Lynn Kirk
Summary
Strong business and strategic skills with a key understanding of effective client development, brand and communication strategies that drive firm revenue and growth. Focused on relationship building, internally and externally. Proven track record for creating and developing highly successful teams centered around talent, innovation, professional growth and training.
Overview
35
35
years of professional experience
Work History
Chief Marketing Officer
Fried Frank
01.2022 - Current
- Oversee business development and marketing areas working closely with the Chairman, COO and other key members of firm management to expand and diversify Fried Frank's client base and drive revenue
- Work with practice and industry leaders on group and individual business plans
- Work with C-suite executives to support firm goals and foster cross-platform strategic opportunities and initiatives
- Lead all executive communications
- Manage global business development and marketing budget aligned with firm and department priorities
- Focus on modernizing content and visualization for business development and brand offerings; ongoing revamp effort
- Utilize various technology platforms to track, analyze and drive revenue opportunities
Chief Marketing Officer
Cooley LLP
11.2008 - 12.2021
- Led the marketing and business development function for 13 years during which revenue tripled and the firm rose on the AMLAW list from #65 to #19
- In collaboration with the firm's Chairman, Management Committee and COO, to develop and implement strategic plans
- Worked closely with department, practice and industry leaders to develop business plans focused on growth opportunities, market demand, competitive strengths and specific, actionable items
- Managed more than 100 marketing and business development professionals; created an environment built on trust, innovation, professionalism and collaboration
- Focused on building and growing relationships with attorneys and business services as well as journalists and industry leaders
- Played a key role in the opening of three domestic offices (Boston, Chicago and Santa Monica / LA) and six international offices (Beijing, Hong Kong, Shanghai, Singapore, London and Brussels)
- Launched the firm's first Client Service Program focused on client feedback sessions, leadership visits, client teams and cross-marketing programs
- Developed successful campaigns resulting in increased visibility, market share and revenue; including content creation, new design elements, client and industry customization profiles, analytic reports, communication strategies and use of innovative technology tools
- Worked closely with other business services functions, namely DEI, knowledge management and talent, among other areas, on joint initiatives
- Led a team, along with the CHRO, on the firm's Fortune 100 Best Places to Work For submission. After two successful placements, Cooley secured its third and highest ranking at #18 in 2018
- Worked closely with the Professional Development Department on creating business development training content and programs
- Managed a global budget focused on ROI ensuring consistency between the firm's strategic plan and BD and marketing spend
Chief Marketing Officer
Heller Ehrman
01.2006 - 11.2008
- Responsible for the firm's practice group, department and global strategic planning efforts, as well as other initiatives, including client interviews, client teams, business development, marketing, alumni relations and communications
- Extensive experience with possible firm merger candidates including analysis of brand, clients, competitors and market position
- Worked closely with firm Chairman on all communications
- The firm dissolved in November 2008
Chief Marketing Officer (US, Co-global CMO)
DLA Piper
01.2005 - 01.2006
- DLA Piper / Gray Cary merged in January 2005
- Led the firm's client service, marketing, business development and communications practices
Chief Marketing Officer
Gray Cary Ware & Freidenrich
01.1997 - 12.2004
- Responsible for business and operational strategies, priorities and initiatives for the Business Development and Marketing Department
- Represented Gray Cary in a key marketing and business development role, at the time, for the largest merger in law firm history (now ranked as the second largest) which included three firms combining
- With two CMOs in the United States, I ultimately was the person chosen as the CMO in the US
Public Relations Manager
Gray Cary Ware & Freidenrich
01.1995 - 01.1997
- Communications | external and internal
Global Public Relations Manager
Pillsbury Winthrop Shaw Pittman LLP
01.1990 - 01.1995
- Communications | external and internal
Education
Bachelor of Arts -
University of Southern California
Skills
- Revenue generation
- Strategic and business planning
- Client relationship management
- Brand development and enhancement
- Communications strategies external and internal
- Market, industry and competitive trends and analysis
- Cross-functional collaboration
- Digital marketing
- Team leadership
Timeline
Chief Marketing Officer
Fried Frank
01.2022 - Current
Chief Marketing Officer
Cooley LLP
11.2008 - 12.2021
Chief Marketing Officer
Heller Ehrman
01.2006 - 11.2008
Chief Marketing Officer (US, Co-global CMO)
DLA Piper
01.2005 - 01.2006
Chief Marketing Officer
Gray Cary Ware & Freidenrich
01.1997 - 12.2004
Public Relations Manager
Gray Cary Ware & Freidenrich
01.1995 - 01.1997
Global Public Relations Manager
Pillsbury Winthrop Shaw Pittman LLP
01.1990 - 01.1995
Bachelor of Arts -
University of Southern California
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