Summary
Overview
Work History
Education
Skills
Timeline
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MADELINE CHALABAN

Los Angeles,CA

Summary

Marketing leader with 15+ years of experience in performance and brand marketing across both DTC and traditional brands. Proven track record of driving growth through cross-channel campaigns, actionable insights, and efficient outcomes. Dedicated to delivering top-quality work that aligns with values of well-being and integrity, ensuring results that are impactful, sustainable, and meaningful.

Overview

17
17
years of professional experience

Work History

Client Strategy Lead

Tatari
04.2021 - 04.2025
  • Accounts: Greenlight, Opendoor, BetterSleep, SpoiledChild, Minted + many more in the DTC and tech spaces
  • Lead strategy and client management for several accounts with media billings up to $70M+, across digital and linear channels, both local and national
  • Develop and present media strategies with both direct response objectives (CPA, CPV, ROAS, etc.) and branding goals (awareness, consideration)
  • Translate data from attribution tools into actionable insights and recommendations, making weekly optimizations to drive down KPIs
  • Oversee internal workflows across teams – data science, engineering, media, finance – to ensure proper execution and measurement of campaigns
  • Establish and maintain positive client relationships with regular 1:1 check-ins, travel for in-person meals and meetings
  • Provide strategic insight and direction on major campaign reviews and scaling presentations
  • Research and write reports on consumer behaviors and competitive updates to inform marketing plans
  • Present new opportunities to drive company growth such as Netflix, YouTube, and programmatic buys
  • Manage and mentor small team of Client Service Managers

Account Director

Havas Edge
04.2019 - 04.2021
  • Accounts: The Zebra, American Home Shield, SelectQuote, Indeed, Viasat
  • Main client point-of-contact, managing client relations and leading all status meetings
  • Collaborated with internal teams (business development, media, analytics) to ensure successful campaigns from pitch to strategy, execution, campaign maintenance, optimizations, and QBRs
  • Developed growth strategies through competitive research and target segmentation, post-campaign data analysis, and clear and compelling storytelling
  • Successfully grew client billing from minimal test campaigns to scaled-out campaigns spanning multiple media channels

Associate Media Director

TWO NIL (now Juice Media)
05.2015 - 03.2019
  • Accounts: Groupon, Zillow Group, 23andMe, Atom Tickets, FabFitFun, and HotelTonight
  • Developed holistic multi-channel media strategies across TV, OTT, Audio, OOH, YouTube for billings $30M+
  • Lead and presented client-facing presentations for media plans, weekly reporting, wrap-up analyses
  • Oversaw all day-to-day client and internal deliverables: billing/reconciliation, flowcharts, competitive and targeting research, ad-hoc requests
  • Launched Atom Tickets first fully integrated national brand and direct response TV campaign
  • Helped launch and manage Uber’s first direct response local TV campaign
  • Collaborated with Warner Brothers team to integrate the 23andMe product on Ellen’s 12 Days of Giveaways, 2017
  • Utilized Spot Attribution and Marketing Mix Model learnings to optimize media schedules and reduce client cost-pers
  • Supervise and mentor team of 2-3 associates, strategists, supervisors

Senior Media Strategist

ID Media (part of IPG)
05.2012 - 05.2015
  • Accounts: El Pollo Loco, Garden Fresh, Mimi’s Cafe, Black Angus, Fresh & Easy, Smile Brands
  • Revamped the 2015 planning process by creating a new flowchart template and presenting to client for approval
  • Led the team during the 2013-2015 planning periods
  • Developed plans encompassing print and out-of-home for Smile Brands grand openings
  • Wrote POVs on new media opportunities to generate incremental client spend and company revenue

Account Supervisor

Kovel/Fuller
04.2008 - 01.2011

Education

Bachelor of Arts - Communication

University of California San Diego

Skills

Tableau, Attribution tools, Kantar, MRI/Simmons, Comscore, Google Suite, MediaOcean/MBox, Commspoint, Nielsen Ad Intel

Timeline

Client Strategy Lead

Tatari
04.2021 - 04.2025

Account Director

Havas Edge
04.2019 - 04.2021

Associate Media Director

TWO NIL (now Juice Media)
05.2015 - 03.2019

Senior Media Strategist

ID Media (part of IPG)
05.2012 - 05.2015

Account Supervisor

Kovel/Fuller
04.2008 - 01.2011

Bachelor of Arts - Communication

University of California San Diego
MADELINE CHALABAN