Mahsa Yadegari
Fredericton,NB
Summary
Dynamic B2B business development professional with over five years of experience in generating sales-qualified leads, building targeted prospect lists, and managing comprehensive sales pipelines. Expertise in outbound and inbound prospecting, with a strong focus on CRM data hygiene and supporting quotas from marketing-qualified leads to closed deals. Proficient in industry-leading tools such as Salesforce, HubSpot, Sales Navigator, ZoomInfo, and Microsoft applications. Demonstrated success in the tech driven industries, showcasing a proven ability to align outreach strategies with ideal customer profiles, effectively handle objections, and achieve measurable sales outcomes.
Overview
7
7
years of professional experience
Work History
Strategic Business Developer-Internship
Cropmind
05.2025 - 08.2025
- Designed and led go-to-market strategy and market research for AI agricultural technology solutions.
- Built and managed a 50-account segmented prospect list, cleaned CRM data, and launched targeted outreach that generated qualified meetings that positively impacted the SQL pipeline.
- Compiled ROI case studies from 8 pilots and presented a weekly performance summary to leadership and managed sales pipeline for US market.
- Helped draft a multi-channel campaign mix (email, sponsorships, paid social) and tracked early KPIs (open/click, replies, meetings set).
Senior Strategic Planner
Azkivam
12.2023 - 06.2024
- Translated research into segmented offers that supported revenue growth (reported doubling of sales), summarized results for execs.
- Translated customer insights from market research into actionable product improvement, resulting in %45 increase in customer satisfaction.
- Tracked the market and competitors, wrote scenarios, and turned the insights into clear growth bets.
- Produced board-level reports with competitor tracking and opportunity sizing; recommended bets informed by funnel & retention levers.
Business Executive Assistant
Azkivam
01.2023 - 06.2024
- Initiated and maintained partnerships with industry leaders, improved communications with board members and stakeholders for strategy alignment.
- Supported organizational development and internal communication by collaborating with 9 departments in the company.
- Coordinated with sales managers to prepare tailored decks and reports for potential B2B partners, contributing to opportunity creation and pipeline growth.
- Managed an initiated in-store sales project, selling 5B Rials of credit in one month, surpassing the goal 300B Rials sales for the first month.
Commercial Coordinator
SnappMarket
01.2022 - 10.2022
- Managed SKU setup, inbound and outbound operations and on-site merchandising.
- Executed digital promo campaigns, optimizing targeting and budgets based on Google Analytics and Meta reports.
- Ensured the proper application of the FIFO method to minimize customer complaints and product disposals while ensuring product accuracy from supply to delivery, resulting in an increase in NPS from 4 to 7.
- Analyzed prices and daily campaigns, ensuring data quality to support campaign targeting and better performance.
Marketing Account Manager
Mavaranet
04.2018 - 12.2021
- Drove digital growth by optimizing multi-channel campaigns, enhancing traffic, leads, and conversions.
- Owned client relationships as the first point of contact for 15 projects; led onboarding and day-to-day support.
- Collaborated on Planning, ordering, and distributing branded promo items for campaigns and events.
- Monitored funnel performance (MQL → SQL → Closed Won), partnered with sales to ensure pipeline health, and consistently supported opportunity creation toward monthly revenue quotas.
Education
MBA - Management Analytics
University of New Brunswick
Fredericton, NB04-2026
Bachelor of Science - Food Science
Azad University
TehranSkills
- Sales process optimization
- Campaign outreach coordination
- B2B sales expertise
- Salesforce proficiency
- Trello project management
- Proficient in HubSpot
- Proficient in Microsoft technologies
- Google Analytics proficiency
- Conflict negotiation
- Effective time management
- Effective presentation skills
- Cross-departmental collaboration
Languages
English
Native or Bilingual
Timeline
Strategic Business Developer-Internship
Cropmind
05.2025 - 08.2025
Senior Strategic Planner
Azkivam
12.2023 - 06.2024
Business Executive Assistant
Azkivam
01.2023 - 06.2024
Commercial Coordinator
SnappMarket
01.2022 - 10.2022
Marketing Account Manager
Mavaranet
04.2018 - 12.2021
MBA - Management Analytics
University of New Brunswick
Bachelor of Science - Food Science
Azad University