Madeleine Clerides
Vancouver,BC
Summary
Proficient at weaving relationships, innovative ideas and varied communications knowledge together to achieve results. Known for polished interpersonal skills with solidified connections when working on multi-faceted activations or campaigns.
Overview
6
6
years of professional experience
Work History
Social Media & Public Relations Director
Wedgewood Hotel And Spa
11.2022 - Current
- Currently conceptualizing and executing PR campaigns plus influencer collaborations to generate publicity and exposure for the hotel across three accounts.
- Implemented strategies have reached 72.3% and engaged 76.4% more accounts and grown the total follower count by almost 10% in 3 months.
Lifestyle Writer
Daily Hive Vancouver
09.2021 - Current
- Writing marketing and editorial pieces for Daily Hive's website and social media platforms pertaining to food, beverage and lifestyle.
- Also writing weekly beauty content for VITA Daily, starting in March 2023.
Director of Marketing and Events
Marquis Wine Cellars
03.2020 - 11.2022
- Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
- Creatively devised new approaches and fresh ideas to comply with pandemic protocols when executing events, prompting safe and profitable results.
- Worked alongside the sales and web development teams to continue the momentum of a 110% increase in sales throughout the pandemic with innovative and strategic solutions.
Public Relations Director
Ambleside Music Festival
01.2022 - 08.2022
- Facilitated media relationships with the festival from scratch to generate social media content and publicity.
- Managed onsite influencer and media presence to ensure all deliverables were met.
- Worked concurrently with digital marketing team to generate increased ticket sales.
Brand Partnership Manager
Mary Zilba Inc
03.2020 - Current
- Managing all incoming and existing brand partnership opportunities and contracts for media personality and Real Housewife of Vancouver, Mary Zilba.
- Negotiated collaborations have included Neutrogena, L'Oréal Paris, Peepers Eyewear, Bubby's Ice Cream, Tempurpedic and Hello Fresh.
Publicist
Front & Centre Communications
12.2019 - 03.2020
- Secured broadcast, print, and digital wins for clients, conceptualized pitch angles, and developed innovative media strategies.
- Lead event coordination and social media content calendar creation. Clients included Lexus Canada, Outdoorsy, Vessi Footwear, and SunGiven Foods.
Senior Account Executive
Citizen Relations
03.2019 - 12.2019
- Managed and actualized marketing plans, influencer programs, content creation and media relations.
- Created critical paths and hard cost trackers for events and social media placements.
- Assigned brands include Coors Light, Heineken, Belgian Moon, Cirque du Soleil, Fortinet Security and Parq Vancouver.
Senior Publicist
Town Hall Brands
12.2016 - 04.2019
- Maintained two large databases: a national contact/media list as well as all garnered accolades for all clients.
- Wrote detailed PR plans, press releases and branding documents used internally and externally.
- Spearheaded all PR initiatives including digital, TV, print, and social media placements for clients.
Education
Bachelor of Arts - Global Studies and English
University of California, Santa Barbara
Santa Barbara, California06.2016
High School Diploma -
West Point Grey Academy
Vancouver, BC06.2012
Skills
- Social media literacy including SEO, SEM, Google Analytics and keywords
- Extensive influencer relations experience
- Adept in capturing content for marketing materials and social media
- Seasoned in executing small to large scale corporate and social events
- Proficient in Spanish
- Experienced in producing and appearing in live television interviews, public speaking and presenting
- Exemplary interpersonal and written communication skills
- Intermediate graphic design experience
Accomplishments
Brainstation: Digital Marketing Bootcamp
Wine Spirit Education Trust (WSET) Awards in Wine: Levels 1 & 2 (with distinction)
Philanthropy
Variety - Gold Heart Gala Committee Member (2017-2018)
BC Women's Health Foundation - GLOW Gala Committee Member (2023)
Timeline
Social Media & Public Relations Director
Wedgewood Hotel And Spa
11.2022 - Current
Public Relations Director
Ambleside Music Festival
01.2022 - 08.2022
Lifestyle Writer
Daily Hive Vancouver
09.2021 - Current
Director of Marketing and Events
Marquis Wine Cellars
03.2020 - 11.2022
Brand Partnership Manager
Mary Zilba Inc
03.2020 - Current
Publicist
Front & Centre Communications
12.2019 - 03.2020
Senior Account Executive
Citizen Relations
03.2019 - 12.2019
Senior Publicist
Town Hall Brands
12.2016 - 04.2019
Bachelor of Arts - Global Studies and English
University of California, Santa Barbara
High School Diploma -
West Point Grey Academy
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