Maddy Hayley
Pleasant Hill
Summary
Strategic marketing and brand leader with a robust track record of transforming fragmented marketing functions into cohesive growth ecosystems. Expertise in aligning communications, customer experiences, and operational strategies to drive measurable growth and enhance brand visibility.
Overview
13
13
years of professional experience
Work History
Marketing Director
Ashby Lumber
Concord & Berkeley
08.2025 - Current
- Transformed a historically fragmented marketing function into a fully integrated brand and communications ecosystem aligned with sales strategy, vendor partnerships, customer retention, and long-term organizational growth.
- Increased vendor co-op utilization from approximately 65% to 93% through strategic alignment, operational restructuring, and integrated campaign planning, significantly expanding annual marketing reinvestment opportunities.
- Built scalable marketing infrastructure integrating digital communications, experiential marketing, sponsorships, and customer engagement to enhance brand storytelling and regional outreach.
- Elevated market perception through cohesive brand positioning, collateral modernization, and community-centered engagement strategies, reinforcing brand identity and customer loyalty.
- Direct high-visibility community partnerships, nonprofit collaborations, sponsorship activations, and experiential campaigns supporting 30+ organizations across Northern California while strengthening regional brand trust and visibility.
- Partnered cross-functionally with executive leadership, sales teams, and vendors to align marketing initiatives with organizational objectives and drive long-term growth.
- Leading the modernization and strategic repositioning of a legacy regional brand through integrated marketing, communications, community partnerships, and omnichannel customer engagement.
Founder & Director of Brand Strategy
Mad Money Marketing
Tracy
07.2017 - Current
- Founded and led an integrated marketing and brand strategy consultancy advising 60+ organizations across construction, hospitality, retail, nonprofit, food manufacturing, consumer services, and lifestyle industries.
- Partnered with executive stakeholders to align brand positioning, communications, customer experience, and operational strategy, creating scalable growth systems.
- Led strategic transformation initiatives spanning omnichannel marketing, messaging architecture, digital ecosystems, experiential campaigns, community engagement, and organizational visibility.
- Directed marketing and communications initiatives across organizations with budgets from grassroots to $5M annual investments, driving measurable engagement and visibility.
- Supported organizations through periods of growth, repositioning, operational transition, and brand modernization by developing cohesive marketing infrastructure and scalable communications systems.
- Collaborated cross-functionally with executive leadership, creative teams, operational stakeholders, and external partners to enhance visibility and customer engagement for long-term organizational growth.
Operations & Marketing Manager
Camp Bow Wow Tracy
Tracy
11.2022 - 02.2024
- Built and scaled the organization's marketing function from the ground up, integrating customer acquisition, communications, experiential marketing, and community engagement into a cohesive growth strategy.
- Enhanced regional visibility and customer engagement through integrated digital campaigns and strategic partnerships, leveraging community-centered storytelling.
- Achieved 'Best of Tracy' recognition within nine months, contributing to a 35% increase in revenue and significant improvement in local brand perception.
- Coordinated 50+ community and customer events, including a grand opening activation with 400+ attendees that generated more than 200 new client relationships.
- Led operational strategy and brand development for a high-volume luxury pet care facility entering an oversaturated and perception-sensitive regional market.
- Reduced operational costs by $90K within the first year through vendor renegotiation, workflow optimization, and operational restructuring initiatives.
- Oversaw staffing operations, onboarding systems, customer experience initiatives, and scheduling to ensure seamless day-to-day operations and support long-term business growth.
- Directed crisis communications and customer retention strategy during emergencies, achieving full client retention across affected accounts.
Operations & Marketing Manager
Just Pet Me
Oakland
09.2016 - 08.2019
- Increased annual revenue by 35% through strategic brand positioning, retention-focused customer experience systems, and integrated digital marketing initiatives.
- Managed 250+ luxury client relationships while increasing customer retention to 95% through personalized communication systems and relationship-centered service strategy.
- Developed premium customer engagement initiatives and VIP experiences generating $375K+ in annual upsell revenue and increased long-term client loyalty.
- Elevated customer loyalty and average client spend through refined service positioning, personalized engagement systems, and premium brand experience development.
- Enhanced organizational visibility and customer acquisition via integrated digital communications, SEO-focused content strategy, and brand storytelling initiatives.
- Led crisis communications, emergency messaging, and client relations strategy during operational challenges, reducing customer complaints and fostering client trust.
- Directed integrated marketing, customer experience, communications, and operational strategy for a luxury pet services company serving high-value Bay Area clientele.
Sales & Marketing Associate
The Club
Livermore
08.2013 - 08.2017
- Contributed to a 25% increase in market share and 30% growth in recurring monthly revenue through membership strategy, promotional initiatives, and customer acquisition efforts.
- Conducted 1,000+ membership consultations with a 65% close rate through relationship-focused sales strategy and personalized customer engagement.
- Improved member retention by 15% through targeted outreach initiatives, customer experience enhancements, and relationship-centered communication strategies.
- Drove membership growth, customer retention, and community engagement initiatives for high-volume fitness and lifestyle facility in competitive regional market.
- Coordinated experiential marketing campaigns and community engagement initiatives to boost event participation and enhance customer loyalty, improving regional brand visibility.
- Facilitated customer service training, onboarding support, and cross-department collaboration to enhance operational efficiency and team performance.
Education
Master of Arts -
University of Florida
12-2027
Bachelor of Arts -
California State University
BakersfieldCertificate -
University of California
BerkeleyAssociate of Arts Degrees (8) -
Las Positas College
Certificates of Achievement -
Las Positas College
Skills
- Marketing campaign development
- Campaign management
- Digital marketing
- Marketing analytics
- Brand strategy
- Consumer insights
- Brand strategy
- Consumer insights
Timeline
Marketing Director
Ashby Lumber
08.2025 - Current
Operations & Marketing Manager
Camp Bow Wow Tracy
11.2022 - 02.2024
Founder & Director of Brand Strategy
Mad Money Marketing
07.2017 - Current
Operations & Marketing Manager
Just Pet Me
09.2016 - 08.2019
Sales & Marketing Associate
The Club
08.2013 - 08.2017
Master of Arts -
University of Florida
Bachelor of Arts -
California State University
Certificate -
University of California
Associate of Arts Degrees (8) -
Las Positas College
Certificates of Achievement -
Las Positas College