MACKENZIE SMITH
Calgary,Canada
Summary
Creative and goal-driven Visual Manager with 7+ years of progressive retail leadership experience, including prior success at Under Armour. Proven track record of executing brand-aligned merchandising strategies, leading high-performing teams, and driving visual standards that enhance customer experience and sales. Passionate about combining visual storytelling with strategic planning to represent athletic brands with precision and energy.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Visual Manager
Gap Inc
09.2022 - 12.2024
- Lead all visual merchandising operations, maintaining brand identity and driving customer engagement through compelling in-store displays.
- Partner with cross-functional teams to align visual presentation with marketing initiatives and sales goals.
- Support store operations including opening/closing procedures, scheduling, payroll submission, and staff training.
- Collaborate in managing a 50+ person team, fostering a culture of accountability, creativity, and performance.
- Ensure compliance with company standards and contribute to achieving store financial objectives.
Sales Lead / Key Holder
Under Armour
08.2020 - 09.2022
- Acted as a brand ambassador, providing leadership in merchandising, customer service, and store operations.
- Executed visual directives including product placement, markdowns, and promotional signage to maximize impact and sales.
- Processed deliveries and led floor replenishment efforts aligned with Under Armour's brand presentation standards.
- Assisted with store openings/closings and trained new team members on visual and operational procedures.
- Promoted cleanliness, visual consistency, and team collaboration in a fast-paced athletic retail environment.
Starbucks Department Manager
Save-On-Foods
08.2018 - 07.2020
- Managed all departmental operations including staffing, inventory, scheduling, and compliance with food safety standards.
- Led a 15+ person team, emphasizing high performance, efficient workflows, and excellent customer service.
- Controlled costs across labor, product, and operational expenses to stay within corporate budget goals.
Education
Diploma - Graphic Design
Visual College of Art and Design (VCAD)
Certification - Micropigmentation & Paramedical Tattooing
Eternal Beauty Institute
Skills
- Visual Merchandising Strategy
- Adobe Creative Cloud (Illustrator, Photoshop, InDesign, After Effects)
- Microsoft Office Suite
- Floor Planning & Product Placement
- Creative Problem-Solving
- Leadership & Team Development
- Customer Experience & Brand Storytelling
Certification
- CPR & First Aid
- Bloodborne Pathogens
Timeline
Visual Manager
Gap Inc
09.2022 - 12.2024
Sales Lead / Key Holder
Under Armour
08.2020 - 09.2022
Starbucks Department Manager
Save-On-Foods
08.2018 - 07.2020
Certification - Micropigmentation & Paramedical Tattooing
Eternal Beauty Institute
Diploma - Graphic Design
Visual College of Art and Design (VCAD)
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