders to adhere to budget constraints while achieving double sales growth
Marketing Program Manager
ParsHayan Pishtaz
Tehran, Iran
10.2018 - 12.2022
- Developed a loyalty program that increased active beauty advisors by 60% and top-tier sales points by 70%
- Launched Instagram profiles for 200+ advisors, boosting brand engagement by 15%
- Coordinated promotional events across 4,000 sales points; improved customer orders by 30%
- Managed major accounts, contributing to brand loyalty and revenue growth
Brand Marketing Lead
ParsHayan Sima
Tehran, Iran
10.2018 - 12.2022
- Grew three brand pages from inception to 200K followers, achieving a 12% engagement rate
- Led influencer marketing efforts with 20+ influencers per season, increasing ROI by 60%
- Planned and hosted 100+ events, achieving a 30-50% order increase per event and a 70% retention boost
- Maintained profitable relationships with high-value accounts to enhance brand visibility
Client Relations and Events Coordinator
SabaCell
Tehran, Iran
09.2016 - 10.2018
- Provided administrative support to key accounts, managing schedules, documentation, and client relations
- Coordinated logistics for in-person and virtual events, increasing attendance by 25%
- Conducted post-event feedback analysis, improving future events and satisfaction by 20%
- Negotiated contracts to achieve 15% average cost savings per event
Education
Master of Engineering Innovation & Entrepreneurship -
Toronto Metropolitan University
Toronto, ON10.2024
B.Sc. - Industrial Engineering
IAU
IranSkills
- Client Relationship Management
- Event Planning Proficiency
- Project Management
- Analytical Research Skills
- Digital marketing
- Technology Competence
Timeline
Special Project Assistant
Innovation Boost Zone
02.2024 - 08.2024
Digital Channels Strategist
Takamol Holding
10.2022 - 09.2023
Marketing Program Manager
ParsHayan Pishtaz
10.2018 - 12.2022
Brand Marketing Lead
ParsHayan Sima
10.2018 - 12.2022
Client Relations and Events Coordinator
SabaCell
09.2016 - 10.2018
Master of Engineering Innovation & Entrepreneurship -
Toronto Metropolitan University
B.Sc. - Industrial Engineering
IAU
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