Mae Legaspi Favis
Markham,Ontario
Summary
Dynamic luxury retail leader with 20+ years of success in driving revenue and brand awareness through engaging visual communications. Proven expertise in client relationship management and developing high-quality deliverables. Skilled in collaborating with cross-functional teams to drive business growth. Actively seeking Marketing Coordination role.
Overview
18
18
years of professional experience
Work History
Visual Merchandising Assistant Manager/Team Lead
Sporting Life
Hillcrest Mall
11.2018 - 05.2024
- Executed focused product merchandising and marketing initiatives to increase multi-brand awareness
- Set up promotional materials for special events and sales activities.
- Aligned marketing strategies with objectives using data-driven insights
- Established and reviewed KPI results with management and head office to identify opportunities and areas of improvement
- Photographed display setups for use in corporate directives and brand display and marketing visibility
- Provided support during seasonal launches of new collections and promotions.
Senior Window Stylist/Visual Merchandiser
Holt Renfrew Flagship
Bloor Street, Toronto Ontario
05.2013 - 11.2018
- Implemented exciting, authoritative, cutting-edge visual presentations through storefront windows and in-store visual strategies for multiple departments
- Liaised with luxury brand representatives to implement visual directives, marketing efforts and special events
- Orchestrated brand showcases, designer personal appearances and charity events, consistently exceeding 90% sales targets
- Promoted best practices to ensure consistent brand visibility
- Cultivated and maintained relationships with external luxury vendors for advertising and promotional services
Senior Team Lead/Visual Merchandiser
Mendocino Clothing
Toronto, ON
04.2007 - 12.2012
- Managed visual merchandising initiatives, window displays and marketing strategies for twenty eight retail stores throughout the GTA
- Opened and expanded eight new divisions for Mendocino with over 85% company growth year-over-year
- Oversaw visual merchandising timeline for promotions, events, seasonal updates
- Executed time-sensitive projects, including store openings and special events
- Directed and created production of in-store signage to enhance visual merchandising
Senior Visual Stylist
Display Attic
Toronto, Ontario
01.2006 - 05.2007
- Developed comprehensive merchandising strategies for upscale clients including Cadillac Fairview Shopping Centres GTA, high-end retail stores and commercial businesses
- Consulted with management and marketing teams to highlight particular products and drive sales according to corporate strategy
- Secured cost-effective contracts through vendor negotiations
- Ensured efficient signing out and returning of product assortments and marketing collateral used in store highlights, mall fashion shows and tv production including Cityline fashion segments
- Created visual boards detailing proposed concepts for clients
Education
Diploma - Fashion Arts
Humber College
Etobicoke05.2006
Skills
- Event Organization
- Market Positioning
- Project Management
- Time Management Expertise
- MS Office Suite
- Cross-Functional Collaboration
- Creative and Innovative Thinking Skills
- Strong Verbal and Written Communication Skills
Timeline
Visual Merchandising Assistant Manager/Team Lead
Sporting Life
11.2018 - 05.2024
Senior Window Stylist/Visual Merchandiser
Holt Renfrew Flagship
05.2013 - 11.2018
Senior Team Lead/Visual Merchandiser
Mendocino Clothing
04.2007 - 12.2012
Senior Visual Stylist
Display Attic
01.2006 - 05.2007
Diploma - Fashion Arts
Humber College
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