Madelynn Bruegger
Roseville
Summary
Results-oriented Senior Business Development Specialist at TEGNA with expertise in new business growth and key account management. Proficient in data analysis and relationship building, driving client satisfaction and strategic partnerships. Committed to leveraging industry insights for continuous improvement and achieving business objectives.
Overview
36
36
years of professional experience
Work History
Senior Business Development Specialist
TEGNA
04.1994 - Current
- Identified new business opportunities through thorough market research and analysis.
- Developed strategic partnerships to drive company growth initiatives effectively.
- Enhanced project execution by collaborating with cross-functional teams for streamlined communication.
- Delivered impactful presentations to potential clients, showcasing service offerings and value.
- Contributed to successful negotiations, aligning deals with overall business objectives.
- Maintained expertise in industry trends and competitive landscape for strategic decision-making.
Sales Assistant
BELO
11.1992 - 03.1994
- Collaborated with team to implement effective sales strategies and promotions.
- Assisted customers with prompt and polite support
- Remained calm and poised in high-stress, dynamic environment to promote service to customers and staff.
- Participated in ongoing training to stay updated on current products, promotions, and industry trends.
- Established rapport with customers using active listening and interpersonal skills.
Traffic Manager
KBAY/KEEN Radio
05.1990 - 05.1992
- Achieved accurate traffic instruction implementation for agency and client needs.
- Improved alignment through daily communication with local and national account executives.
- Facilitated timely commercial deliveries as liaison between teams and external companies.
- Resolved delivery delays by addressing issues and notifying relevant departments promptly.
- Organized commercial library for efficient access to necessary resources and materials.
- Ensured contract compliance and operational efficiency by entering and revising agreements.
Education
Bachelor of Arts - Advertising/Marketing
San Jose State University
San Jose, California, CA05-1990
Skills
- Exceeded budget by 107% 2024 & 2025
- Sales strategy development for broadcast and digital platforms
- Data-informed decision making
- Key account development
- Focused on revenue generation
- Build trust-based relationships
- Flexible in dynamic settings
- Effective problem resolution
- Client-centric solutions
- AI integration for operational efficiency
- Time management & work flow optimization
- Engaged in lifelong learning
2019 & 2016 Presidents Circle TEGNA
Top Performer in 2019 & 2016 among the best of the best at TEGNA Media.
Example of Excellence TV AE of Year 2013 & 2011
Issued by Alliance for Women in Media
Timeline
Senior Business Development Specialist
TEGNA
04.1994 - Current
Sales Assistant
BELO
11.1992 - 03.1994
Traffic Manager
KBAY/KEEN Radio
05.1990 - 05.1992
Bachelor of Arts - Advertising/Marketing
San Jose State University