Maddy Lodder
Kelowna,BC
Summary
Brand communications professional with proven ability to drive strategic initiatives and deliver impactful results. Strong focus on team collaboration, adapting to changing needs, and achieving organizational goals. Expertise in influencer relations and project management with excellent problem-solving and communication skills. Known for integrity, reliability, and time management.
Overview
9
9
years of professional experience
Work History
Senior Consultant
FleishmanHillard HighRoad
07.2024 - Current
- Client portfolio including 3M, Philips, SharkNinja, and Specsavers
- Liaison between client, agency team, and external vendors
- Successfully led brand events and activations along with influencer campaigns across multiple social platforms
- Organized regular status meetings with clients to review project progress, address concerns, and align on future objectives
- Developed comprehensive wrap reports that analyze campaign and event outcomes in relation to KPIs to assess success
- Mentored junior staff, helping them enhance their skills and contribute to professional development
Account Executive
FleishmanHillard HighRoad
08.2023 - 06.2024
- Demonstrated strong research skills and ability to work in team environments
- Owned all administrative asks including contracting, negotiations, PO management, and budgets
- Conducted thorough reviews for accuracy and provided constructive feedback on media and influencer-related documents
- Led internal and external calls with agency partners and vendors
- Successfully executed influencer campaigns and broadcast tours to promote brand awareness
Account Coordinator
FleishmanHillard HighRoad
05.2022 - 07.2023
- Monitored social and media coverage to keep relevant trackers up to date
- Drafted content calendars and managed content production with creative team
- Used key social media management and research
tools such as Tagger, Muck Rack, and Cision - Participated and contributed in internal team planning sessions
Public Relations Intern
FleishmanHillard HighRoad
11.2021 - 04.2022
- Generated daily monitoring reports for relevant news and coverage for clients
- Supported brand team by drafting influencer and media lists, outreach notes, and vetting potential partners for campaigns
- Demonstrated ability to use Microsoft Office Suite
Public Relations Intern
INK Entertainment
05.2018 - 09.2018
- Drafted, edited and distributed press releases, media advisories and other public relations materials.
- Managed media contacts to secure valuable coverage for restaurant and art gallery launches
- Assisted in crisis communications
- Supported execution and on-site management of large scale events such as VELD
Media Relations Intern
Open Road Recordings – RGK Entertainment
10.2015 - 06.2016
- Conducted regular competitor analysis to stay informed about industry trends
- Improved document organization with thorough file maintenance, archiving outdated records as necessary for efficient retrieval when needed
- Monitored media coverage to track general tone of voice regarding artists success to identify areas for improvement
- Contributed to label blog posts to refresh content and maintain relevance
Education
Bachelor of Public Relations -
Humber College
Toronto, Ontario04.2019
Certificate of Creativity and Communication in Business -
JAMK University
Jyväskylä, Finland08.2016
Skills
- Project management
- Teamwork mindset
- Relationship building
- Strategic planning
- Influencer marketing management
- Comprehensive campaign analysis
- Client relations
- Event execution
- Vendor and contract negotiations
- Social media management
Timeline
Senior Consultant
FleishmanHillard HighRoad
07.2024 - Current
Account Executive
FleishmanHillard HighRoad
08.2023 - 06.2024
Account Coordinator
FleishmanHillard HighRoad
05.2022 - 07.2023
Public Relations Intern
FleishmanHillard HighRoad
11.2021 - 04.2022
Public Relations Intern
INK Entertainment
05.2018 - 09.2018
Media Relations Intern
Open Road Recordings – RGK Entertainment
10.2015 - 06.2016
Certificate of Creativity and Communication in Business -
JAMK University
Bachelor of Public Relations -
Humber College
Similar Profiles
KENNETH J. LEBOVITSKENNETH J. LEBOVITS
National Sales Coordinator at HighRoad TransportationNational Sales Coordinator at HighRoad Transportation
Augusta McNultyAugusta McNulty
Summer Camp Counselor at Camp HighroadSummer Camp Counselor at Camp Highroad
Brittany CraigBrittany Craig
Paraprofessional at Northwest Center For Autism At HighroadParaprofessional at Northwest Center For Autism At Highroad