Maha Hassan
Digital Product Specialist
Richmond,ON
Work Preference
Summary
Digital Product Specialist with 3+ years of experience in digital marketing, strategic communications, UX design, and product-focused solutions. Skilled in creating user-centered digital experiences, developing data-driven marketing strategies, conducting user research, managing digital campaigns, and using analytics to optimize engagement and performance. Experienced with Figma, Canva, Google Analytics, Meta platforms, and digital collaboration tools, with additional knowledge of Artificial Intelligence, product management, and emerging technologies. Passionate about combining creativity, technology, and human-centered design to build innovative solutions that improve user experiences and create meaningful impact.
Overview
7
7
years of professional experience
4
4
Certificates
1
1
Language
6
6
years of post-secondary education
Work History
Digital Marketer
Berserk Media Production
01.2024 - 03.2025
- Developed and managed 5+ social media accounts, creating and executing targeted strategies that boosted company visibility and engagement by over 40% in six months.
- Created 100+ multimedia content pieces (videos, reels, infographics) tailored for Instagram, Facebook, and LinkedIn, fostering a vibrant and interactive online community.
- Used analytics tools (Meta Insights, Hootsuite, Google Analytics) to monitor performance, optimize content, and increase post reach by 60% through A/B testing and audience analysis.
- Increased website traffic by 35% through effective search engine optimization (SEO) strategies and integration of strategic keywords into social content and blogs.
Assistant
Ministry of Foreign Affairs
04.2023 - 03.2024
- Managed departmental budgets, calculated taxes, and prepared accurate salary slips and income statements for over 50 officers, ensuring financial compliance and transparency.
- Collaborated with NADRA and utilized advanced software tools to improve efficiency in online visa processing portals, streamlining document verification and data entry workflows.
- Engaged with international delegations and represented the ministry during workshops and conferences, contributing to policy discussions and coordination efforts.
- Worked closely with senior management to assist in operational tasks, support internal audits, and facilitate smooth execution of daily administrative procedures.
Customer Relationship Manager
Habib Bank Limited
03.2022 - 03.2023
- Improved customer satisfaction by identifying and addressing key service gaps, ensuring seamless delivery across banking operations.
- Designed tailored financial solutions for individual clients, contributing to a 15% increase in customer retention.
- Promoted digital adoption of banking services, streamlining client onboarding and transactions while enhancing overall service efficiency.
- Supported sales initiatives by cross-selling products such as loans, credit cards, and insurance, leading to a measurable increase in product uptake.
Sales and Marketing Intern
Islamabad Serena Hotel
10.2022 - 11.2022
- Managed social media accounts, creating engaging posts and stories to boost brand visibility.
- Oversaw website and app maintenance, ensuring seamless user experience.
- Contributed to campaign creation and event promotions, driving customer engagement. Crafted compelling content and executed strategies to support marketing goals increases sales by 60%.
- Conducted market research to identify potential clients and developed tailored sales strategies.
Website Developer
Blogspot
Islamabad, Pakistan
06.2018 - 02.2020
- Founded and manage two niche websites:
Travel Series – featuring engaging travel stories, tips, and cultural insights.
Health & Beauty – focused on wellness trends, skincare, and lifestyle advice. - Oversee the entire website development process including layout design, content creation, SEO optimization, and user experience enhancements.
- Create original, data-informed content that drives consistent traffic and reader engagement, while managing publishing schedules, keyword research, and analytics.
- These projects reflect my ability to combine creativity with technical execution, connect with diverse audiences, and manage digital platforms independently.
Education
MBA - Marketing
Bahria University
Islamabad 05.2022 - 01.2024
BBA - Marketing
Bahria University
Islamabad 01.2018 - 03.2022
Skills
Design & Creative Tools: Figma(Advanced), Canva (Proficient), Capcut (Advanced), InShot (Advanced), Adobe Photoshop (Basic)
Project & Task Management: Jira (Advanced), Trello (Proficient)
Productivity & Collaboration: Microsoft office suite (Word, Excel, PowerPoint), Google workspace (Docs, Sheet, Slides), Slack and Zoom
Project & Task Management: Jira (Advanced), Trello (Proficient)
Productivity & Collaboration: Microsoft office suite (Word, Excel, PowerPoint), Google workspace (Docs, Sheet, Slides), Slack and Zoom
Proficient in Meta Ads Manager
Others: Basic HTML/CSS, Data Entry, Internet Research
UX Design
User Data Collection
UX Performance Analysis
Certification
Artificial Intelligence
Awards
Employee of the Year Award for Excellence in Banking Services – HBL, Tree Plantation Drive Lead – Planted 35 Trees for Sustainability, Community Recycling Volunteer – Environmental Awareness Campaign, Educational Campaign Participant – Support for Underprivileged Children, Women in Leadership Workshop Attendee – Empowering Female Voices, Event Organizer – Breast Cancer Awareness at Serena Hotel
Accomplishments
- Built 3+ years of experience across digital marketing, strategic communications, content creation, customer engagement, and business operations, delivering impactful digital solutions and communication strategies.
- Developed expertise in UX Design, Product Management, and Artificial Intelligence through professional certifications, applying user-centered design, product thinking, and emerging technology concepts to solve real-world problems.
- Created and managed digital campaigns, social media strategies, and content initiatives using analytics-driven approaches, improving audience engagement and online visibility.
- Designed UX and AI-focused product concepts, including solutions aimed at improving accessibility and connecting users with meaningful resources.
- Supported government and organizational operations through documentation, stakeholder coordination, research, and process improvement initiatives.
- Developed strong skills in Figma, Canva, Google Analytics, Meta platforms, Hootsuite, project management tools, content strategy, and digital communication.
- Passionate about using technology, creativity, and human-centered approaches to build innovative solutions that create social and business impact.
Languages
English
Advanced (C1)
Urdu
Bilingual or Proficient (C2)
Punjabi
Bilingual or Proficient (C2)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Affiliations
- BrainStation – Certified Learner (Product Management, UX Design, Artificial Intelligence)
- Google Analytics / Google Skillshop – Certified Learner
- HubSpot Academy – Certified Content Marketing Professional
- Global Change Summit / Youth Empowerment Programs Korea
Quote
You only have to do a few things right in your life so long as you don’t do too many things wrong.
Warren Buffett
Software
Figma
Canva
Hootsuite
Slack
Git & GitHub (Basic)
Google Analytics
Interests
Artificial Intelligence and Emerging Technologies
Product Innovation and Digital Transformation
Technology for Social Impact
Sustainable Development and Climate Innovation
Timeline
Artificial Intelligence
06-2026
Product Management
06-2025
UX design
06-2025
Content Marketing
02-2025
Digital Marketer
Berserk Media Production
01.2024 - 03.2025
Assistant
Ministry of Foreign Affairs
04.2023 - 03.2024
Sales and Marketing Intern
Islamabad Serena Hotel
10.2022 - 11.2022
MBA - Marketing
Bahria University
05.2022 - 01.2024
Customer Relationship Manager
Habib Bank Limited
03.2022 - 03.2023
Website Developer
Blogspot
06.2018 - 02.2020
BBA - Marketing
Bahria University
01.2018 - 03.2022