Lynn Hoffman
Sturgeon County,AB
Summary
Seasoned professional possessing extensive Management, Sales and Marketing expertise in both the retail and wholesale sectors.
Overview
37
37
years of professional experience
Work History
Store Manager/Bookkeeper
The Bone & Biscuit Fort Saskatchewan
01.2020 - Current
- I was initially contracted to help the store owners catch up on their bookkeeping, as it was months behind. Using Global Till and the Quickbooks Online accounting system I was able to complete all the bookkeeping for the store in a couple of months. My responsibilities now include the following:
- Ordering, Receiving and Reconciling Inventory
- Entering invoices into both Global Till and Quickbooks
- Reviewing all bank accounts and credit cards in QB daily and ensuring expenses are matched up to invoices
- Month end reconciliation of all accounts
- Responsible for adding inventory items to the system
- Provide excellent customer service by building trust and educating customers
- Pricing and displaying goods received
- Bi-weekly payroll submissions for employees.
- Analyzed customer feedback to identify trends, improving product offerings based on client preferences.
- Led daily store operations, ensuring optimal customer experience and staff performance.
Territory Manager-Northern Alberta
PJB-Primeline/Waypoint
01.2014 - 01.2016
- Market and promote food product lines for 20 Business Partners
- Establish strong working relationships with our manufacturers, new and existing clients, distribution channels and their sales teams
- Provide product training and marketing materials to distributors and their sales people
- Resolve customer problems and complaints urgently
- Participate in trade shows
Business Development-Northern Alberta
Farm Business Consultants
01.2012 - 01.2015
- Proactive in generating my own leads by cold calling businesses within my assigned territory to increase my weekly appointments and sales
- Each individual client requires a needs analysis and adjusting each presentation to successfully sell Corporate Agriculture and Small Business Tax Services
- From a home office and using Microsoft CRM to track my activity, I work with new opportunities, and follow up on past presentations to maximize my sales
- Work with office to develop marketing strategies and training programs to increase market share
- Execute contracts to ensure company compliance and customer satisfaction are met
- Work closely with support staff to maintain long term clients
- Achievements: Increased Revenue for our Edmonton office by $3,077,000
Bookkeeper
Dak’s Overhead Door, Darwell, Alberta
01.2003 - 01.2013
- When my husband started his business, I was responsible for finding and implementing a bookkeeping and payroll program. We used Sage Simply Accounting. I set up the program specific to the needs of the business, such as the chart of accounts, payables, receivables and payroll. My responsibilities included: invoicing, payables, receivables, and payroll. Month end activities included reconciliation of bank accounts and credit cards, as well as reporting and the remittance to the CRA for GST and payroll deductions. I also created the marketing materials.
Owner/Operator
Body ‘N’ Wellness Centre, St Albert, AB
01.2007 - 01.2011
- I opened the first small business in St Albert with the newest of technologies in personal fitness and health related services. My shop included: ProEllixe Whole Body Vibration Fitness Training, Infrared Body Wraps, Ionic Footbaths, Ideal Protein Weight Loss Program, Anti-Aging Collagen Red Light Therapy. As a business owner some of my responsibilities included:
- Sales of services and products to new clients
- Customer service, retention and satisfaction
- Marketing materials such as advertising, brochures, business cards
- Market research
- Brand management and business development
- I set up the businesses Simply Accounting program to included sales, inventory, payroll. As the business owner I also responsible for the monthly reconciliation and CRA reporting and remittances.
General Manager
Mathew’s Craft and Hobbies, Edmonton, AB
01.1997 - 01.2006
- Direct the daily operations of a wholesale distribution company, servicing over 2300 customers through-out Canada.
- Manage staff of up to 13 in the areas of sales and customer service, order picking, buying/ordering, receiving, shipping, stocking and marketing
- Responsible for all facets of daily business functions and operations for the entire Craft and Hobby infrastructure
- Initiated, planned and managed the implementation of the high-turn inventory management procedure
- Which was credited to lower inventory levels $360,000.00 in eighteen months while ensuring top selling items were always in stock, therefore increasing sales on average of 17 % per year
- Responsible for identifying market trends and sourcing of new product to fulfill customer requirements
- Negotiate with new and existing suppliers, on purchase discounts, freight allowance and promotional discounts
- Collaborate with multiple suppliers to facilitate the marketing efforts of new and existing products, and development of promotions and product launches
- Developed sales catalogues and flyers reflecting product lines, monthly promotions, and new items and discontinued items utilized by sales teams.
- Our Catalogue was considered the best in our industry, by our customers and vendors
- Plan, direct and monitor activities of the sales department
Sales Manager
The Hudson Bay Company, Edmonton, AB
01.1989 - 01.1997
- I successfully managed a variety of departments during my career with The Hudson Bay Company.
- Managed staff of up to 21 in the areas of sales and customer service
- Budgeting, sales forecasting, merchandising, promotions and line budget purchasing.
- Recognized for my leadership skills, I was often transferred to departments where, with my hands-on approach to training, I was able to coach employees and motivate them to perform at their best, therefore increasing sales, productivity and employee moral
- Received many customer commendations during my employment
Education
High School Diploma -
Queen Elizabeth High School
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International Career School
Skills
- Sales Expertise
- Leadership Skills
- Corporate Marketing Strategies
- Vendor Relations/Negotiations
- Budget Management
- Staff Training and Development
- Coaching and Mentoring
- Warehouse Management/Operations
- Efficient Multitasker
- Product Merchandising
Courses Completed
- Sales Supervisory Program
- One Minute Manager
- Time Management
- Hiring the STARS
- Management Foundations
- Planning and Leadership
- Motivation and Control
Timeline
Store Manager/Bookkeeper
The Bone & Biscuit Fort Saskatchewan
01.2020 - Current
Territory Manager-Northern Alberta
PJB-Primeline/Waypoint
01.2014 - 01.2016
Business Development-Northern Alberta
Farm Business Consultants
01.2012 - 01.2015
Owner/Operator
Body ‘N’ Wellness Centre, St Albert, AB
01.2007 - 01.2011
Bookkeeper
Dak’s Overhead Door, Darwell, Alberta
01.2003 - 01.2013
General Manager
Mathew’s Craft and Hobbies, Edmonton, AB
01.1997 - 01.2006
Sales Manager
The Hudson Bay Company, Edmonton, AB
01.1989 - 01.1997
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International Career School
High School Diploma -
Queen Elizabeth High School
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