Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Madeleine McCasker

Vancouver,BC

Summary

A seasoned merchant with over 10 years of experience, I currently lead one of Lululemon's highest-performing categories, driving nearly $1 billion in annual revenue across North America. I bring a deep understanding of the global guest, with hands-on experience buying for key markets, including APAC, China, and a proven ability to build regionally relevant, guest-centric strategies. I'm a collaborative, cross-functional partner, confident in presenting to senior leadership, and enrolling teams through clear, data-backed storytelling. As a people-first leader, I'm passionate about team development, fostering inclusive environments, and driving process efficiencies that elevate both business results and team well-being.

Overview

12
12
years of professional experience

Work History

Womens Senior Regional Merchant

Lululemon Athletica
Vancouver, British Columbia
09.2023 - Current

Key Responsibilities:

  • Managing the entire product life cycle, from building the initial buy strategy to clear exit strategies.
  • Provide regular, insightful recaps to leadership, demonstrating a proactive approach to meeting and exceeding business forecasts.
  • Identifying and building insightful and data-driven merchandising strategies.
  • Leading and mentoring the team on a day-to-day basis. Ensuring the team is clear on priorities, expectations, and business needs. Delivering regular performance reviews and providing clear feedback.
  • Guide the team to build product assortment strategies and business recaps that balance current trends and future foresight.
  • Deliver regional insights and weekly ad hoc business updates to the Global Merchandising team to ensure they are clear on current business trends and opportunities.
  • Channels: Retail and Ecom
  • Markets: North America & Europe
  • Class: Women's 2nd Layer

Accessories Regional Merchant

Lululemon Athletica
Vancouver, BC
01.2022 - 04.2023

Key Responsibilities:

  • Roles and responsibilities the same as the Senior Buyer role. Whilst working in Hong Kong, the Assistant Buyer for the department reported directly into me.
  • Channels: Retail, and Ecom.
  • Markets: North America, Europe, APAC & China.
  • Class: Headwear & Seasonal

Womens Regional Merchant

Lululemon Athletica
Hong Kong
07.2017 - 01.2022

Key Responsibilities:

  • Roles and responsibilities the same as the Senior Buyer role. Whilst working in Hong Kong, the Assistant Buyer for the department reported directly into me.
  • Channels: Retail and Ecom
  • Markets: North America, Europe, APAC & China.
  • Class: Womens Bras & Tanks

Womens Assistant Buyer

Lululemon Athletica
Melbourne
02.2015 - 07.2017

Key Responsibilities:

  • Day-to-day administration tasks: PO creation/tracking, price reviews, seasonal trend analysis, weekly and quarterly trade analysis, and inventory management.
  • Presented weekly and quarterly trade analysis, and managed inventory across multi-channels.
  • Supported sales and premium merchandising by working closely with the Digital and Visual Merchandising teams.
  • Onboarded and developed trainee Assistant Buyers into their roles, ensuring strong successors to support the business.
  • Channels: Retail and E-commerce.
  • Markets: Australia, and New Zealand.
  • Department: Women's Tops

Educator

Lululemon Athletica
Melbourne
03.2013 - 02.2015

Education

Bachelor of Science - Fashion Merchandising

RMIT
Melbourne
11-2014

High School Diploma -

Canterbury Girls Secondary School
Delburne, AB
11-2010

Skills

  • Natural leader
  • Business Acumen
  • Presentation Skills
  • Attention to detail
  • Strong Merchant instinct and eye for commercial products
  • Solution orientated leader

Timeline

Womens Senior Regional Merchant

Lululemon Athletica
09.2023 - Current

Accessories Regional Merchant

Lululemon Athletica
01.2022 - 04.2023

Womens Regional Merchant

Lululemon Athletica
07.2017 - 01.2022

Womens Assistant Buyer

Lululemon Athletica
02.2015 - 07.2017

Educator

Lululemon Athletica
03.2013 - 02.2015

Bachelor of Science - Fashion Merchandising

RMIT

High School Diploma -

Canterbury Girls Secondary School
Madeleine McCasker