Madison Hyejin Suh
Toronto,ON
Summary
Advertising & marketing student seeking a marketing internship with EDIS Agency, bringing hands-on experience in marketing, alcohol-driven service environments, and digital promotion. Experience in community event programming, high-volume restaurant service, and freelance nightlife photography has cultivated a strong understanding of consumer behaviour, upselling strategies, and the operational dynamics that drive successful event turnout and bar revenue within Toronto’s nightlife scene. As a Korean-Canadian creative born and raised in Toronto, I offer cultural fluency and local market insight to support the growth of Korean beverage brands, nightlife experiences, and events in the city.
Overview
5
5
years of professional experience
Work History
Nightlife Photographer
Freelance
03.2023 - 08.2025
- Produced visual content for nightlife events to support brand identity and digital marketing efforts
- Collaborated with promoters, DJs, and event organizers to align visual storytelling with event positioning and audience targeting
- Contributed to event promotion by capturing atmosphere, crowd energy, and branded experiences
- Created engaging visual assets for use across Instagram and promotional platforms
- Built professional relationships within Toronto’s nightlife and creative communities
Server
The Old Spaghetti Factory
05.2023 - 08.2024
- Delivered high-volume customer service in a fast-paced restaurant environment
- Applied upselling strategies to increase alcohol and beverage sales, driving overall transaction value
- Developed a strong understanding of consumer purchasing behaviour in service-driven settings
- Maintained efficiency and accuracy during peak service hours, contributing to overall revenue performance
Harm Reduction Coordinator
Lumenus Community Services
Toronto, ON
09.2020 - 06.2023
- Developed and executed community-based harm reduction event programming
- Managed and created digital content across social media platforms to increase awareness
- Coordinated with community stakeholders and local partners to support successful event operations
- Secured continued operational funding through writing successful grant proposals
- Analyzed audience engagement patterns to refine outreach strategies and maximize attendance
Education
Diploma - Advertising And Marketing Communications
Humber College
04-2027
Skills
- Brand positioning & strategic cultural adaptation
- Cross-cultural communication
(Korean–Toronto market)
- Nightlife audience insight & turnout strategy development
- Consumer behaviour & audience segmentation
- Event marketing & turnout optimization
- Social media campaign execution & UGC strategy
- Digital discoverability (SEO & AI-driven search awareness)
- Alcohol sales & revenue optimization
- Stakeholder & community coordination
- Adobe Creative Suite & social content creation (Instagram, TikTok)
Timeline
Server
The Old Spaghetti Factory
05.2023 - 08.2024
Nightlife Photographer
Freelance
03.2023 - 08.2025
Harm Reduction Coordinator
Lumenus Community Services
09.2020 - 06.2023
Diploma - Advertising And Marketing Communications
Humber College