Lynzie Lowe

Yuba City

Summary

Strategic marketing and communications leader with over eight years of experience in developing integrated campaigns, executive communications, and digital strategies for public-sector organizations. Led cross-functional initiatives, managed email and social media programs, produced executive messaging, and analyzed campaign performance. Skilled in converting complex technical information into compelling narratives that enhance brand visibility and audience engagement.

Overview

years of professional experience

Work History

Public Information Officer / Social Media Lead

California Air Resources Board (CARB)

08.2024 - Current

Lead integrated marketing and communications strategies supporting one of California's largest public agencies, driving statewide awareness, stakeholder engagement, and organizational visibility across digital, media, executive, and public-facing channels.
Executed comprehensive marketing campaigns for major initiatives, events, regulatory programs, and executive priorities, ensuring alignment from planning through implementation and evaluation.
Serve as communications advisor to executive leadership on messaging strategy, stakeholder engagement, and high-profile initiatives.
Write and edit executive communications including speeches, reports, newsletters, talking points, media materials, event messaging, and leadership communications.
Partner with executive leadership, technical experts, designers, photographers, policy teams, and external partners to deliver integrated marketing initiatives.
Produced original multimedia content, including photography, video, graphics, web content, and social campaigns, to strengthen organizational branding and foster public engagement.
Manage statewide email marketing strategy using GovDelivery while overseeing audience segmentation, campaign deployment, engagement reporting, and performance optimization.
Coordinate communications for Board meetings, executive events, workshops, media briefings, and statewide public engagement efforts.
Monitored campaign performance through analytics and reporting, identifying trends to enhance communications effectiveness.

Digital & Print Journalist, Reporter, Photographer, and Page Designer

Appeal-Democrat • Colusa County Sun-Herald • Vallejo Times-Herald • Vacaville Reporter

11.2018 - 01.2024

Crafted compelling written and multimedia content that clarified complex government, policy, education, business, and community issues for diverse audiences.
Managed editorial projects from concept through publication while coordinating with editors, designers, photographers, and newsroom leadership.
Enhanced audience engagement by integrating digital storytelling, managing social media, and optimizing photography and online publishing.
Built trusted relationships with public officials, community organizations, and stakeholders to identify impactful stories and communications opportunities.

Broadcast News Production, Operations Technician

KCRA 3 (Hearst Television)

09.2016 - 06.2018

Coordinated live television productions, partnering with producers, directors, anchors, reporters, photographers, and technical teams to deliver high-quality broadcasts under strict deadlines.
Managed production workflows, broadcast systems, and multimedia assets during live news coverage, ensuring seamless on-air execution.
Managed competing priorities in a fast-paced, deadline-driven environment while maintaining accuracy and production quality.
Resolved technical and operational issues in real time during breaking news and live events through cross-department collaboration.
Mentored new employees on broadcast operations, production systems, and newsroom workflows to enhance team capabilities.

Education

Master of Science - Mass Communications

San José State University

San Jose, CA

05.2016

Skills

Public Information Campaigns
Strategic Communications
Public Relations
Digital Marketing
Social Media Strategy
Email Marketing
Audience Engagement
Press Release Writing

Integrated Marketing Strategy
Brand & Content Strategy
Marketing analytics
Community Engagement
Project Management
Stakeholder management
Cross-functional leadership
Multimedia storytelling

Websites

MARKETING TOOLS & PLATFORMS

GovDelivery
Meta Business Suite
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Google Analytics
Microsoft Office
Google Workspace
Content Management Systems (CMS)

SOCIAL MEDIA PLATFORMS

Facebook
Instagram
LinkedIn
X
Threads
Bluesky
YouTube
TikTok
Buffer

Timeline