Summary
Overview
Work History
Education
Skills
Timeline
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Madison Mumma

Playa Vista

Summary

Performance-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Prepared to bring 8+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company success and growth.

Overview

7
7
years of professional experience

Work History

MARKETING MANAGER

MATTEL - AMERICAN GIRL
03.2023 - Current
  • Spearheaded product launches, collaborating with product development teams to create comprehensive go-to-market strategies that drive sales growth.
  • Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
  • Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
  • Utilized market trends and target audience statistics to effectively and appropriately market products.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Delivered compelling presentations to stakeholders, demonstrating the value of proposed marketing initiatives in driving business results.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Gained extensive knowledge in data entry, analysis and reporting.
  • Gained strong leadership skills by managing projects from start to finish.
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

ASSOCIATE MARKETING MANAGER

MATTEL - AMERICAN GIRL, INC.
07.2020 - 03.2023
  • Determine annual direct-to-consumer go to market strategy including campaign objectives, positioning, communication priorities and key marketing initiatives for all product launches tied to the Bitty Baby & Wellie Wishers sub-brands
  • Develop integrated marketing plans for AG's holiday product statements (Spring & Winter) and the American Girl Podcast Network
  • Lead cross-functional teams and agency partners in campaign development and execution
  • Brought product stories to life driving engagement and conversion across all consumer touchpoints including retail, ecommerce, social media, email, paid media, and catalog
  • Oversaw the full year print catalog strategy and manage multi-million dollar advertising budget to acquire new households & drive continual purchases for current audience
  • Partnered closely with data and analytics to set benchmarks, understand performance, and recommend optimizations to meet established KPIs
  • Managed catalog budget allocation and resource utilization to maximize marketing ROI.
  • Managed workflow between staff, coordinating documents and creative material distribution.
  • Managed relationships with external agencies, ensuring timely project completion within budget constraints.
  • Communicated performance to leadership on a regular basis, highlighting learnings and recommended optimizations.
  • Partners include Product Development, Creative, Digital, Content, PR, Retail, E-Commerce, Finance, Product Management, Business Insights and Legal
  • Assisted in budget planning process, allocating resources appropriately across various marketing channels.

BRAND MARKETING SPECIALIST

FABFITFUN, INC.
01.2017 - 01.2020
  • Strategized marketing campaigns across e-commerce platforms, email, social media, catalogs, and editorial for FabFitFun's subsidiary business: FabFitFun Style
  • Developed the brand voice and esthetic in collaboration with the Creative Director
  • Created engaging social content on FFF Style's Instagram & Facebook to promote brand awareness and customer retention
  • Led project management for email marketing and creative content utilizing Wrike
  • Partnered with the Director of B.I
  • To create and generate acquisition/retention reporting to analyze ROI, performance, and trends for all marketing and social initiatives
  • Collaborated with engineering, U.X./U.I., and product teams to create FFF Style's customer journey including developing the landing page, customer profile quiz, and triggered emails
  • Hired as employee number 1 and acted as interim operations, fulfillment, buying, styling, and customer support manager during initial start-up phase, putting key policies and procedures into place that were ultimately followed through by full time managers added to the team.

RECRUITING COORDINATOR

CAREER GROUP, INC.
11.2016 - 02.2017
  • Built and managed relationships, addressed concerns, provided interview feedback, and maintained communication to ensure a positive candidate experience
  • Accommodated clients and candidates by proofing resumes, creating candidate summaries, pitching applicable positions to candidates, submitting candidates to clients, and debriefing with both clients and candidates following interviews.

Education

BACHELOR OF ARTS - Humanities

University of Oregon

Skills

  • Commercial Marketing
  • Product Marketing
  • Brand Development
  • Buying & Merchandising
  • Loyalty Program Development
  • Data Analysis
  • Content Production & Creation
  • Creative Copywriting
  • Project Management
  • Product & Packaging Sourcing

Timeline

MARKETING MANAGER

MATTEL - AMERICAN GIRL
03.2023 - Current

ASSOCIATE MARKETING MANAGER

MATTEL - AMERICAN GIRL, INC.
07.2020 - 03.2023

BRAND MARKETING SPECIALIST

FABFITFUN, INC.
01.2017 - 01.2020

RECRUITING COORDINATOR

CAREER GROUP, INC.
11.2016 - 02.2017

BACHELOR OF ARTS - Humanities

University of Oregon

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