LYNNE PICARD
Vancouver,BC
Summary
Sales Professional Experienced sales professional with success providing solutions to customers. Able to work with minimal direction to solve problems, resolve conflicts and respond to customer inquiries. Top producing sales professional well versed in product placement, merchandising and coaching sales teams. Key Strengths: Leadership | Relationship Building | Client Focused | Food Service | Sales & Operations Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
12
12
years of professional experience
Work History
Area Sales Manager
Wonderbrands ( formally Weston Foods) British Columbia
09.2022 - 02.2023
- Pilot senior sales program, responsible for rebranding at major banners Utilized sales data analysis to identify opportunities at store level
- Guided customers to increase display presence and optimize planograms
- Responsible for launch at Walmart
- Dealt directly with Store and Regional Managers
- Secured incremental displays in all stores resulting in 26% increased sales volume over anticipated store sales
- POS remained in place at 90% of stores after launch period
- Supported Frozen division as needed.
Distributor Operations Manager
Weston Foods
Vancouver, BC
01.2019 - 08.2022
- Supported 20 franchisee route owners to develop and grow territory, support marketing programs, maintain proper service and delivery to all outlets, maintain adequate supply of fresh product
- Managed all aspects of communication, training, route sales and execution of franchisee obligations
- Championed summer rolls display contest
- Executed merchandise plans and agreements with all customers in region including west grocery, mass, and convenience channels
- West Grocery support for National KAM's
- Managed returns, inventory assessment, adjustments to planned orders, merchandising
- Connected with district and regional managers, all key banners, to secure incremental and off-shelf displays
- Supported KAMs with all banner initiatives
- Managed feature activity for independent customers.
- Resolved problems, improved operations and provided exceptional service.
Area Customer Manager
Weston Foods
01.2018 - 01.2019
- Responsible for Fresh, Artisan and ISB lines at retail
- Focused on execution, compliance and sales growth in stores securing incremental displays in all banners
- Worked with key banners around specific selling initiatives providing feedback to the regional operations team for any opportunities or challenges in the area
- Achieved 28% sales revenue growth in region.
Regional Manager
ACE Bakery
01.2011 - 01.2018
- Regional Manager for all retail British Columbia to Manitoba.
- Launched ACE in Western Canada market. Both with all major banners and independent accounts.
- Supervised sales team in Alberta and Saskatchewan.
- Served as Territory Manager for British Columbia, Yukon, and Manitoba.
- Coached and developed sales team to ensure effectiveness in achieving market share, product distribution, space allocation, opportunity identification and customer service at retail store level.
- Responsible for execution of all sales strategies and activities in region.
- Recognized and rewarded performance to motivate continued success.
Territory Sales Manager
ACE Bakery (Artisan Division Weston Foods) British Columbia
05.2016 - 01.2018
- Territory Manager for all retail Vancouver, Vancouver Island and Yukon. Traveled Western Canada as needed.
- Managed sales activities with stores, ensuring sales targets were met or exceeded.
- Utilized product knowledge and problem-solving abilities to coach store staff resulting in 23% sales growth in the region.
- Worked with management at parent company to ensure full product distribution, planogram, and sales strategy compliance.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
Education
Marketing
British Columbia Institute of Technology
Skills
Business planning
undefinedTimeline
Area Sales Manager
Wonderbrands ( formally Weston Foods) British Columbia
09.2022 - 02.2023
Distributor Operations Manager
Weston Foods
01.2019 - 08.2022
Area Customer Manager
Weston Foods
01.2018 - 01.2019
Territory Sales Manager
ACE Bakery (Artisan Division Weston Foods) British Columbia
05.2016 - 01.2018
Regional Manager
ACE Bakery
01.2011 - 01.2018
Marketing
British Columbia Institute of Technology
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