MACON RIPPY
Santa Monica
Summary
CPG and wellness sales professional with experience driving territory growth, improving retail execution, and supporting national and regional accounts. Recognized for strong relationships, consistent follow-through, and the ability to quickly identify opportunities that increase product performance and brand presence.
Overview
8
8
years of professional experience
Work History
National Sales & Brand Development Manager
Sales Broker
11.2022 - Current
- Built distributor and retail partnerships that expanded regional presence and boosted revenue.
- Managed national accounts, pricing, and promotional execution to exceed quarterly sales goals.
- Led growth initiatives that improved cash flow and expanded brand awareness.
Key Account Manager
GHIA
12.2021 - 09.2023
- Scaled wholesale sales from $200K → $2.3M through focused retail and DSD strategies.
- Negotiated programs with Whole Foods, Total Wine & More, and FreshDirect.
- Managed distributor relationships and a 20-member field team to drive execution.
Director of Sales Operations
Erewhon
01.2018 - 09.2021
- Oversaw operations across 8 stores and 130 staff, improving efficiency and retention.
- Boosted Tonic Bar sales 140% YOY via menu innovation and staff training.
- Launched the “GRO” onboarding platform, cutting turnover 71%.
- Initiated influencer programs that lifted category sales 1500%.
Education
B.A. - Sociology
University of North Carolina at Greensboro
Skills
- Sales Strategy
- National Accounts
- Brand Development
- Negotiation
- Market Analysis
- Revenue Growth
- Team Leadership
Timeline
National Sales & Brand Development Manager
Sales Broker
11.2022 - Current
Key Account Manager
GHIA
12.2021 - 09.2023
Director of Sales Operations
Erewhon
01.2018 - 09.2021
B.A. - Sociology
University of North Carolina at Greensboro