Maddie Hammell
Santa Rosa,CA
Summary
Creative and detail-oriented customer marketing and operations professional with experience across CPG, wine, and sports industries. Known for strong organizational skills, polished communication, and a passion for brand storytelling, retail execution, and customer experience.
Overview
4
4
years of professional experience
Work History
Customer Marketing Specialist
Traditional Medicinals
Rohnert Park
10.2024 - Current
- - Plan and execute customer marketing initiatives across key retail partners
- - Manage and update digital content across retailer platforms
- - Lead shopper marketing planning and execution for Canadian business
- - Track budgets, manage invoices, and support promotional spend accuracy
- - Support sales team with in-store programs, coupons, and food service initiatives
Customer Operations Manager
River Road Family Vineyards & Winery
Sebastopol
07.2023 - 10.2024
- - Managed all wholesale and DTC orders and inventory across winery and co-op locations
- - Led brand social media presence across Instagram, Facebook, and LinkedIn
- - Partnered with production team during harvest on contracts and operational logistics
Sales Coordinator
San Francisco Giants
San Francisco
08.2022 - 07.2023
- - Delivered high-level customer service in fast-paced, high-pressure environments
- - Maintained CRM data and supported territory reporting and sales strategy execution
DTC & Membership Coordinator
Gundlach Bundschu Winery
Sonoma
01.2022 - 07.2022
- - Managed reservations, wine club sales, and guest communications for two wineries
- - Resolved guest concerns with a hospitality-first approach
Education
Master of Science - Sports Management
Point Loma Nazarene University
Sanders, KY08.2022
Bachelor of Science - Applied Health Science
Point Loma Nazarene University
San Diego06.2021
Skills
- Customer & Shopper Marketing
- Digital Content Management
- Budget Tracking
- Social Media Strategy
- CRM & Sales Support
- Inventory Management
Timeline
Customer Marketing Specialist
Traditional Medicinals
10.2024 - Current
Customer Operations Manager
River Road Family Vineyards & Winery
07.2023 - 10.2024
Sales Coordinator
San Francisco Giants
08.2022 - 07.2023
DTC & Membership Coordinator
Gundlach Bundschu Winery
01.2022 - 07.2022
Master of Science - Sports Management
Point Loma Nazarene University
Bachelor of Science - Applied Health Science
Point Loma Nazarene University