Maggie Miao

Business Development & International Trade Specialist
EASYTRADING INTERNATIONAL BEIJING , CHINA

2011 – 2024

• Developed and expanded company business by identifying and exploring overseas markets.
• Managed import operations from Greece, including olive oil, food products, and the natural sea sponges, to establish and grow the Chinese market.
• Managed export operations of fishing gear to European countries, including Sweden.
• Supervised factory production to ensure product quality and compliance with standards.
• Participated in trade shows and product exhibitions to promote products and strengthen business networks.
• Demonstrated strong business development, international trade, negotiation, and project management skills.
• Founded performance- and merit-based evaluation system to assess staff performance.
• Established training programs that enhanced employee skills and improved client satisfaction.
• Streamlined operational processes, resulting in increased efficiency and reduced overhead costs.
• Developed strategic partnerships with industry stakeholders to expand service offerings.

Founder & Business Owner – Import & Export / Skincare & Food Products

• BEAUTYFRESH INTERNATIONAL TRADING CO, LTD
• Founded and managed an import-export company and developed a private skincare brand.
• Imported skincare and food products from Greece and Germany to develop and expand the Chinese market.
• Conducted market research and competitive analysis to identify growth opportunities and customer needs.
• Developed and executed marketing and sales strategies, increasing brand visibility and market share.
• Oversaw business operations, including supplier negotiation, logistics, inventory management, and financial planning.
• Built and maintained relationships with international suppliers and local distributors to ensure smooth business operations.
• Gained experience in entrepreneurship, business development, international trade, and team management.
• Led the organization through periods of significant growth with careful financial planning and budgetary management.
• sold the company

LIFECARE TAED BEIJING CO.,LTD

• Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
• Food product marketing promote.
• clients cooperate
• Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
• Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
• Increased brand awareness by developing and implementing strategic marketing campaigns.
• Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Continually maintained and improved company's reputation and positive image in markets served.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.