Mahek Vyas
Ottawa
Summary
Detail-oriented and results-driven Marketing Specialist with hands-on experience in digital product promotion, consumer engagement, and event-based marketing. Proven track record of increasing app/event visibility by up to 75%, improving retention through targeted campaigns, and collaborating cross-functionally to deliver impactful marketing strategies. Passionate about fostering adoption and reducing churn for digital solutions through data-informed, consumer-first storytelling.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing Specialist
Indian Food Festival
05.2025 - Current
- Developed integrated campaigns to drive awareness and ticket sign-ups, increasing pre-event registrations by 30%.
- Led cross-functional collaboration with chefs and influencers, boosting digital reach with content earning 1,000+ organic views/post.
- Managed social media, branding, and promotional content viewed by 5,000+ residents via digital/print.
Store Leader | Marketing Lead
Mark’s
09.2023 - Current
- Boosted store sales by 18% via localized promotions and loyalty initiatives.
- Trained and led a 12-member team to achieve a 50% increase in customer satisfaction scores.
- Piloted targeted in-store campaigns contributing to 15% sales growth.
Marketing Specialist
Muskurahat Foundation
09.2022 - 05.2023
- Executed donor-focused marketing initiatives that helped raise $10,000+ for community programs.
- Produced visual content and managed campaign timelines, improving repeat donor participation by 20%.
- Enhanced digital event reach by 40% through strategic social media storytelling.
Education
Diploma - Business Marketing
Algonquin College
Ottawa, ON08.2025
Skills
- Product & Event Marketing
- Consumer Engagement Strategy
- Data-Driven Insights & Trend Analysis
- Email Marketing & Retention
- Google Analytics SEO/SEM WordPress
- CRM & Loyalty Programs
- Campaign Execution (Digital & Print)
- Agency Collaboration & Stakeholder Coordination
- Social Media (Meta, Instagram)
- Digital Marketing
- Content Creation
- Content Managment
Certification
- Google Ads - January 2024
- Google Analytics - January 2024
- Email Marketing - January 2023
- Digital Marketing - January 2024
- Social Media Marketing - July 2025
- Google Campaign Manager - July 2025
- Conversion Optimization Certificate - July 2025
Timeline
Marketing Specialist
Indian Food Festival
05.2025 - Current
Store Leader | Marketing Lead
Mark’s
09.2023 - Current
Marketing Specialist
Muskurahat Foundation
09.2022 - 05.2023
Diploma - Business Marketing
Algonquin College
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