Maggie Conway
Los Angeles
Summary
Distinguished Brand & Group Program Manager with over 10 years of expertise in spearheading strategic marketing initiatives and operational excellence across global marketing organizations and creative agencies.
Overview
12
12
years of professional experience
Work History
Group Program Manager
SNAP INC.
11.2021 - Current
- Led multiple high-visibility programs since January 2025, working directly with the CEO and CMO to define strategy and ensure flawless execution for a major brand campaign, philanthropic initiatives, and the 'Accelerated Output' program; scaled social posting from >20x/week to 20x/day by EOY.
- Initiated and led organizational process and workflow programs, including establishing an internal newsroom to expand in-house content creation capabilities and implementing Smartsheet to optimize efficiencies for roadmapping, forecasting, and reporting across Marketing.
- Directed comprehensive change management efforts during multiple rounds of layoffs, developing new ways of working and process adaptations that enabled teams to pivot effectively and deliver high-quality work with leaner resources.
- Spearheaded end-to-end program management for Snap Partner Summit (SPS) in 2024 & 2025, overseeing all workstreams (keynote, films, breakout content), managing multi-million dollar budgets, resources, and schedules while maintaining C-suite alignment for critical, high-profile events.
- Led 60+ cross-functional (XFN) teams and managed the end-to-end production of 1K+ digital assets and event experiences for SPS keynotes (2022 & 2023), ensuring seamless execution for 1K+ in-person and 60K+ live-streaming attendees within a matrixed organization.
- Managed the end-to-end production of Snap's highest priority $40 million Brand Campaign, 'Less/More,' collaborating with diverse XFN stakeholders (Comms, Product, Legal, Web, Events) to drive brand differentiation and user trust.
- Provided maternity leave coverage for Head of Program Management for 6 months, ensuring continuity and successful management of key initiatives.
Associate Manager of Integrated Operations
MATTEL INC.
01.2021 - 11.2021
- Facilitated the RFP process to award a vendor for the launch of key Mattel brands on Tik Tok.
- Managed a high-profile internal task force with C-suite executives to help evolve efficiencies throughout the organization.
- Built brand partnerships with external vendors to find strategic solutions across all 25 brands.
Senior Project Manager
DDB | CLIENT: ARMY
03.2019 - 12.2020
- Aided in project discovery directly with client teams to translate needs to define scope requirements across internal and external partners for The Army's $14MM Integrated marketing campaign - 'What's Your Warrior'.
- Coordinated with contract and legal team to refine individual partner agency subcontracts and corresponding PO's.
- Developed & maintained master project schedule inclusive of multiple timelines within master Gantt chart detailing multiple partners, work streams and media channels.
- Continuous monitoring and proactive management of risks related to cost, schedule, and performance. Elevated to Army senior leaders when necessary.
Assoc. Project Manager (2018) - Project Manager
FCB | CLIENTS: GLAD TRASH, CLOROX, PINE SOL, BLUE BUNNY, COX COMMUNICATIONS
11.2016 - 02.2019
- Managed creative timelines for seven 360-brand campaigns with parallel in-market dates for Glad 'Torture Test' series, Blue Bunny 'Give Into the Bunny', and Pine Sol 'Clean Your Way.'
- Managed multiple new business pitch wins over the course of 2 years.
- Recipient of multiple 'Above and Beyond Awards', which serve to recognize employees that have made a true business impact.
Financial Analyst
LEO BURNETT | CLIENT: PROCTOR & GAMBLE
07.2015 - 11.2016
- Facilitated pricing and development of retainer and incremental fees for client, P&G, while ensuring profitability.
- Managed $30+ million revenue forecast for P&G client which consists of 30+ brands spanning multiple BUs.
Intercompany Accountant
LEO BURNETT | CLIENT: PROCTOR & GAMBLE
01.2014 - 07.2015
- Facilitated pricing and development of retainer and incremental fees for P&G to ensure profitability.
- Managed revenue forecasts exceeding $30 million for P&G, encompassing over 30 brands across various business units.
Education
BBA - Accounting
LOYOLA UNIVERSITY CHICAGO
01.2013
Skills
- Program management methodologies
- Strategic planning
- Process optimization
- Cross-functional leadership
- Stakeholder engagement
- Budget management
- Change management
- Global marketing operations
- Workflow design
- Smartsheet and Google Workspace
- Campaign execution
Timeline
Group Program Manager
SNAP INC.
11.2021 - Current
Associate Manager of Integrated Operations
MATTEL INC.
01.2021 - 11.2021
Senior Project Manager
DDB | CLIENT: ARMY
03.2019 - 12.2020
Assoc. Project Manager (2018) - Project Manager
FCB | CLIENTS: GLAD TRASH, CLOROX, PINE SOL, BLUE BUNNY, COX COMMUNICATIONS
11.2016 - 02.2019
Financial Analyst
LEO BURNETT | CLIENT: PROCTOR & GAMBLE
07.2015 - 11.2016
Intercompany Accountant
LEO BURNETT | CLIENT: PROCTOR & GAMBLE
01.2014 - 07.2015
BBA - Accounting
LOYOLA UNIVERSITY CHICAGO