MADISON A. KYLIE
OTTAWA,ON
Summary
Positive, upbeat, and proactive professional with a talent for creating captivating content and fostering audience engagement. Adept in content strategies and well-versed in SEO best practices, leveraging tools like Google Analytics and CMS platforms to optimize online visibility. Dedicated to developing impactful content that deeply connects with target audiences and consistently delivers measurable outcomes.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Content Manager & PR Specialist
Resolute Legal
06.2022 - Current
- Developed and executed a content strategy that increased organic traffic by 109.7% through consistent content creation, backlink growth, and improving core web vitals.
- Produced tailored case studies to enhance audience relatability and trust.
- Ran email campaigns with an average open rate of 44% over the last 90 days, improving engagement and supporting lead nurturing and conversions.
- Produced news releases to secure media coverage and boost brand visibility.
- Analyzed content performance to refine strategies and boost conversion rates.
- Hosted weekly webinars to engage diverse audience personas and build relationships.
Journalist
Collision Repair Magazine
05.2020 - 09.2021
- Researched, wrote, and edited compelling articles for print and online publication
- Conducted interviews and produced engaging content for webinars and podcasts
- Collaborated with the editorial team to align content with the magazine’s overall objectives
Banquet Server/Camp Counsellor
RA Centre
05.2019 - 09.2019
- Provided excellent customer service and adhered to fine dining standards
- Supervised and ensured the safety of children aged 4 to 13 in a camp setting
Server
Riverside Grill and Gazebo
05.2018 - 08.2018
- Demonstrated strong multitasking skills by managing multiple tables simultaneously without compromising service quality.
- Worked collaboratively with team members to enhance the guest experience
Employee/Camp Counsellor
YMCA
09.2015 - 08.2017
- Designed and led daily activities for large groups of children
- Ensured a safe and inclusive environment for participants
Education
Bachelor of Arts - Journalism
Carleton University
Ottawa05-2022
High School Diploma -
St. Peter Secondary School
Peterborough, ON06-2017
Skills
- Content production
- Content editing
- Strategic content planning
- Brand messaging
- Video editing
- Marketing communications
- Project leadership
- Research
- Overseeing keyword placement
- Public relations
- Breaking news coverage
- Press release writing
- Fact-checking proficiency
Languages
English
Native or Bilingual
French
Limited Working
Certification
- Public Relations Consultant Certificate Course (expected)
- HubSpot Academy Content Marketing Certification Course
- HubSpot Academy Inbound Certification
- Ontario Driver's License
- First Aid Certification
Timeline
Content Manager & PR Specialist
Resolute Legal
06.2022 - Current
Journalist
Collision Repair Magazine
05.2020 - 09.2021
Banquet Server/Camp Counsellor
RA Centre
05.2019 - 09.2019
Server
Riverside Grill and Gazebo
05.2018 - 08.2018
Employee/Camp Counsellor
YMCA
09.2015 - 08.2017
Bachelor of Arts - Journalism
Carleton University
High School Diploma -
St. Peter Secondary School
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