Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Mackenzie Tobin

Barrie,ON

Summary

Dedicated sales professional committed to delivering outstanding customer service. Proven expertise in cultivating strong relationships, employing effective negotiation strategies, and consistently achieving successful sales outcomes. Eager to bring a wealth of experience to contribute to elevated sales success.


Overview

7
7
years of professional experience

Work History

Business Development Manager

Coca-Cola Canada Bottling Limited
03.2023 - Current
  • Prospecting & Lead Management: Conducted proactive prospecting, including cold calling, to identify and engage potential clients, dedicating most of the time to generating and qualifying new business leads.
  • RFA Process Management: Oversaw the Request for Appropriation (RFA) process, evaluating potential customer profitability using financial tools to compile and analyze data for informed decision-making.
  • Business Proposals & Contract Management: Developed business proposals and managed contract negotiations, ensuring favorable terms aligned with client needs and company objectives.
  • Training & Team Development: Led training initiatives to enhance team capabilities in prospecting and client engagement, evaluating performance and providing coaching to achieve business goals.
  • Performance Tracking & Scorecarding: Implemented and maintained scorecarding systems to monitor sales performance and key metrics, ensuring accurate and timely reporting.
  • Relationship Building: Built and sustained strong relationships with clients and stakeholders, acting as a trusted advisor and main contact to drive customer satisfaction and retention.

Sales Consultant

Norwood Sawmills
10.2022 - 03.2023
  • Led consultations with prospective sawmilling customers, identifying needs and aligning solutions with optimal equipment, tools, and parts.
  • Generated over $1 million in revenue by consistently exceeding monthly targets and closing ratios, while reducing cost per sale through strategic lead follow-up.
  • Managed a high volume of hot leads through a dynamic mix of phone and email communication, enhancing customer engagement.
  • Utilized CRM and software systems to streamline workflows, ensuring seamless communication and tracking.
  • Delivered comprehensive support on shipping, packaging, and sawmill operations, enhancing customer satisfaction and fostering positive relationships

Sales Consultant

Glentel Inc
09.2017 - 05.2022
  • Marketed and sold mobile phones and plans from leading providers (e.g., Bell, Virgin Plus, Lucky Mobile) to Costco members.
  • Top Performer in District Sales: Consistently achieved top performer status by exceeding sales goals and expectations in the district.
  • President's Club Achievement: Recognized with the prestigious President's Club award in 2019, ranking in the top twenty out of 450 national sales representatives.
  • Thrived in Fast-paced Environment: Adapted and excelled in a dynamic work environment, contributing to the team's consistent ranking as the top district in Canada.
  • Customer Relationship Cultivation: Developed relationships with nearly 100 local entrepreneurs, realtors, and corporate contacts in the Barrie area, contributing to a robust and loyal customer base.

Education

Georgian College
Barrie, ON

Skills

  • Software Proficiency: Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and Customer Relationship Management (CRM) Systems, including Salesforce & SAP
  • Strategic Negotiation: Advanced skills in strategic negotiation, leveraging market dynamics and stakeholder interests to achieve mutually beneficial outcomes
  • Time Management: Exceptional time management skills, adept at prioritizing tasks and meeting deadlines in fast-paced environments
  • Relationship Selling: Established success in relationship selling, characterized by resilience, persistence, and a friendly, approachable demeanor
  • Collaboration: Proven ability to collaborate seamlessly with cross-functional teams, fostering a cooperative and productive work environment
  • Data Analysis: Competent in leveraging data analysis tools to extract actionable insights and inform strategic decision-making
  • Communication Skills: Effective verbal and written communication skills, facilitating clear and concise interactions with clients, colleagues, and stakeholders
  • Innovative Thinking: Demonstrated capability for innovative thinking, bringing fresh perspectives to problem-solving and process improvement initiatives
  • Team Leadership: Experience in providing leadership within team settings, guiding colleagues towards shared goals and ensuring cohesive collaboration



Languages

English
Native or Bilingual

Timeline

Business Development Manager

Coca-Cola Canada Bottling Limited
03.2023 - Current

Sales Consultant

Norwood Sawmills
10.2022 - 03.2023

Sales Consultant

Glentel Inc
09.2017 - 05.2022

Georgian College

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Mackenzie Tobin