Maggie Hutton
Toronto,ON
Summary
Senior management professional, bringing strategic leadership and operational excellence to drive organizational success. Skilled in project management, team collaboration, and process optimization with keen focus on achieving results. Known for strong decision-making, effective communication, and building high-performing teams.
Overview
9
9
years of professional experience
Work History
Senior Manager, Groups and Events
Cineplex Marketing
05.2023 - Current
- Highlights in role: Increasing booking forms submitted by 186% over 2 years during Q4 holiday season, and increasing CTR from 0.54% to 1.2% in our always on campaign through new creative and strategic in-market timing and supporting Groups and Events with marketing materials to see a 12% (3M) increase in revenue YoY. Leading the first sports targeting campaign for groups and events, developing a CSR strategic recommendation
- Responsible for growing the Groups & Events (G&E) business through marketing initiatives and driving revenue.
- Developed marketing strategies and tactics that drive awareness and consideration for both B2B and B2C audiences, across all Cineplex brands including annual plans, marketing presence at events, segment strategies, optimizing private screenings and B2B initiatives.
- Planning and execution of over 28 unique marketing campaigns integrated across various tactics including A/B tests and optimization. Tactics tailored to boost sales team prospecting and SaaS platforms.
- Budget Management Develop and manage G&E marketing budget and sponsorship budget of 785k.
Manager, Regional Brand & Partnerships
TD Brand & Sponsorship
07.2021 - 09.2022
- Highlights in role: Managing TDs first regenerative marketing initiative in Union Station, creating trackable results for TD Pride branch wraps resulting in 27% increase in web traffic during flight time.
- Leverage market trends and consumer insights and apply to marketing campaigns and programs.
- Run successful campaigns from start to finish including Regional activation for the Junos, CCMAs, The Toronto Blue Jays, Union Station, new Branch Openings, Pride and other Toronto TD initiatives.
- Managing stakeholder relationships including third-party corporations, agencies, business partners, and legal.
- Manage Field Marketing budget of 5M annually. Track and manage budget against plan and forecast accordingly.
- Led Regional Brand team through the F23 Planning Process strategic planning, executive presentations and budget planning.
Manager, Digital and Multimedia Communications
TD Business Banking
07.2018 - 07.2021
- Highlights in Role: Spearheading a multimedia team resulting in over 700k savings in one year.
- Manage all Digital Communications internally and externally across TD Business Banking.
- Develop and produce internal and external videos that bring awareness of campaigns, initiatives and projects.
- Create social media plans for TD Business Banking employees and executives.
- Oversee the Commercial Banking and Small Business Banking engagement plans.
- Manage relationships and work closely with Marketing, Media, business partners, and external vendors.
- Leading special projects including TD Thanks You and Take Your Kids to Work Day.
Associate, Community Banking
TD Canada Trust
12.2015 - 07.2018
- Manage Annual Community Giving Budget of $1.8 million directed at donations and sponsorships while providing regular reporting.
- Work with TD's Integrated Marketing team to elevate communication strategies and support TD's brand in my respective region.
- Mobilize cross-business results in the bank with community support through a One TD framework working closely with Retail, Wealth and Commercial Banking.
- Actively promote volunteerism in the community by organizing events, engaging TD employees and mobilizing them to participate.
Education
Honours BA - Global Development Studies
Queen's University
01.2013
Integrated Marketing 360 - undefined
Online Cornell University
01.2018
Post-Graduate Degree - Fundraising Management
Humber College
01.2015
Skills
- Strategic Planning
- Stakeholder Management
- Non-Profit Management
- Budget Management
- Leadership
- Employee Development & Engagement
- Optimizing Processes
- Analytics
- Event Coordination
- Project Management
- Volunteer Coordination
Accomplishments
- 2019 Q1 Summit Award Winner Quarterly Award for Outstanding Service
- 2017 TD Champions Club Nomination Quarterly Award for Outstanding Service
Timeline
Senior Manager, Groups and Events
Cineplex Marketing
05.2023 - Current
Manager, Regional Brand & Partnerships
TD Brand & Sponsorship
07.2021 - 09.2022
Manager, Digital and Multimedia Communications
TD Business Banking
07.2018 - 07.2021
Associate, Community Banking
TD Canada Trust
12.2015 - 07.2018
Integrated Marketing 360 - undefined
Online Cornell University
Post-Graduate Degree - Fundraising Management
Humber College
Honours BA - Global Development Studies
Queen's University
Similar Profiles
Jatin MistryJatin Mistry
Maintenance Worker/Team Leader at CineplexMaintenance Worker/Team Leader at Cineplex
Aishat BalogunAishat Balogun
Line Cook at Cineplex CinemasLine Cook at Cineplex Cinemas
Ava LaunesAva Launes
Cast Member at CineplexCast Member at Cineplex
Tamara MustafaTamara Mustafa
Care Coordinator (Care Access Representative) at CBI Home HealthCare Coordinator (Care Access Representative) at CBI Home Health
Renjana KrishnanRenjana Krishnan
Home Care Provider at Osprey Angels Home Care ServicesHome Care Provider at Osprey Angels Home Care Services