Maha Hassan
Business Analyst & Digital Strategist
Richmond,BC
Summary
I am a creative Social Media Marketer, innovator and Content Writer with 3+ years of experience developing new services design, leading projects, and executing strategies. Skilled in boosting brand visibility, increasing engagement, and delivering results through strategic; SEO focused content and data-driven marketing. Passionate about staying ahead of trends to connect brands with their new ideas and new services to manage audiences effectively.
Overview
7
7
years of professional experience
2
2
Certifications
1
1
Language
Work History
Digital Marketer
Berserk Media Production
Islamabad, Pakistan
01.2024 - 03.2025
- Developed and managed 5+ social media accounts, creating and executing targeted strategies that boosted company visibility and engagement by over 40% in six months.
- Created 100+ multimedia content pieces (videos, reels, infographics) tailored for Instagram, Facebook, and LinkedIn, fostering a vibrant and interactive online community.
- Used analytics tools (Meta Insights, Hootsuite, Google Analytics) to monitor performance, optimize content, and increase post reach by 60% through A/B testing and audience analysis.
- Increased website traffic by 35% through effective search engine optimization (SEO) strategies and integration of strategic keywords into social content and blogs.
Assistant
Ministry of Foreign Affairs
Islamabad, Pakistan
04.2023 - 03.2024
- Managed departmental budgets, calculated taxes, and prepared accurate salary slips and income statements for over 50 officers, ensuring financial compliance and transparency.
- Collaborated with NADRA and utilized advanced software tools to improve efficiency in online visa processing portals, streamlining document verification and data entry workflows.
- Engaged with international delegations and represented the ministry during workshops and conferences, contributing to policy discussions and coordination efforts.
- Worked closely with senior management to assist in operational tasks, support internal audits, and facilitate smooth execution of daily administrative procedures.
Customer Relationship Manager
Habib Bank Limited
Islamabad, Pakistan
03.2022 - 03.2023
- Improved customer satisfaction by identifying and addressing key service gaps, ensuring seamless delivery across banking operations.
- Designed tailored financial solutions for individual clients, contributing to a 15% increase in customer retention.
- Promoted digital adoption of banking services, streamlining client onboarding and transactions while enhancing overall service efficiency.
- Supported sales initiatives by cross-selling products such as loans, credit cards, and insurance, leading to a measurable increase in product uptake.
Sales and Marketing Intern
Islamabad Serena Hotel
Islamabad, Pakistan
10.2022 - 11.2022
- Managed social media accounts, creating engaging posts and stories to boost brand visibility.
- Oversaw website and app maintenance, ensuring seamless user experience.
- Contributed to campaign creation and event promotions, driving customer engagement. Crafted compelling content and executed strategies to support marketing goals increases sales by 60%.
- Conducted market research to identify potential clients and developed tailored sales strategies.
Website Developer
Blogspot
Islamabad, Pakistan
06.2018 - 02.2020
- Founded and manage two niche websites:
Travel Series – featuring engaging travel stories, tips, and cultural insights.
Health & Beauty – focused on wellness trends, skincare, and lifestyle advice. - Oversee the entire website development process including layout design, content creation, SEO optimization, and user experience enhancements.
- Create original, data-informed content that drives consistent traffic and reader engagement, while managing publishing schedules, keyword research, and analytics.
- These projects reflect my ability to combine creativity with technical execution, connect with diverse audiences, and manage digital platforms independently.
Education
MBA - Marketing
Bahria University
Islamabad 05.2022 - 01.2024
BBA - Marketing
Bahria University
Islamabad 05.2001 -
Skills
Design & Creative Tools: Figma(Advanced), Canva (Proficient), Capcut (Advanced), InShot (Advanced), Adobe Photoshop (Basic)
Project & Task Management: Jira (Advanced), Trello (Proficient)
Productivity & Collaboration: Microsoft office suite (Word, Excel, PowerPoint), Google workspace (Docs, Sheet, Slides), Slack and Zoom
Project & Task Management: Jira (Advanced), Trello (Proficient)
Productivity & Collaboration: Microsoft office suite (Word, Excel, PowerPoint), Google workspace (Docs, Sheet, Slides), Slack and Zoom
Proficient in Meta Ads Manager
Others: Basic HTML/CSS, Data Entry, Internet Research
Certification
PRODUCT MANAGEMENT - BrainStation, Toronto, Canada. April 2025 – June 2025
Awards
Employee of the Year Award for Excellence in Banking Services – HBL, Tree Plantation Drive Lead – Planted 35 Trees for Sustainability, Community Recycling Volunteer – Environmental Awareness Campaign, Educational Campaign Participant – Support for Underprivileged Children, Women in Leadership Workshop Attendee – Empowering Female Voices, Event Organizer – Breast Cancer Awareness at Serena Hotel
Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Collaborated with team of compliance management to create a software prototype to solve the issues face by businesses.
- Resolved product issue through consumer testing.
Languages
English
Advanced (C1)
Urdu
Bilingual or Proficient (C2)
Punjabi
Bilingual or Proficient (C2)
Timeline
Digital Marketer
Berserk Media Production
01.2024 - 03.2025
Assistant
Ministry of Foreign Affairs
04.2023 - 03.2024
Sales and Marketing Intern
Islamabad Serena Hotel
10.2022 - 11.2022
MBA - Marketing
Bahria University
05.2022 - 01.2024
Customer Relationship Manager
Habib Bank Limited
03.2022 - 03.2023
Website Developer
Blogspot
06.2018 - 02.2020
BBA - Marketing
Bahria University
05.2001 -