Mahesh Pohoomull

Work History

VP Sales Management

Thomas Large & Singer Inc

01.2008 - Current

Responsible for managing all aspects of the Division, including responsibility for the P&L of 6 clients’ business across Canada for all retail channels, including budgeting, contract negotiation, trade spend management, building and fostering relationships with the trade and clients
Manage a team of brokers and direct sales team to execute client strategy in the market, aligning retail merchandising, sales and profitability goals
Go to market strategy includes a combination of direct account responsibility, as well as managing multiple national broker networks
Key Achievements: Instrumental in winning the Mondelez gum brands business and successfully on boarding them in a business worth $80, while ensuring adequate resourcing and recruitment
Built the e commerce Division from scratch to now having 16 clients, and a sales value of over $21 million
Re-organized sales structure to handle Key Accounts directly, resulting in 78% growth for those Customers
Coached and mentor sales team, with clear, concise, measurable KPI’s to work towards a common goal
Overall growth in National sales for the Division of 18% YOY, for a business now in excess of $140 million, managing a complex distributor model with multiple touchpoints that includes shipments, in market sales, POS, and Nielsen
Profitability growth of 26% by streamlining trade spend, and onboarding 3 new clients for a new revenue stream
Initiated a process to simplify monitoring the business by creating an operational framework that helps identify gaps and take a proactive approach to build sales
P&L responsibility by client and division.

Director of Business Development

Thomas Large & Singer Inc

01.2008 - 01.2018

Manage a national broker network Canada wide, providing necessary tools, creating structure, and refining process to effectively grow business across all Key Accounts, including LCL, SDM, Sobeys, Metro and C&G
Manage a sales budget of $27 million across all PVM brands (Mentos, Airheads, Frisk, Mentos gum and NowMints), with double digit growth YOY for the last 5 years
Fastest growing gum brand in the market, outpacing category 5X
Introduced alternate channels for the product portfolio, carefully selecting appropriate sku mix, resulting in an incremental $1.5 million in sales
Used analytical tools available in the C&G channel, securing 800 new accounts with targeted wholesaler incentives
Effectively directed trade spend to maximize ROI, designing unique, focused consumer and trade promotions
Manage, coach and mentor Sales Manager to exceed his sales goals with direct accounts, including Walmart, Costco and Dollarama
Successfully launched Mentos breath freshener skus in a niche category, capturing 40% ACV in year 1, with continued and sustained growth across all channels
Engage the retail team to set monthly merchandising objectives to coincide with promotional activity and launches.

Director of Sales

SweetWorks/ Oak Leaf Confections

Toronto

01.2004 - 01.2008

Managed Customer Service department to effectively double up as inside sales team
Increased revenue by 7% year on year and maintained profitability in the face of stiff competition
Doubled share of business at Walmart with unique seasonal offerings
Launched a 12 ball tube of Sixlets to replace the 8 ball tube, allowing for higher retail and company profit
Achieved a drastic reduction on inventory levels by 35%, using a combination of promotions to liquidate aged items.

International Sales Manager

SweetWorks/ Oak Leaf Confections

Toronto

01.1998 - 01.2004

Assumed a green-field opportunity to lead export sales, with a CAGR of 25%
Dramatic expansion of Customer base from 4-80, leading to international sales representing 35% of total sales
Developed new items for European market, resulting in largest export customer and 2nd largest overall
Handled all aspects of distributor agreements, with 80 countries represented
Managed trade shows to effectively promote product range.

Business development manager

H.J Heinz

Dubai, UAE

01.1995 - 01.1997

20% volume growth, and 35% profit growth in the largest market, as well as a lucrative Gulf wide product launch that doubled market share from 15%- 30% in the first year
Successfully negotiated all aspects of distributor agreements
Aggressively pursued business opportunities, penetrating new markets
Monitored performance vs
Budget in a faced paced, and competitive environment.

Area Sales Manager

Unilever Arabia

Jeddah, S.A

01.1991 - 01.1994

Championed sales and marketing team dedicated to increasing share of key brand from 8-12%
Synchronized sales and merchandising teams’ travel cycle leading to increased share of shelf
Initiated localized schemes, successfully realizing regional marketing plans.

Assistant brand manager

Unilever Arabia

Jeddah, S.A

Part of a team that created a new product from scratch in the hair care market
Instrumental member of a team responsible for re-launching Sunsilk in a market valued at $150 million.

Area sales manager- lipton tea

Unilever Arabia

Handled a 12-member distributor sales force, ensuring achievement of sales volume
Sales grew by 12%
Designed loyalty programs for trade, ensuring consistent market share in face of grey market threat.

Summary

Overview

Work History

VP Sales Management

Director of Business Development

Director of Sales

International Sales Manager

Business development manager

Area Sales Manager

Assistant brand manager

Area sales manager- lipton tea

Education

Bachelor of Arts, Economics -

Skills

Work Availability

Timeline

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