Madiha Nayyar
Ottawa,ON
Summary
Sales and Business Development Manager with 10 years of industry success. Passionate about transforming territory sales and marketing programs. Demonstrated track record of aligning sales and marketing initiatives to influence buying decisions. Resolves complex solutions and implements data-driven recommendations. Skilled in learning and adapting to changing environments in competitive landscapes. Understands customer needs and provides optimal solutions.
Overview
11
11
years of professional experience
Work History
District Sales Manager
OSL Retail Services, Eastern Canada
09.2022 - Current
- Leading field sales team of 11 sale associates, I am responsible for sales generation and revenue management for Montreal and Ottawa region for vaping portfolio of British American Tobacco – Retail stores
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Assessed each location's individual and team performances, analysing data trends to determine best methods to improve sales results.
- Modeled strong negotiation skills to help team members close tough deals with lucrative clients.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Key Achievements: Month on Month Sales growth by 15% since January 2023.
- Achieved record breaking sales and Google reviews in October 2022 for Montreal Region
- Crushed month of September 2022 for fastest Google Reviews and Reputation Score for Montreal Region
- Achieved “Best in Class” award on Reputation Score in September 2022 for Ottawa Region.
B2B Account Manager
SalesBox
01.2022 - 08.2022
- Built and cultivated healthy pipeline of customers interested in partnering with company.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Key Achievements:
- Won company award for being “target smasher” for consecutively achieving targets and onboarding new clients.
- Successfully maintained customer retention at 90%
- Launched companywide custom video sales outreach project improving customer onboarding percentage by 50%.
Manager Customer Acquisition
Philip Morris International
08.2020 - 06.2021
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Launched Philip Morris’s first ever “Consumer CRM Call Center setup” for Pakistan Market
- Developed QR Code for Marlboro packs in Pakistan to digitise and transform customer acquisition journey
- Developed and pioneered entire Consumer Journey Integration for introducing RRP Portfolio for Pakistan market.
Shopper and Customer Marketing Manager
Beiersdorf
05.2019 - 07.2020
- Set up Beiersdorf Pakistan’s (Nivea) Shopper and Customer Marketing base for Pakistan Market
- Memorised store layouts and planograms to fulfil orders using shortest, most efficient route.
- Launched first ever national consumer promotion for Nivea deodorant portfolio driving sales up by 15%
- Built best-in-class suite of omni-channel marketing capabilities for customers and consumers.
- Digitised sales operations and distributions process via launching a “sales automation software” driving up operational work and time efficiencies by 20%.
Brand Manager
Nestle
05.2018 - 05.2019
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Launched largest B2B and B2C national 360 marketing promotion campaign delivering highest-ever inbound calls and fastest sales order lead generation
- Penetrated and tapped 100,000 households in 20 days of promotion run
- Introduced ‘state of the art’ bottled water seal design, reducing imitation product complaints by 50%
Sales Manager
Nestle
10.2016 - 05.2018
- Managed customer base of over 350 accounts and supervised institutional sales
- Coached and counselled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Recipient of “Nestle National Award” for achieving record-breaking sales nationwide -18% volume growth
- Grew customer base by 100% whilst maintaining customer retention at 95% for 18 months
Senior Associate
SC Johnson
12.2014 - 10.2016
- Lead Middle East, North Africa and Pakistan marketing commercialisation team to drive revenue growth
- Served as liaison, facilitating communication between management and associates.
- Developed new sales opportunities through development and rollout of promotional plans.
- Secured first ever retail audit for SC Johnson brands in Pakistan in 2014 resulting in 15% operational efficiencies
- Launched first ever cross-category national consumer promotion at national Carrefour accounts drive driving retail penetration up by 20% in 2015.
Distributor Account Manager
Coca Cola Beverages
12.2012 - 12.2013
- Established top 10 territory distributor and implemented SAP resulting in commercial savings of 12% in 2013.
Education
MBA -
Queens University
Kingston, ON01.2033
Skills
- Business Development and Revenue Planning
- Consultative Selling Techniques
- Sales Quota Management
- Business Analytics
- Account and Territory Management
- Team Recruiting, Onboarding and Coaching
- Profit Target Achievement
- Sales Team Leadership
Timeline
District Sales Manager
OSL Retail Services, Eastern Canada
09.2022 - Current
B2B Account Manager
SalesBox
01.2022 - 08.2022
Manager Customer Acquisition
Philip Morris International
08.2020 - 06.2021
Shopper and Customer Marketing Manager
Beiersdorf
05.2019 - 07.2020
Brand Manager
Nestle
05.2018 - 05.2019
Sales Manager
Nestle
10.2016 - 05.2018
Senior Associate
SC Johnson
12.2014 - 10.2016
Distributor Account Manager
Coca Cola Beverages
12.2012 - 12.2013
MBA -
Queens University
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