Maeva Leblanc
Montreal,QC
Summary
Accomplished professional offers proven track record of using data-driven strategies to conduct market research and make informed decisions. Expertise in developing and executing marketing strategies to drive customer engagement and increase revenue. Brings extensive knowledge of marketing analytics and strategic marketing plans.
Overview
13
13
years of professional experience
Work History
SR. MARKETING ADVISOR (CONTRACT)
BOMBARDIER
01.2023 - Current
- Develop and implement a strategic marketing plan to support the growth of Customer Services & Support, aligning marketing activities with business goals and customer expectations
- Lead development and execution of go-to-market strategies for Bombardier's aftermarket business, ensuring effective product positioning, messaging, and sales enablement
- Create and execute marketing strategies and campaigns across various channels to drive brand awareness, customer engagement, and lead generation
- Evaluate campaign analytics, defined KPIs, tracked performance, and identified end-user patterns
- Collaborate with cross-functional teams to ensure alignment and seamless execution of marketing initiatives
- Monitor and manage marketing budgets, ensuring optimal allocation of resources and cost-effective campaign delivery
TEAM LEAD
BRAND LOYALTY
01.2022 - 01.2023
- Recruited and oversaw the professional development of direct reports, fostering a high- performing team culture
- Conducted regular performance evaluations, providing feedback and coaching to drive continuous improvement and professional growth
- Developed strategies based on objectives and plans, outlining key objectives, milestones, and action plans to drive program success
- Monitored program deliverables, anticipated and addressed issues or risks, and implemented effective solutions to keep programs on track
- Managed daily operational aspects of programs, providing expertise and guidance for efficient program execution
- Managed stakeholder communications and proactively identified opportunities for program enhancement
DISNEY ACCOUNT MANAGER
BRAND LOYALTY
07.2020 - 01.2022
- Managed day-to-day contacts with Disney to support client pitches and program implementation, ensuring exceptional client service and collaboration
- Built and fostered relationships with partners to uncover new business opportunities and drive client satisfaction
- Led the pitch planning process with third-party agencies, ensuring strategic alignment and delivering compelling proposals
- Supported the Business Development and client team as the resident Disney expert, providing insights, recommendations, and solutions
- Managed the Disney approval process, ensuring compliance with brand guidelines and requirements
- Led cross-functional teams to ensure campaigns were executed within required timelines
DIGITAL PROJECT MANAGER
BRAND LOYALTY
07.2019 - 07.2020
- Led cross-functional teams in the successful execution of digital projects, ensuring adherence to timelines, budgets, and quality standards
- Collaborated closely with clients to gather project requirements, define objectives, and establish project scope
- Developed and maintained project plans, conducted regular status meetings, and facilitated effective communication between team members and stakeholders
- Managed project budgets and implemented process improvements for enhanced efficiency
MARKETING PROMOTIONS MANAGER
SOBEYS INC
03.2018 - 07.2019
- Built and deployed strategic approaches in marketing and branding to enhance brand awareness, enhance customer engagement, and generate leads
- Led the development and implementation of loyalty programs for Sobeys’ banners, ensuring effective positioning, compelling messaging, and enabling success
- Assessed campaign analytics, established key performance indicators (KPIs), tracked performance metrics, and identified patterns in end-user behavior
- Utilized data-driven insights to provide recommendations for continual enhancement of campaign effectiveness and optimization of customer experiences
- Collaborated closely with cross-functional teams to ensure seamless alignment and execution of marketing initiatives
- Monitored and managed marketing budgets, optimizing resource allocation and ensuring cost-effective delivery of campaigns
MARKETING MANAGER
SOBEYS INC
01.2015 - 03.2018
- Led the development and implementation of loyalty programs for Sobeys’ banners, ensuring effective positioning, compelling messaging, and enabling success
- Developed, planned, and executed, the marketing campaigns, both in-store and out of stores, especially on digital and social marketing campaigns for small grocery banners
- Collaborated closely with cross-functional teams to ensure seamless alignment and execution of marketing initiatives
- Monitored and managed marketing budgets, optimizing resource allocation and ensuring cost-effective delivery of campaigns
PROJECT MANAGER
EXACTO COMMUNICATIONS
01.2014 - 12.2014
- Developed brand image strategies for Reebok and Wines of South Africa
- Planned, designed, and scheduled phases for large projects
- Conducted comprehensive market research for strategic decision-making
- Monitored project performance to identify areas of improvement and make adjustments
- Coordinated with cross-functional teams to resolve project issues and mitigate risks
PROJECT MANAGER
SOPEXA CANADA
06.2012 - 01.2014
- Developed brand strategies for Wines of Portugal and France
- Developed and initiated projects, managed costs, and monitored performance
- Provided detailed project status updates to stakeholders and executive management
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads
PUBLIC RELATIONS MANAGER
SID LEE
01.2011 - 06.2012
- Developed and executed global strategic Public Relations plans for Sid Lee and subsidiaries (Sid Lee Architecture, Sid Lee Technologies)
- Wrote and edited articles, web content, advertising copy, and publications for internal and external audiences
- Collaborated with media to encourage company coverage and promote brand mission and values
Education
Graduate diploma - Public Relations Management
McGill University
Montreal, QC2012
Bachelor's degree - Political Science / International Relations
McGill University
Montreal, QC2007
Skills
- Strategy Development
- Brand Development
- Campaign and Project Management
- Marketing and Advertising
- Customer Loyalty
- Management Skills
- Change Management
Languages
French
Native or Bilingual
English
Native or Bilingual
Spanish
Professional Working
Timeline
SR. MARKETING ADVISOR (CONTRACT)
BOMBARDIER
01.2023 - Current
TEAM LEAD
BRAND LOYALTY
01.2022 - 01.2023
DISNEY ACCOUNT MANAGER
BRAND LOYALTY
07.2020 - 01.2022
DIGITAL PROJECT MANAGER
BRAND LOYALTY
07.2019 - 07.2020
MARKETING PROMOTIONS MANAGER
SOBEYS INC
03.2018 - 07.2019
MARKETING MANAGER
SOBEYS INC
01.2015 - 03.2018
PROJECT MANAGER
EXACTO COMMUNICATIONS
01.2014 - 12.2014
PROJECT MANAGER
SOPEXA CANADA
06.2012 - 01.2014
PUBLIC RELATIONS MANAGER
SID LEE
01.2011 - 06.2012
Graduate diploma - Public Relations Management
McGill University
Bachelor's degree - Political Science / International Relations
McGill University
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