Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Lyndsey Smethurst

Red Deer County,AB

Summary

Professional with deep expertise and readiness for leadership. Proven track record in driving business growth and operational efficiency. Strong focus on team collaboration and delivering impactful results. Known for reliability, adaptability, strategic vision, and effective problem-solving. Skilled in business management, financial planning, and customer relations.

Overview

15
15
years of professional experience

Work History

Owner & CEO

Miss LuLu's Entertainment
05.2010 - Current

Company Overview: My entertainment services business that offers Balloon Art, Glitter Tattoo Art, Bounce House Rentals, & more to Parties, Events, Festivals, Weddings, & Corporate events.

  • Client Communication
  • Project Planning and Management
  • Financial Management
  • Schedule Management
  • Business Operations
  • Operation Overview:
  • Managed day-to-day business operations.
  • Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
  • Interacted well with customers to build connections and nurture relationships.
  • Oversaw divisional marketing, advertising and new product development.
  • Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
  • Achieved company growth by implementing strategic plans and streamlining operations.
  • Oversaw daily operations, ensuring all tasks were completed accurately and efficiently.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
  • Enhanced brand reputation with effective marketing campaigns and public relations efforts.
  • Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
  • Built productive relationships with industry partners and competitors to support strategic business objectives.
  • Consulted with customers to assess needs and propose optimal solutions.
  • Fostered strong relationships with industry partners to expand business opportunities.
  • Implemented marketing strategies to increase brand awareness and attract new customers.
  • Streamlined business processes, resulting in increased operational efficiency across all departments.
  • Established foundational processes for business operations.
  • Delivered consistent revenue growth by identifying new markets and devising targeted expansion strategies.
  • Achieved financial growth with strategic planning, cost control measures, and targeted marketing efforts.
  • Optimized supply chain operations for reduced costs and increased efficiency.
  • Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
  • Nurtured key strategic partnerships that resulted in enhanced product offerings and expanded customer base.
  • Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
  • Amplified customer satisfaction and loyalty through introduction of customer-centric service model.
  • Evaluated industry competition regularly to maintain a competitive advantage in the marketplace.
  • Fostered culture of continuous improvement, encouraging innovation and rewarding exceptional performance.
  • Successfully navigated challenging economic conditions by making informed decisions that protected the business''s financial stability.
  • Reinforced company's market leadership by consistently outperforming competitors in key performance metrics.
  • Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
  • Established and maintained strong relationships with customers, vendors and strategic partners.
  • Expanded product offerings by researching market trends and identifying potential growth opportunities.
  • Developed innovative sales and marketing strategies to facilitate business expansion.
  • Streamlined operations to improve efficiency, enabling more time to be spent on strategic planning and decision making.
  • Orchestrated company-wide digital transformation, enhancing data analytics capabilities and operational agility.
  • Enhanced company's market position by identifying and pursuing new business opportunities.
  • Analyzed industry trends and tracked competitor activities to inform decision making.
  • Elevated brand awareness with targeted marketing campaigns, leveraging social media and digital platforms.
  • Initiated strategy to drive company growth and increase market share and profitability.
  • Developed and implemented strategic plans for revenue growth, focusing on diversification and market expansion.
  • Devised and strategized business plans.
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Implemented business strategies, increasing revenue, and effectively targeting new markets.
  • Supervised creation of exciting merchandise displays to catch the attention of customers.

Seasonal Cashier

Dollarama
12.2020 - 02.2021
  • Cashier
  • Customer Service
  • Stocking
  • Operated cash register for cash, debit, and credit card transactions with excellent accuracy levels.
  • Maintained a balanced cash drawer, ensuring accurate accounting at the end of each shift.
  • Restocked and organized merchandise in front lanes.
  • Stocked, tagged and displayed merchandise as required.
  • Addressed customer needs and made product recommendations to increase sales.
  • Ensured compliance with company policies and procedures while processing transactions efficiently.

Store Manager & Social Media Manager

Olympik Way Clothing
08.2020 - 12.2020
  • Company Overview: Retail Clothing Store
  • Open & Closing Shop
  • Customer Service
  • Cashier
  • Product Display Director
  • Advertising Management
  • Cleaning
  • Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Completed point of sale opening and closing procedures.
  • Rotated merchandise and displays to feature new products and promotions.
  • Maximized sales by creating innovative visual merchandising displays and store layouts.
  • Supervised guests at front counter, answering questions regarding products.
  • Developed strategies for attracting new customers by analyzing demographic data and conducting targeted marketing initiatives.
  • Improved store layout for better customer flow and product visibility, leading to increase in average purchase size.
  • Conducted market research to better understand local consumer base, tailoring store offerings to meet their needs.
  • Interacted well with customers to build connections and nurture relationships.
  • Managed purchasing, sales, marketing and customer account operations efficiently.

Baker

Pearson's Bakery
10.2019 - 11.2019
  • Company Overview: Sells Pies, Butter Tarts, Muffins, Sauces, Juices, etc.
  • Part-time Baker
  • Sorting/Cleaning Berries
  • Pressing Tart and Pie shells
  • Prepping/Assembling Butter Tarts, Mini Pies, and Pies
  • Baking Butter Tarts, Mini Pies, and Pies
  • Packaging and Labeling Butter Tarts, Mini Pies, and Pies
  • Collaborated with team members to complete tasks and maintain smooth running of bakery.
  • Increased production efficiency through effective time management and multitasking during busy periods.
  • Maintained cleanliness and organization in baking area, meeting health and safety standards.

Volunteer Kitchen Prep Help

Intervarsity Pioneer Lodge
06.2018 - 07.2018
  • Company Overview: Summer Camp
  • Kitchen Help
  • Prepping Breakfasts and Lunches for 100+ kids and staff
  • Summer Camp

Education

Herbalism

Self-led Education

American Sign Language -

Red Deer College
Red Deer, AB

Skills

  • Business Leadership & Operations Management
  • Business Development & Administration
  • Interpersonal Skills
  • Communication Skills
  • Customer Service Relations & Retention
  • Project Planning & Management
  • Sales leadership
  • Teamwork and collaboration
  • Financial Planning & Management
  • Team leadership
  • Schedule Management
  • Trend Awareness & Competitive analysis
  • Marketing & Product Branding
  • Contract management
  • Sales management & Strategy Development
  • Brand strategy planning
  • Talent development
  • Performance improvement
  • Key partnership cultivation
  • Inventory tracking and management

Languages

English
American Sign Language (ASL)

Timeline

Seasonal Cashier

Dollarama
12.2020 - 02.2021

Store Manager & Social Media Manager

Olympik Way Clothing
08.2020 - 12.2020

Baker

Pearson's Bakery
10.2019 - 11.2019

Volunteer Kitchen Prep Help

Intervarsity Pioneer Lodge
06.2018 - 07.2018

Owner & CEO

Miss LuLu's Entertainment
05.2010 - Current

Herbalism

Self-led Education

American Sign Language -

Red Deer College
Lyndsey Smethurst