Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Generic

Mackenzie Turecki

Vancouver,BC

Summary

I am an experienced marketing and communications professional who consistently delivers high-quality and results-focused marketing content. I posses in-depth knowledge in all aspects of marketing and client management, easily moving from vision and strategy to hands-on implementation. I am also skilled in social media marketing with an aptitude for identifying emerging market trends.

Overview

14
14
years of professional experience

Work History

Current Deployment Coordinator

10 Star Events
04.2016 - Current
  • In charge of coordinating and organizing a team of 15 based across Canada as well as contractors and vendors to set up and deploy at Canada's largest festivals and events.
  • Creating comprehensive and workable spreadsheets and documents that help maintain order and structure for a team that operates from various locations across Canada.
  • Managing online CRM applications that all team members depend on to get adequate details for each activation.
  • Create reports for the client that allows them to view the full scope from planning to execution of all deployments.
  • In charge of managing and delegating budgets as I see fit.
  • Directing photographers and videographers to make sure they capture the clients vision.
  • Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.



Marketing Coordinator

MEZZI Holdings Inc
11.2015 - 04.2016
  • Responsible for all Marketing and Communication initiatives for a start-up e-commerce company.
  • In charge of creating and implementing all forms of strategy, as well as designing and refining all visual assets and content needed to execute strategies and initiatives.
  • Establishing and nurturing relationships with influencers and publications to promote products and gain more visibility.
  • Managed and analyzed all social media platforms as well as in charge of creating and analyzing all email marketing.
  • Working closely with our CEO of Technology to create a new website and to make sure the aesthetic is always on brand and relevant.
  • Create monthly marketing calendars and take on any role necessary to execute all strategy.
  • Primary source of photography and graphic design, as well as all copy and blog material.
  • Coordinated and participated in promotional activities and trade shows.
  • Identified value propositions and key messages for all of the company’s marketing campaigns.



Marketing and Sales Coordinator

Steamworks Brewing Co
02.2013 - 11.2015
  • Responsible for Marketing and Brand Development on a multitude of levels.
  • In charge of all social media platforms, email- blasts, press releases, event management, establishing new and effective relationships as well as supporting the sales team in any way possible.
  • Coming up with creative marketing and advertising material using programs such as Illustrator, Photoshop and InDesign.
  • Working closely with the sales team to ensure they had all the materials necessary to be successful.
  • Creating and developing strategies and concepts for new brands.
  • Design and orchestrate contests and sweepstakes as well as conceiving and implementing promotional campaigns for brewery events.
  • In charge of coordinating and executing all events.
  • In charge of website updates, social networking and blog search distribution.
  • Developed and implemented strategies to optimize product performance across all phases of the product lifecycle, from launch to distribution.

Manager

Donnelly Group
04.2011 - 02.2013
  • Organized special events in the restaurant, including receptions, promotions and corporate luncheons.
  • Purchased adequate quantities of necessary restaurant items, including food, beverages, equipment and supplies.
  • Met, greeted and encouraged feedback from customers and used feedback to implement positive changes within the restaurant.
  • Carefully interviewed, selected, trained and supervised staff.
  • Strategically developed effective marketing plans to increase sales and profits while managing costs.
  • Recognized and formally acknowledged outstanding staff performance to boost company morale and productivity.
  • Promoted a positive atmosphere and went above and beyond to guarantee each customer received exceptional food and service.
  • Oversaw front of house personnel to maintain adequate staffing and minimize overtime.
  • Cleaned up and organized 4 of their establishments that I was sent to – helping the organization retain profitability.


Administrative Assistant

InfoMine Technology Ltd
01.2011 - 04.2012
  • Responsible for a wide range of duties including reception, bookkeeping, records management, correspondence, technical support and public relations.
  • Support administration and staff professionals in maintaining strict confidentiality in all situations.
  • Accurately prepared all banking reports and cash reconciliations.
  • Oversaw petty cash and postage accounts, balanced daily.
  • Answered busy switchboard, maintained professionalism, and handled disputes when necessary and with a high level of customer service.
  • Assisted Financial Officer creating and updating spreadsheets, databases, and reports.
  • Analyzed usage patterns to understand ways in which customers used company products and services.


Education

Diploma - Marketing and Communication Management

British Columbia Institute of Technology
Sept 2013

Associate of Science - Political Science

Langara College
Sept 2010

High School Diploma -

South Delta Secondary School
Sept 2003

Skills

  • Digital marketing
  • Social media engagement
  • Graphic design
  • Accomplished manager
  • Strategic marketing
  • Story development and brand management
  • Marketing plan development
  • Budget development and management
  • Creative and innovative
  • Social commerce
  • Market research
  • Exceptional copywriter
  • Marketing plan development
  • E-mail and direct mail marketing campaigns

Additional Information

Delta Falcons Field Hockey Coach 

Coached girls field hockey between the ages of 10-13 years old.    

Kindsman Retirement Home    

Spent time with retirees doing various activities such as reading and card playing.     

Heart & Stroke Foundation

Canvased local neighborhoods for three years.      

SPCA South Delta     

Helped with the care and rehabilitation of local animals.

Timeline

Current Deployment Coordinator

10 Star Events
04.2016 - Current

Marketing Coordinator

MEZZI Holdings Inc
11.2015 - 04.2016

Marketing and Sales Coordinator

Steamworks Brewing Co
02.2013 - 11.2015

Manager

Donnelly Group
04.2011 - 02.2013

Administrative Assistant

InfoMine Technology Ltd
01.2011 - 04.2012

Diploma - Marketing and Communication Management

British Columbia Institute of Technology

Associate of Science - Political Science

Langara College

High School Diploma -

South Delta Secondary School

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