Summary
Overview
Work History
Education
Skills
Languages
Certification
Timeline
Generic

Mahsa Rafiei

Toronto,ON

Summary

Accomplished professional with over 15 years of experience in the technology and financial services industries, specializing in digital transformation initiatives. Proven track record as a Platform and Product Manager, leading cross- functional teams in the development, maintenance, and enhancement of innovative technology platforms. A strategic thinker and problem-solver passionate about leveraging technology to drive business transformation and deliver solutions that meet complex business needs. Recognized for exceptional leadership skills and the ability to collaborate effectively with stakeholders to achieve business objectives.

Overview

16
16
years of professional experience
1
1
Certification

Work History

VP Member Platform Development

Innovation Federal Credit Union
Swift Current, SK (Remote)
12.2022 - Current
  • Drove digital transformation efforts within the organization by implementing advanced technology solutions that streamlined workflows and improved customer experience.
  • Collaborated closely with various department heads on strategic planning initiatives to ensure alignment between corporate goals.
  • Negotiated favorable contracts with vendors, securing advantageous terms for the company while maintaining strong professional relationships.
  • Oversaw the maintenance, support, and enhancement of key technology platforms, including the online and mobile banking solution, CRM system, customer onboarding, and loan origination systems, ensuring high availability and performance.
  • Led a cross-departmental collaboration effort to identify and analyze business and client needs, successfully delivering tailored solutions that enhanced user experience and operational efficiency.
  • Developed and executed a comprehensive product roadmap for each platform, focusing on the organization's digital growth strategy, driving continuous innovation.
  • Managed relationships with third-party vendors, ensuring the integration of best-in-class platforms that supported the company s strategic objectives and business needs.
  • Directed a talented team of product owners and managers, fostering a collaborative environment focused on delivering the roadmap and achieving key performance indicators.
  • Implemented initiatives that significantly increased the usage and adoption of the Dynamics 365 CRM system across the organization, establishing it as a central tool for daily operations.
  • Introduced innovative solutions and standardized processes that boosted SLA compliance, resulting in improved service quality and accountability.

Senior Manager, Product Development

VeriPark Software Solutions
Dubai, UAE And Toronto, ON
10.2015 - 10.2022
  • Led the grooming of the product roadmap, ensuring it reflected market trends and the strategic direction of the company while incorporating feedback from key stakeholders to drive continuous innovation.
  • Oversaw the product development lifecycle from ideation to launch, managing timelines, resources, and deliverables that drove customer satisfaction and business value.
  • Directed the implementation of the company's offerings built on Microsoft Dynamics 365 platform including the CRM solution, loan origination and client onboarding systems as well as innovative customer journeys on digital channels.
  • Led a dedicated team of business analysts in producing detailed product documentation, training materials, and e- learning courses, significantly enhancing the end-user experience and product literacy.
  • Mentored a team of business analysts and consultants, fostering professional growth and enabling their active participation in high-impact projects.
  • Played a pivotal role in presales activities, leveraging deep industry knowledge to consult on digital transformation strategies for financial services clients.
  • Presented solutions to C-level executives, effectively communicating the value proposition and strategic benefits of the company s offerings.
  • Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
  • Facilitated cross-functional workshops with technical and non-technical teams to align on product vision and execution, fostering a culture of collaboration and shared success.

Manager, CRM Business Consulting

Dot.Cy Development
Dubai, UAE
01.2015 - 06.2015
  • Conducted comprehensive business analysis and process reengineering to optimize CRM-related workflows.
  • Expertly performed process mapping, identifying key areas for improvement and implementing strategic changes that enhanced customer service operations.
  • Provided business consulting services, advising on best practices for CRM utilization and helping clients achieve their customer relationship management goals.
  • Coordinated project activities, ensuring seamless collaboration between technical architects, developers, and testers for smooth delivery of CRM solutions.
  • Managed stakeholder relationships, fostering strong partnerships both internally and with clients.
  • Acquired specialized experience in the telecommunications industry, developing a robust CRM solution tailored to the unique needs of telecom companies.

Business Analysis Team Head

VeriPark Software Solutions
Dubai, UAE
03.2014 - 07.2014
  • Led a dynamic team of business analysts, providing expert guidance in performing detailed analysis for project implementation.
  • Identified knowledge gaps within the team and implemented a coaching program that enhanced the team's analytical capabilities and performance.
  • Managed and prioritized work assignments, ensuring optimal allocation of resources and adherence to project timelines.
  • Reviewed the work of team members to guarantee high-quality deliverables.
  • Played a key role in building customer relationships, establishing trust and fostering long-term partnerships.
  • Actively involved in presales activities, conducting solution demonstrations that showcased the company's capabilities.

Business Analyst | Presales Consultant

VeriPark Software Solutions
Dubai, UAE
11.2010 - 03.2014
  • Gained hands-on experience performing business analysis, developing a deep understanding of client needs and delivering actionable insights.
  • Gathered and analyzed business requirements, playing a pivotal role in the development of client-centric software solutions for the banking and insurance industries.
  • Documented requirements meticulously, ensuring clarity and precision in communication between stakeholders and the development team.
  • Conducted process mapping to streamline operations and standardize processes.
  • Performed training on the company's solutions, enhancing client understanding and product utilization.
  • Engaged in presales activities, effectively demonstrating the value proposition of the company's products to potential clients.
  • Facilitated workshops with clients to educate them about the company's offerings.
  • Contributed to proposals and RFPs, showcasing the company's capabilities and securing new business opportunities.
  • Worked on various projects across the banking and insurance sectors, gaining a broad understanding of industry-specific challenges and solutions.

Assistant Project Manager

VeriPark Software Solutions
Dubai, UAE
09.2009 - 01.2010
  • Conducted in-depth business analysis, identifying and addressing critical system and process requirements that drove the development of robust software solutions.
  • Oversaw quality assurance and testing procedures, ensuring all deliverables met the highest standards of quality, which led to reduction in post-deployment issues.
  • Designed and delivered comprehensive training programs for clients and internal teams, enhancing product knowledge and operational competence.
  • Played a key role in gathering business requirements and process mapping, streamlining project workflows and improving client satisfaction rates.
  • Formulated detailed project plans and status reports, providing transparent communication to stakeholders and maintaining alignment with project goals.
  • Enhanced overall project efficiency by implementing best practices in quality management, resulting in consistently high-quality deliverables and client commendations.

IT Business Analyst - Intern

Emirates Islamic Bank (Formerly Dubai Bank)
Dubai, UAE
06.2008 - 09.2008
  • Tasked with the requirements gathering, business analysis, functional design, and testing phases of project development, ensuring comprehensive coverage of client and system needs.
  • Designed business processes and documented requirements, screen layouts, and functional specifications, contributing to the clarity and efficiency of project execution.
  • Prepared and distributed minutes of meetings, and status reports, maintaining timeliness and accuracy in communication.
  • Attended department meetings to report on findings and to brainstorm and share new ideas with other team members.
  • Facilitated communication between technical teams and end-users during system implementation projects.

Education

Master of Science - Financial Computing

UCL, University of London
London, UK
09.2008

Bachelor of Science - Information Communication Technology

Queen Mary, University of London
London, UK
07.2007

Foundation Program (A-Levels Equivalent) - Computer Science Foundation Program

University of Leicester
Leicester, UK
07.2004

Skills

  • Leadership and People Management
  • Client Relationship Building
  • Business Consulting
  • Project Management
  • Training and Development
  • Stakeholder Management
  • Process Improvement
  • Digital Transformation
  • Analytical and Critical Thinking
  • Process Reengineering
  • Problem Solving
  • Business Analysis
  • Business Architecture
  • Product Management

Languages

English
Native or Bilingual
Persian
Native or Bilingual
Arabic
Limited Working

Certification

  • SLII - Situational Leadership
  • Conversational Capacity
  • Certified Internal Auditor (CIA)
  • Microsoft Digital Transformation: Financial Services
  • MCPS: Microsoft Certified Professional
  • Microsoft Dynamics 365 Marketing Functional Consultant
  • Microsoft Dynamics 365 for Sales
  • Management Excellence at Microsoft: Model, Coach, Care
  • Basic Practitioner of Neurolinguistic Programming

Timeline

VP Member Platform Development

Innovation Federal Credit Union
12.2022 - Current

Senior Manager, Product Development

VeriPark Software Solutions
10.2015 - 10.2022

Manager, CRM Business Consulting

Dot.Cy Development
01.2015 - 06.2015

Business Analysis Team Head

VeriPark Software Solutions
03.2014 - 07.2014

Business Analyst | Presales Consultant

VeriPark Software Solutions
11.2010 - 03.2014

Assistant Project Manager

VeriPark Software Solutions
09.2009 - 01.2010

IT Business Analyst - Intern

Emirates Islamic Bank (Formerly Dubai Bank)
06.2008 - 09.2008

Master of Science - Financial Computing

UCL, University of London

Bachelor of Science - Information Communication Technology

Queen Mary, University of London

Foundation Program (A-Levels Equivalent) - Computer Science Foundation Program

University of Leicester

Similar Profiles

  • Chaitanya PatelChaitanya Patel

    Head of Performance Marketing & Digital Media at Beauty Ally (Thailand) Co Ltd (ALLIES OF SKIN)Head of Performance Marketing & Digital Media at Beauty Ally (Thailand) Co Ltd (ALLIES OF SKIN)

  • Prashant KumarPrashant Kumar

    <ul><li>Roles and Responsibilities</li><li>Hiring and team building</li><li>Managing team’s career progression and performance reviews</li><li>Managing Performance improvement plan and firing</li><li>Mentoring</li><li>Product roadmap planning and execution</li><li>Accountability of the entire delivery execution including the risk mitigation planning.</li><li>Stakeholder management</li><li>Adhering to Apple Privacy and Security Guidelines for platform</li><li>Design and implementation of new architectures and solutions to manage all online services for AdXchange in Apple Ads.</li><li>Design and implementation of new architectures and solutions deliver Budget experimentation in Apple Ads</li><li>Design and implementation of new architectures and solutions to manage data for Ad Platform.</li><li>Creating and maintaining all the data and analytics and revenue pipelines for Ad Platforms</li><li>Driving the solution for data ingestions and data processing across Ad platform</li><li>Defining the Strategy for data governance and data access</li><li>Collaboration with business to deliver relevant data and insight for our strategy and decisions.</li><li>Managing storage, processing, copy/synchronization etc. appropriate to scale</li><li>Enabling machine learning and algorithm groups by proving them right frameworks and data</li><li>Advancing team’s design methodology and quality programming practices and evangelize those techniques across Ad platform.</li><li>Deliveries</li><li>Setup 8+ member team to design and deliver Budget Allocation and Budget experimentation.</li><li>Leading Ad Delivery services team, responsible for delivering various capabilities like query understanding, targeting, fraud etc.</li><li>Delivered and Lead Design for observability for budget, and data platform in Ad platform.</li><li>Setup 11+ members high performing team to handle various business needs such as analytics and micro services for Display Advertising as well as Data Platform</li><li>Instrumental in driving Data Platform throughout the SDLC from inception, design, development, testing and deployment.</li><li>Instilled a strong team culture of high-quality delivery by constructive feedback, cross collaboration, focus and motivation.</li><li>Delivered Realtime and Batch Platform with various integrations</li><li>Delivered new DIP design for Data Platform</li><li>Delivered design of all the components of Data processing platform</li><li>Transitioned Display data work to India seamlessly and delivered many critical business impacting features and organizational security initiatives.</li><li>Closely worked with various stakeholders to understand the requirements which resulted into efficient remote work culture.</li><li>Seamless Display execution and set up best practices for 24X7 production on-call.</li><li>Tools and Technologies</li><li>AWS, S3, Kafka, Spark, Hadoop, EMR, Hive, Scoop, Flume, Cassandra, Airflow, Oozie, Gobblin, Schema Store, Icloud, Grafana, Kubernetes, Vertica, Alation, snowflake, druid, Iceberg, Java, Scala, IntelliJ, Oracle, MySql, Git, RIO, Spinnaker, Elastic cache, Grpc, Agile.</li></ul> at Apple - Adplatform<ul><li>Roles and Responsibilities</li><li>Hiring and team building</li><li>Managing team’s career progression and performance reviews</li><li>Managing Performance improvement plan and firing</li><li>Mentoring</li><li>Product roadmap planning and execution</li><li>Accountability of the entire delivery execution including the risk mitigation planning.</li><li>Stakeholder management</li><li>Adhering to Apple Privacy and Security Guidelines for platform</li><li>Design and implementation of new architectures and solutions to manage all online services for AdXchange in Apple Ads.</li><li>Design and implementation of new architectures and solutions deliver Budget experimentation in Apple Ads</li><li>Design and implementation of new architectures and solutions to manage data for Ad Platform.</li><li>Creating and maintaining all the data and analytics and revenue pipelines for Ad Platforms</li><li>Driving the solution for data ingestions and data processing across Ad platform</li><li>Defining the Strategy for data governance and data access</li><li>Collaboration with business to deliver relevant data and insight for our strategy and decisions.</li><li>Managing storage, processing, copy/synchronization etc. appropriate to scale</li><li>Enabling machine learning and algorithm groups by proving them right frameworks and data</li><li>Advancing team’s design methodology and quality programming practices and evangelize those techniques across Ad platform.</li><li>Deliveries</li><li>Setup 8+ member team to design and deliver Budget Allocation and Budget experimentation.</li><li>Leading Ad Delivery services team, responsible for delivering various capabilities like query understanding, targeting, fraud etc.</li><li>Delivered and Lead Design for observability for budget, and data platform in Ad platform.</li><li>Setup 11+ members high performing team to handle various business needs such as analytics and micro services for Display Advertising as well as Data Platform</li><li>Instrumental in driving Data Platform throughout the SDLC from inception, design, development, testing and deployment.</li><li>Instilled a strong team culture of high-quality delivery by constructive feedback, cross collaboration, focus and motivation.</li><li>Delivered Realtime and Batch Platform with various integrations</li><li>Delivered new DIP design for Data Platform</li><li>Delivered design of all the components of Data processing platform</li><li>Transitioned Display data work to India seamlessly and delivered many critical business impacting features and organizational security initiatives.</li><li>Closely worked with various stakeholders to understand the requirements which resulted into efficient remote work culture.</li><li>Seamless Display execution and set up best practices for 24X7 production on-call.</li><li>Tools and Technologies</li><li>AWS, S3, Kafka, Spark, Hadoop, EMR, Hive, Scoop, Flume, Cassandra, Airflow, Oozie, Gobblin, Schema Store, Icloud, Grafana, Kubernetes, Vertica, Alation, snowflake, druid, Iceberg, Java, Scala, IntelliJ, Oracle, MySql, Git, RIO, Spinnaker, Elastic cache, Grpc, Agile.</li></ul> at Apple - Adplatform

  • Steven CersonskySteven Cersonsky

    VP of Acquisitions & Development at Excell Fund INC.VP of Acquisitions & Development at Excell Fund INC.

  • Dustin MackDustin Mack

    VP of Human Development / Director of Sales at SunSolar SolutionsVP of Human Development / Director of Sales at SunSolar Solutions

CREATE PROFILE
Mahsa Rafiei