MADELINE FOSTER

• Provided customer service to carriers through phone and email communication to ensure quick passage through the border.
• Maintained detailed and accurate records of all interactions, PARS entries and other truck related shipments.
• Utilized computer systems for daily correspondence, customs releases, shipment tracking and troubleshooting.
• Prepared Hard Copy Paper packages for Customs clearance; E29B, Form 1, A8A.
• Monitored shipment clearances and followed up on entries with escalation teams.
• ERP systems and enterprise software usage.

As the web team leader, I was responsible for the development and execution of high level marketing strategies for the E-Commerce department.

• Developed standards and internal processes for measuring, tracking and documenting research, KPI's, and data analytics.
• Educated teams on the importance of using SEO with digital marketing for improving the brand's marketing results.
• Responsible for web-related projects including working with development and internal teams on new website launch, web content, PIM processes, SEO, Google Analytics, Google AdWords, budgets. and strategies.
• Worked closely with team members to deliver project requirements, develop solutions, and meet deadlines.
• Improved operations by working with team members and customers to find workable solutions.
• Monitored progress on web projects; identified potential risks and took corrective action as needed.
• Reviewed website analytics reports regularly to measure success against established goals.
• Analyzed user data to identify trends in website usage and performance metrics.

As a product manager support person, I was responsible for producing high-level product management assets; road maps, end-user documentation, creative branding materials, intranets and web marketing strategies for corporate teams.

• Led efforts on Firm Global marketing initiative to migrate users to the Windows 10 platform and introduce the new employee hardware and workspace experience.
• Provided support for multiple corporate projects and Project Managers: Symphony, myDesk, Skype, Azure, Menlo, Windows 10, Office Suite, DirectAccess, and several other Firm applications.
• Developed Intranet web frameworks and web content on Jive platform for new products in collaboration with Product Management teams.
• Created guides and materials for pre and post migration from desktop to laptop usage for firm.
• Maintained up-to-date knowledge of latest trends in technology related industries.
• Provided guidance on user experience design principles to ensure a seamless user journey across all digital touchpoints.

• Provided consulting services for online start ups and not for profit entities to gain online exposure with little or no marketing budget.
• Responsible for developing, strategizing, and consulting with internal stakeholders and business owners to bring products online and to market.
• Collaborated with internal and external corporate teams to execute deliverables and analyze results for the firm.
• Analyzed user needs and designed practical solutions for products and services (B2B and B2C).
• Created high-level product materials, roadmaps and technical documentation for end users.
• Analyzed metrics, data and KPI's using SEO strategies, conducted A/B tests and market research studies.
• Prepared content, landing pages and email marketing campaigns.
• Developed and launched new product steams resulting in increased revenue.
• Implemented targeted marketing to drive product awareness and performance.
• Utilized digital marketing platforms such as Canva and Hootsuite to reimagine methods of product exposure.
• Monitored the entire product development lifecycle; concept to launch.
• Crafted complete sets of presentations and data sheets to explain product life cycle and how marketing and SEO can be utilized.
• Evaluated vendor qualifications based on price, quality, selection, service and support.
• Performed detailed analyses on total cost of ownership for each item purchased.
• Provided guidance on purchasing decisions based on industry knowledge and market trends.