Hi, I’m
Mahdiyeh Ghazanfari
Ottawa,ON
Summary
Highly motivated and adaptable junior digital marketing professional with a passion for understanding user behavior and driving business growth. Possessing a strong background in customer service and problem-solving. Skillful in digital marketing strategies, analytics, and campaign implementation. Eager to contribute knowledge and enthusiasm to a dynamic team. With commitment to achieving results and a focus on delivering exceptional user experiences, prepared to make a positive impact and drive measurable outcomes in the digital marketing landscape.
Overview
3
years of professional experience
9
Certificate
Work History
Yektanet - Digital Advertising Platform
Customer Success Manager
03.2019 - 03.2020
Job overview
- Executed and managed advertising campaigns.
- Analyzed and examined data, optimized campaign performance.
- Collaborated with other teams to achieve digital advertising campaign objectives.
- Introduced and recommended effective digital advertising tailored to each customer based on their needs and objectives.
- Maintained customer satisfaction and strived for maximum loyalty among key customers.
- Achieved effective sales performance and provided new suggestions for relationship expansion and enhancing customer share in the company's product and service portfolio.
- Established robust relationships with previous clients to build trust and reactivate engagement.
- Demonstrated proficiency in Microsoft Office tools and CRM systems.
- Experienced in social media networks and advertising campaigns.
- Created customer support strategies to increase customer retention.
- Delivered regular and structured campaign and achievement reports, aligning with the specific demands of key clients. Simultaneously tracked customer progress and promptly responded to inquiries, furnishing them with timely and precise updates.
Macan - Digital Marketing Agency
Strategic Planning & Marketing Specialist
06.2020 - 05.2022
Job overview
- Developed and implemented short-term and long-term marketing strategic plans (both for online and offline marketing) for businesses that aligns with their mission and vision.
- Assessed current status of the company's website and social media networks as well as those of competitors and offered recommendations for improvement.
- Conducted research and analysis to identify industry trends and opportunities.
- Collaborated with sales and marketing teams to develop and implement customer acquisition and retention strategies.
- Evaluated current processes to develop improvement plans.
- Produced detailed and relevant reports for use in making business decisions.
- Gathered, documented, and modeled data to assess business trends.
Hudson's Bay
Sales Associate
09.2022 - 05.2023
Job overview
- Assessed customer needs and utilized suggestive selling techniques to drive sales.
- Educated clients on current promotional offerings and products using persuasive selling tactics.
- Managed efficient cash register operations.
- Managed returns, exchanges and refunds in accordance with store policy.
- Trained new associates and helped to manage the store.
Education
Alzahra UniversityIran
MBA from Human Resources Management
02.2021
University of TehranIran
Bachelor of Science from Civil Engineering
08.2018
Skills
- Marketing Campaign Development
- Paid Advertising Coordination
- Industry Trend Analysis
- Business Needs Analysis
- Google Ads
- Google Analytics
- Strategic Planning
- Social Media Advertising
- Team Working
- Time Management
- Multitasking Abilities
Certification
Coursera:
- Digital Marketing Specialization - Illinois University
- Marketing Analytics - University of Virginia
- Foundation of Digital Marketing & E-commerce - Google
- Attract & Engage Customers with Digital Marketing - Google
- Prompt Engineering for ChatGPT - Vanderbilt University
- Excel Skills for Business Specialization Macquarie University
- Foundations of User Experience (UX) Design - Google
- Python for Everybody Specialization - University of Michigan
- Successful Negotiation - University of Michigan
Timeline
Sales Associate
Hudson's Bay
09.2022 - 05.2023
Strategic Planning & Marketing Specialist
Macan - Digital Marketing Agency
06.2020 - 05.2022
Customer Success Manager
Yektanet - Digital Advertising Platform
03.2019 - 03.2020
Alzahra University
MBA from Human Resources Management
University of Tehran
Bachelor of Science from Civil Engineering
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