Summary
Overview
Work History
Skills
Accomplishments
Certification
Timeline
Generic
MacKenzie Ferguson

MacKenzie Ferguson

Halifax

Summary

Experienced Change Management Analyst with a strong record of leading mid-complexity initiatives, driving adoption, and delivering measurable outcomes. Skilled in stakeholder engagement, change strategy, and cross-functional collaboration. Known for influencing senior leaders and business partners, facilitating strategic sessions, and mentoring peers—consistently operating at outside of the scope and expectations of their role.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Change Management Analyst

TD Insurance
07.2024 - Current
  • Developed and executed change strategies for medium complexity initiatives, scaling tactics to stakeholder needs.
  • Led impact assessments and risk mitigation planning, integrating findings into change roadmaps.
  • Delivered change execution plans and sustainment tactics that reinforced desired behaviors and business outcomes.
  • Guided teams through ambiguity and shifting priorities by presenting change with a positive outlook and actionable steps.
  • Facilitated safe-to-fail experimentation environments, encouraging colleagues to try new approaches and share lessons learned.
  • Applied lessons from past initiatives to improve change delivery and stakeholder engagement.
  • Managed cross-functional relationships to align change initiatives with business priorities and stakeholder needs.
  • Acted as a strategic advisor to business partners, influencing alignment of change initiatives with corporate objectives.
  • Tailored messaging to diverse audiences, including senior leaders, frontline teams, and cross-functional partners.
  • Communicated complex change strategies clearly and credibly, securing buy-in and overcoming resistance.
  • Facilitated two-way dialogue to build consensus and shared understanding across teams.
  • Designed and led sessions for stakeholder alignment, readiness assessments, and sustainment planning.

Team Manager – General Insurance Advice Center

TD Insurance
02.2022 - 07.2024
  • Managed a high-performing team of Insurance Advisors, driving performance against evolving scorecard metrics including LEI, MLQR, and FCR.
  • Led coaching documentation and focus coaching sessions to improve advisor readiness and customer experience outcomes.
  • Implemented morale-boosting initiatives and team engagement strategies, including bi-monthly events and recognition programs.
  • Led Sandbox test-and-learn initiatives, piloting changes within the business while delivering data and insights back to partners.

Insurance Advisor

TD Insurance
01.2021 - 02.2022
  • Counseled prospective and existing clients on insurance products and offerings relative to their individual needs
  • Successfully exceeded performance objectives to align as a top performer within the business segment
  • Worked as a Peer Development Coach to ensure the successful onboarding and training of new hires

Skills

  • Change Strategy Development
    Crafting and scaling change strategies based on impact assessments to drive adoption and business outcomes
  • Organizational Change Management (OCM)
    Applying proven frameworks to design, implement, and sustain change across initiatives
  • Stakeholder Engagement & Influence
    Building alignment and buy-in across diverse stakeholder groups, including senior leaders and delivery teams
  • Change Impact & Risk Assessment
    Interpreting impact data to identify risks and develop mitigation plans that support colleague adoption
  • Adoption & Sustainment Planning
    Designing metrics and tactics to reinforce behavior change and ensure long-term success of initiatives
  • Cross-functional Collaboration
    Partnering with business partners and stakeholders to integrate change plans
  • Facilitation of Strategic Sessions
    Leading workshops, readiness assessments, and change network meetings to drive clarity and consensus
  • Effective Communication
    Tailoring complex messages to varied audiences and securing support for change initiatives
  • Agility in Ambiguous Environments
    Navigating uncertainty with resilience, adapting strategies, and fostering a safe-to-fail culture
  • Consulting & Advising
    Acting as a strategic advisor to business partners, influencing decisions and aligning change with corporate goals

Accomplishments

  • 2024 All Star - Team Manager, General Insurance Distribution
  • 2023 All Star - Team Manager, General Insurance Distribution
  • 2021 All Star - Insurance Advisor, General Insurance Distribution

Certification

Certified Lean Change Agent

Timeline

Change Management Analyst

TD Insurance
07.2024 - Current

Team Manager – General Insurance Advice Center

TD Insurance
02.2022 - 07.2024

Insurance Advisor

TD Insurance
01.2021 - 02.2022

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MacKenzie Ferguson