Mackenzie Kennedy
Toronto,ON
Summary
Marketing graduate with hands-on experience in brand strategy, digital marketing, and campaign execution. Skilled in managing influencer partnerships, coordinating events, and supporting cross-functional teams to deliver impactful, on-brand results. Recognized for a detail-oriented, creative approach and a collaborative mindset that thrives in fast-paced environments. Eager to contribute strategic thinking, clear communication, and fresh ideas to a dynamic marketing team.
Overview
3
3
years of professional experience
Work History
Community Specialist
Lululemon
Montreal, Quebec
06.2025 - Current
- Responsible for executing the store community strategy through relationship building, events, and other activities, including supporting lululemon product seeding and attending local studios.
- Facilitated community engagement initiatives to enhance local outreach efforts.
- Managed social media channels to inform residents about community programs.
- Developed promotional materials for in-store and online platforms.
- Conducted outreach to local organizations and businesses to promote community engagement.
Educator
Lululemon
Montréal, QC
10.2023 - 06.2025
- Acted as a brand ambassador, delivering elevated guest experiences through expert product knowledge, styling advice, and community engagement.
- Collaborated with the local marketing and visual teams to execute promotional campaigns and in-store storytelling aligned with brand direction.
- Took initiative in optimizing store layout and merchandising standards, directly contributing to increased guest conversion and sales performance.
- Supported leadership in onboarding and mentoring new team members
Marketing Coordinator Intern
Tecnica Group Canada
Montreal, Quebec
09.2024 - 12.2024
- Played a key role in planning and executing integrated marketing campaigns across email, social media, and paid digital platforms, contributing to increased brand visibility and customer engagement.
- Managed communication pipelines with influencers, partners, and internal teams to align campaign messaging and timelines
- Oversaw vendor and agency coordination to ensure seamless execution of campaign deliverables within budget and deadlines.
- Assisted in organizing marketing events and product showcases to strengthen retail partnerships and brand presence.
VP of Business & Public Relations
Concordia Fashion Business Association
Montréal, QC
01.2023 - 09.2024
- Led the coordination of multi-platform advertising campaigns (digital, print, and social) to promote events, partnerships, and brand initiatives.
- Developed customized marketing packages for sponsors and collaborators, tailoring offerings to meet organizational goals and partner needs.
- Built and maintained strategic partnerships with local fashion brands, retailers, and campus organizations to support co-branded initiatives and events.
- Contributed to social media content strategy and execution, increasing engagement and event attendance.
- Represented the association at campus and industry events, serving as the face of the organization and strengthening external relations.
Project Manager
Krew Digital Marketing
Montréal, QC
08.2022 - 08.2023
- Formulated detailed plans with set deadlines, allocated responsibilities to suitable teams, and monitored the progress of ongoing projects.
- Developed solutions to project risks and issues, meeting quality, and timeline goals and objectives.
- Generated detailed analytics reports tailored to meet client needs across social media platforms.
- Monitored social media metrics to analyze audience expansion, engagement volume, and content reach.
- Developed and maintained a calendar for coordinating digital content on various channels.
Education
Bachelors of Commerce - Marketing
Concordia University
Montreal, QC05-2025
DEC - Fashion Marketing
LaSalle College
Montreal, QC05.2021
High School Diploma -
Joliette High School
Joliette, QC06.2018
Skills
- Campaign Strategy & Execution
- Digital Marketing Strategy
- Social Media Analytics
- Influencer Marketing
- Adobe Creative Suite
- Email Marketing
- Project Management
- Local Outreach
Languages
English
Native/ Bilingual
French
Native/ Bilingual
Timeline
Community Specialist
Lululemon
06.2025 - Current
Marketing Coordinator Intern
Tecnica Group Canada
09.2024 - 12.2024
Educator
Lululemon
10.2023 - 06.2025
VP of Business & Public Relations
Concordia Fashion Business Association
01.2023 - 09.2024
Project Manager
Krew Digital Marketing
08.2022 - 08.2023
Bachelors of Commerce - Marketing
Concordia University
DEC - Fashion Marketing
LaSalle College
High School Diploma -
Joliette High School