Lynn Miedzik
Edmonton,AB
Summary
Proven marketing leader with a track record of driving growth at Drummond Group, LLC through strategic campaign development and event management. Skilled in CRM and marketing analytics, adept at enhancing lead generation and executing successful product launches. Demonstrates exceptional strategic planning and collaboration, significantly increasing brand awareness and customer engagement.
Overview
2
2
years of professional experience
Work History
Campaign and Field Marketing Manager
Drummond Group, LLC
12.2023 - Current
- Plan and execute approximately two webinars per month, encompassing: topic conception, speaker coaching, promotional social media campaigns (organic and paid), presentation creation, email marketing, and attendee analysis.
- Managed exhibiting sponsorship at the 2 largest health IT trade shows in the US.
- Enhance lead generation through targeted webinars and trade shows.
- Managed multi-channel marketing initiatives for increased customer engagement.
- Collaborated with internal stakeholders to align field marketing and digital campaign efforts with overall business objectives.
- Coordinated cross-functional teams for successful product launches and promotions.
- Implemented effective tracking systems to measure campaign success and inform future marketing decisions.
- Enhanced lead generation through targeted local events and trade shows.
Demand Generation Manager
Drummond Group, LLC
04.2023 - 12.2023
- Increased qualified lead generation by 115% by developing and executing targeted marketing campaigns.
- Drove global demand generation efforts across omnichannel digital campaigns, email and online marketing and webinars.
- Reported on-demand generation's contribution to pipeline and revenue.
- Aligned with sales to optimize outreach strategies, conversion and workflow.
Marketing Specialist
Smile Digital Health
02.2023 - 04.2023
- Increased brand awareness by developing and implementing 2x the amount of social media posts year over year.
- Streamlined communication processes, leading to improved collaboration between departments.
- Boosted lead generation through the creation of engaging content for social media platforms.
Event Specialist
Smile Digital Health
05.2022 - 02.2023
- Managed event logistics and operations for over 40 events annually.
- Analyzed post-event feedback, implementing improvements based on insights gained for future success rates of the events organized.
- Developed planning strategies while creating and maintaining best practices for budgets, project plans, event timelines, and presentations.
Education
Diploma - Special Events Management
Durham College
Durham, ON05.2016
Skills
- Event Management
- CRM Management (experienced in both Salesforce and Hubspot)
- Marketing Analytics
- Product Launches
- Campaign Development
- Strategic Planning
Timeline
Campaign and Field Marketing Manager
Drummond Group, LLC
12.2023 - Current
Demand Generation Manager
Drummond Group, LLC
04.2023 - 12.2023
Marketing Specialist
Smile Digital Health
02.2023 - 04.2023
Event Specialist
Smile Digital Health
05.2022 - 02.2023
Diploma - Special Events Management
Durham College
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