Maclaine Moore
Mississauga,ON
Summary
Experiential marketing and events professional with expertise in managing live activations and overseeing logistics for successful campaign execution. Proven track record in coordinating national campaigns, including high-profile events like the Toronto Raptors playoffs for Molson. Bilingual staffing coordinator with strong organizational skills and ability to thrive in dynamic environments. Background in mathematics, economics, and actuarial studies, complemented by experience as a nationally ranked swimmer.
Overview
8
8
years of professional experience
Work History
Event Manager
Community Agency
04.2025 - Current
- Directed on-site event operations and logistics while managing up to 25 staff members to ensure seamless execution.
- Managed budgets, scheduling, and vendor coordination to optimize efficiency and outcomes.
- Resolved real-time challenges and delivered post-event reporting to drive continuous improvement.
Competitive Development Coach
Lakeshore Swim Club
06.2023 - Current
- Coach and mentor athletes ages 11–13, advancing technical skill, discipline, and teamwork.
- Design and implement personalized training programs driving measurable athletic progress.
- Guided swimmers to achieve national-level competition success through focused development and performance strategy.
Bilingual Staffing Coordinator
XMC - Experiential Marketing
Toronto, Ontario
01.2026 - 05.2026
- Executed national experiential campaigns across 20+ activations, managing staffing, logistics, and delivery
- Liaised with clients, internal teams, and field staff to meet timelines and campaign goals.
- Led multi-market programs and teams of up to 12 staff, including campaigns for Molson during the Toronto Raptors playoffs.
- Delivered rapid support (same-day–72h) and resolved issues within 1 hour to ensure seamless execution
Bilingual Data Associate
MediaRadar
02.2018 - 05.2025
- Processed 200+ French-language ads daily across platforms with 100% data accuracy.
- Delivered actionable advertising insights to guide client market strategies.
- Identified emerging ad trends to strengthen reporting and business intelligence.
Education
Bachelor of Business Administration - Mathematics & Economics
Wilfrid Laurier University
Waterloo, Canada05.2023
Skills
- Data evaluation
- MS Office
- Budget management
- Statistical modeling
- Coding proficiency, Python
- Team leadership and supervision
- Nationally ranked competitive swimmer
- SOA (Society of Actuaries) VEE Mathematical Statistics, Economics, Accounting and Finance
- SOA (Society of Actuaries) Financial Mathematic Exam
Languages
English
Native/ Bilingual
French
Full Professional
Timeline
Bilingual Staffing Coordinator
XMC - Experiential Marketing
01.2026 - 05.2026
Event Manager
Community Agency
04.2025 - Current
Competitive Development Coach
Lakeshore Swim Club
06.2023 - Current
Bilingual Data Associate
MediaRadar
02.2018 - 05.2025
Bachelor of Business Administration - Mathematics & Economics
Wilfrid Laurier University